The iconic MINI Cooper Convertible is back in production and will arrive in Latin America with innovations in design and technology.
The MINI Plant Oxford, located in the United Kingdom, celebrates the return of the MINI Cooper Convertible to its production line after a pause since 2015. This fourth-generation model reinforces the brand’s British heritage and joins the MINI Cooper 3-Door and 5-Door, solidifying Oxford as the home of the MINI family.
According to Stefan Richmann, head of MINI, this vehicle embodies the best of the brand: “It offers unmatched driving fun, combined with cutting-edge technology and iconic design.”
100% BRITISH MANUFACTURING
The production of the new MINI Convertible is a collaborative effort between three BMW Group plants in the UK:
- Swindon Plant: Handles body panel manufacturing.
- Hams Hall Plant: Produces the most advanced four-cylinder petrol engines.
- MINI Plant Oxford: Responsible for body assembly, painting, and final assembly.
This process ensures that the vehicle maintains the quality and design standards characteristic of MINI.
A HISTORY OF SUCCESS
Since its debut in 2004, the MINI Convertible has been an icon in the automotive world:
- First generation (2004-2008): Produced exclusively in Oxford, with 160,000 unitsmanufactured, it stood out for its retro style and chrome roll bars.
- Second generation (2009-2015): Improved in design and functionality, achieving 165,000 unitsat the same plant.
- Third generation (2015-2023): Produced in VDL Nedcar, the Netherlands, with over 150,000 unitsbuilt before returning to Oxford.
The MINI Plant Oxford, which celebrated its 110th anniversary in 2023, remains one of the oldest automotive factories in the world, with continuous production since 1913.
INNOVATIVE DESIGN AND TECHNOLOGY
The new MINI Cooper Convertible combines its iconic design with an advanced digital experience, ensuring drivers enjoy a unique sense of freedom and technology. Its fully redesigned interior and exterior meet modern demands while retaining the brand’s classic DNA.
LATIN AMERICA ON MINI’S AGENDA
The arrival of the MINI Convertible in Latin America is confirmed for 2025. Pricing, specifications, and exact launch dates for each market will be announced soon, creating great anticipation among the brand’s enthusiasts.
The return of the MINI Convertible not only reaffirms its place as an automotive icon but also promises excitement and style for a new generation of drivers.
