MERCADO LIBRE JOINS ALPINE IN F1 🚀🏎️
A HISTORIC ALLIANCE THAT BOOSTS LATIN AMERICAN TALENT 🌎🔥 The BWT Alpine F1 Team has announced a new strategic partnership with Mercado Libre, the leading e-commerce platform in Latin America. Through this alliance, Mercado Libre’s iconic handshake logo will have a prominent place on the A525, the single-seater with which Alpine will compete in the 2025 Formula 1 season. This partnership reinforces Mercado Libre’s commitment to sports, using speed, innovation, and technology as engines of connection with millions of fans around the world. Additionally, this agreement holds special significance for Latin America, as the company will directly support Franco Colapinto, the Argentine driver who is part of Alpine’s test and reserve team. ALPINE & MERCADO LIBRE: A SHARED VISION 🚀📈 Formula 1 is a global stage where precision, high technology, and continuous improvement are key to success. For this reason, Mercado Libre’s arrival at Alpine represents the union of two entities that share fundamental values such as innovation, speed, and excellence. The impact of this partnership goes beyond the track. Mercado Libre, with its vision of empowering talent and technology, sees Formula 1 as a unique opportunity to expand its presence in the fastest-growing sport in the world, while Alpine strengthens its relationship with the Latin American market, where F1 fandom continues to grow rapidly. STATEMENTS: EXCITEMENT & EXPECTATION FOR 2025 🎤🔊 Sean Summers, EVP & CMO of Mercado Libre, highlighted the impact of this alliance: 🗣️ “Formula 1 represents speed, innovation, and the ambition to always go further—values we share at Mercado Libre. Expanding our presence in the category with BWT Alpine F1 Team reaffirms our commitment to a growing global platform, especially in Latin America, where passion for this sport continues to rise. We are proud to see our logo on Alpine’s car and, even more, to support a talent like Franco Colapinto on his journey to the top category.” Meanwhile, Oliver Oakes, Team Principal of BWT Alpine F1 Team, emphasized the importance of the agreement: 🗣️ “We are thrilled to welcome Mercado Libre to the Alpine family in Formula 1. Their focus on innovation, speed, and high performance perfectly aligns with our values. This partnership allows us to strengthen our connection with the passionate Latin American fan community, and we are eager to achieve great things together, both on and off the track.” Finally, Franco Colapinto, Alpine’s test and reserve driver, shared his excitement: 🗣️ “Reaching Formula 1 is a dream come true, and doing it with Mercado Libre’s support makes it even more special. It’s a company that has revolutionized e-commerce in Latin America and believes in young talent. Their commitment to innovation and progress inspires me every day, and knowing they are with me in this new chapter with Alpine motivates me to keep working hard to represent our region in Formula 1.” A PROMISING FUTURE FOR ALPINE & LATIN AMERICA 🌎💙 With this agreement, Mercado Libre and Alpine join forces in Formula 1, betting on a project that aims to break limits, innovate, and connect with millions of fans. For Franco Colapinto, this partnership also represents a key boost in his journey toward a competitive future in the top tier of motorsport. 🏎️🔥 The 2025 season will witness the impact of this strategic alliance, and the world will be watching how this union of technology, speed, and Latin American talent marks a turning point in F1. 💬 What do you think about this partnership between Alpine & Mercado Libre? Could it open more opportunities for Latin American drivers in Formula 1? 👇🏆🚀
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