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Author name: Sergio Spinoza

IMAGEN, PRIME SPORTS RT

MATEO GIRÓN LOOKS TO STAY ON TOP 🏎️🔥

MATEO GIRÓN AIMS TO CONSOLIDATE HIS LEAD IN TRUCKS MÉXICO DURING HIS VISIT TO PUEBLA With two consecutive victories under his belt and the outright lead in the championship, Zacatecan driver Mateo Girónarrives in Puebla with one mission: to continue dominating the Trucks México Series 2025 🏁. The young talent from Prime Sports Racing Team will aim to repeat the winning formula during the doubleheader taking place this weekend at the Autódromo Internacional Miguel E. Abed in Amozoc, Puebla — one of the most technical and demanding tracks on the calendar 🏎️🔥 Girón, behind the wheel of the #5 truck supported by Reds Comm, Servicios Logísticos Palco, Maeesa, Sardimex, Lex Trade, Toro, Presto, Orpack, Dibagsa, La Flor de Córdoba, Grupo Catraar, Armstrong Armored, Knotek de México, Pipsa, Plásticos Inyectados Raisa, Batalion Seguridad Privada, Pup Care, Palco Consorcio de Comercio Internacional, and Marketing & Advertising, stated he is ready to sustain the strong momentum he’s enjoying this season. “The start has been perfect, but we know the hardest part is coming: staying up there,” he said with determination 💬 The challenge will be double: Saturday and Sunday will each feature a 40-lap race, with a scheduled yellow flag on lap 18, on a 2.590-kilometer mixed circuit where every inch counts. “I’ve always enjoyed racing here — it’s a track that demands total focus. We’ve worked hard and we’re coming in with everything,” said the Zacatecan, who has accumulated 96 points and leads the NASCAR México development drivers’ championship. Girón also spoke about the series’ new tire compound 🛞💨: “We adapted quickly — they have better grip and make the truck more predictable under braking and in the corners. That little extra could give us an edge on such a technical track.” The experience he’s gained, the boost from his two wins, and his familiarity with the Puebla circuit give Mateo a privileged position. Despite the strong start, the young driver isn’t letting his guard down. “Every race is different, any detail can change everything. Focus is everything,” he affirmed. The Puebla round will be a turning point in the title fight 🏆. If he gets through it successfully, Mateo Girón will not only keep the top spot — he’ll take a solid step toward the championship. The Trucks México Series 2025 returns to action this weekend, and the Zacatecan wants the roar of his engine to keep setting the pace in the category 🔥💪

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IMAGEN @PRIMESPORTSRT

ALEXANDRA GOES ALL IN AT AMOZOC, PUEBLA 🏁🔥

THE PUEBLA NATIVE AIMS TO SHINE ON HER HOME TRACK With the energy of racing at home and deep knowledge of the circuit, driver Alexandra Mohnhaupt is getting ready to take on a crucial doubleheader in the 2025 Trucks México Series 🛻🇲🇽. The stage is set at the always-demanding Autódromo Internacional Miguel E. Abed in Amozoc, Puebla, where the third and fourth rounds of the championship will take place this Saturday and Sunday. The young driver arrives not only with confidence but with a solid adaptation to the truck and a clear goal: to climb onto the podium and, if possible, take the win in both races 💥🏆. Since the beginning of the season, Mohnhaupt has shown significant progress in her performance. Though she currently sits 11th in the championship with 63 points, the Puebla native feels this weekend could be a turning point in her participation in NASCAR México’s development series. “We’re not starting from scratch anymore. This time, we’re better prepared and more adapted, especially because it’s a circuit — and that’s where I feel most comfortable,” shared the driver, who represents the Prime Sports Racing Team 🏎️📈. A DOUBLEHEADER, A BIG OPPORTUNITY 🏁💪 Doubleheaders are often decisive in any championship. With two races scheduled — one on Saturday and one on Sunday — and a format of 40 laps with a yellow flag on lap 18, the challenge will be not just technical but also strategic. In this context, Alexandra’s previous circuit experience could make a big difference. “The expectation is at least one podium, but honestly, we’re going for the win in both races,” she said with determination 💥. The combination of confidence, track knowledge, and strong pace is what gives her an edge. “This type of circuit is a semi-oval with a technical section in the infield. We go into two fast turns and two hairpins. Although it’s not the full layout of the Miguel E. Abed, it’s a track I’ve known for many years. I know it better than the back of my hand, and that can really help us,” Alexandra explained with a smile ⚙️🧠. SPEED, CONFIDENCE, AND NEW TIRES 🛞🚀 Another factor boosting the driver’s motivation is the debut of the new tires being used this season in the Trucks México Series. Mohnhaupt was clear in describing the improvement: “They make us faster and give us more confidence going into corners. I’m sure we’ll be much quicker in Puebla with these tires,” she said. The home race is also a chance to solidify her presence in the category, connect with the local fans, and prove she has what it takes to fight for top results in the rest of the season. Alexandra is one of the few women competing in the series, and she’s increasingly becoming a reference point in Mexican women’s motorsport 🙋‍♀️🇲🇽. SUPPORT THAT MAKES A DIFFERENCE 💼💙 In every race, Alexandra is not alone. The driver of truck #95 has the support of a wide network of sponsors who believe in her talent and growth: Expo Cerámicas, Toro, Presto, Atunsito, Sardimex, Pipsa Hub, GP Logistics, Ferrimssa, Cafedoc, Maeesa, Presto Pegamentos / Selladores, Dycinsa, Mobiliario en Movimiento, Hidrolock, La Flor de Córdoba, Marketing & Advertising. Each of them plays a key role in her professional journey, though on the track, it’s her performance, consistency, and desire to make history that take center stage. This weekend, all eyes will be on Amozoc, where Alexandra Mohnhaupt won’t just race — she’ll chase the dream of leaving a mark in front of her home crowd 🏁🔥. Will the long-awaited podium come? Will it be her first victory of the season? Everything will be revealed when the lights go out and the engines roar.

ALEXANDRA GOES ALL IN AT AMOZOC, PUEBLA 🏁🔥 Read More »

IMAGEN @PRIMESPORTSRT

QUIROGA GOES ALL IN AT PUEBLA 🏁🔥

THE MEXICO CITY NATIVE AIMS FOR VICTORY ON A TRACK THAT COULD DEFINE THE SEASON’S FUTURE With his sights set on the NASCAR México Series 2025 playoffs, experienced driver Germán Quiroga is ready to face one of the most demanding challenges on the calendar: the Autódromo Internacional Miguel E. Abed in Puebla. This Sunday, the Mexico City native will go all out to take the checkered flag 🏆 and take a solid step toward the postseason. PUEBLA: KEY TO QUALIFICATION 🧠🏎️ With 75 points collected over two rounds, Quiroga currently sits fourth in the drivers’ championship, but he knows that’s not enough. The Amozoc layout represents a key opportunity—not only because of the points at stake but also due to the nature of the track: technical, high-paced, and requiring perfect setup. “It’s a crucial date on the calendar,” says the driver of the #69 car, who is a three-time champion of this premier category. THE GOAL: WIN AND SCORE 📈🏆 The Prime Sports Racing Team driver doesn’t hesitate to say that races like this can be game-changers. “We’re heading into a track that’s decisive for those of us aiming to make the playoffs. It’s not just about being fast—it’s about consistency, strategy, and having a car that performs every lap,” declared the Mexico City native 🏙️. FULL PREPARATION FROM PRACTICE 🔧💪 The season is still young, but Quiroga knows that every point counts. That’s why his focus this weekend will be total, starting with the first official practice sessions. “Last year, we had a good car here, especially towards the end. Now, we’re aiming to qualify at the front, have a stronger car on a flying lap, and fight for top positions from the green flag,” he shared. ALL OR NOTHING FOR CAR #69 🚦💥 The #69 driver is confident in the physical and technical preparation he and his team have put in for this race, where there’s no room for mistakes. “We need a win. It’s been on my list since the start of the year. I really like this track and we’ve been working hard to make it happen,” he added. A DECISIVE RACE IN AMOZOC ⏱️🛞 The race in Puebla will take place this Sunday, April 13, starting at 1:40 PM, under the format of 75 laps or a 100-minute time limit, ensuring an intense and strategic competition. The layout of the Miguel E. Abed circuit, combined with the parity of the category, makes this round a turning point for drivers looking to solidify their spot in the overall standings. STRATEGIC SUPPORT BEHIND THE WHEEL 🧩🔝 Car #69 is backed by several companies that trust in Quiroga’s trajectory and professionalism. This weekend, he’ll proudly represent Transportes Maya, Grupo Catraar, Pup Care, Armstrong Armored, Toro Presto, Atunsito, Pipsa, Orpack, Osteo Medical, CIM Creación Innovativa de México, Presto Adhesives / Sealants, Batalion Seguridad Privada, Palco Reciclados, YJ Link, Marketing & Advertising, and of course, the Prime Sports Racing Team. EXPERIENCE SHINES IN KEY MOMENTS 🧠⚡ With a solid career behind him, the name Germán Quiroga continues to be synonymous with experience, speed, and determination. Puebla will be a new test—another chapter in his long journey through Mexican motorsport—and this Sunday may mark the beginning of his definitive push toward the playoffs. Everything is ready: the track, the car, and most importantly, the driver. 🏎️💥

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IMAGEN, @PrimeSportsRT

XAVI RAZO WANTS THE TOP SPOT 🏁🔥

CHASING VICTORY IN PUEBLA With a strong pace and the championship lead in his pocket, Xavi Razo is ready to take on Round 3 of the 2025 NASCAR México Series, which will be held this Sunday at the Autódromo Internacional Miguel E. Abed in Amozoc, Puebla—a track where the Mexico City driver has already written memorable chapters in past seasons. With 88 pointscollected over the first two rounds, Razo knows the time to land the decisive blow is closer than ever 📈🏆 DOMINATING WITH RESULTS AND EXPERIENCE 🎯 It’s been a strong start to the season for the No. 7 car. A second-place finish in San Luis Potosí followed by a third placein Tuxtla Gutiérrez are solid credentials heading into a track he knows inside and out. But beyond the numbers, it’s his consistent performance that positions him as one of the top favorites to stand on the top step of the podium this weekend 🚗💨 “WE ALREADY KNOW HOW TO WIN HERE” 🧠💪 For Xavi, racing in Puebla is no small thing. “I really like this track, I have great memories here. I’ve already won on this circuit—not just in NASCAR México, but in other categories too. Coming back is always special,” he shared with a mix of nostalgia and ambition. Razo, who was the regular season champion in 2024, arrives with a clear mindset: take advantage of his technical knowledge and the strong momentum of his team 🔧🏎️ COMMUNICATION IS KEY ON TRACK 🛠️📡 One of the keys to his performance has been the almost surgical connection with his engineer. “What we have between driver and engineer isn’t something you can fake. In Tuxtla, we had the pace to win. Unfortunately, an outside decision—a misapplied rule—prevented us from going all in,” he explained. Still, he’s confident that their teamwork will get them back to where they belong: the front 👊⏱️ NUMBERS BACK HIM UP 📊🏁 After two rounds, the Mexico City driver leads the championship with 88 points, the result of consistency and smart driving. The Puebla race is scheduled for 75 laps or 100 minutes, whichever comes first, demanding a balanced mix of aggression and strategy—something Razo excels at 🧩🧠 STRUCTURAL SUPPORT BEHIND THE WHEEL 🤝🚛 Xavi Razo’s performance wouldn’t be possible without the backing of a solid team. The No. 7 car is supported by brands fully committed to motorsports: Solucion.es, GSC, B Lock Media, Flex Seguridad, Armstrong Armored, Servicios Logísticos Palco, Intercash, Grupo Catraar, Orpack, Compresores y Herramientas Carroll, Pup Care, Palco Consorcio de Comercio Internacional, Dycinsa, Batalion Seguridad Privada, Toro Presto, BYM Industrial, Marketing & Advertising—all under the competitive umbrella of Prime Sports Racing Team 🚀⚙️ CLEAR GOAL: WIN 🏆🚦 The third race of the season is a golden opportunity for Razo to strengthen his lead with a win that has so far slipped away due to factors beyond his control. But if there’s one thing this driver has shown, it’s that he never backs down. Puebla is waiting, the track knows him, and the championship is starting to take shape. The question is: can anyone stop car No. 7 this weekend? 😤🔥

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IMAGEN, PRIME SPORTS RT

RAFAEL MAGGIO ALL IN 🚀

ON A STEADY RISE 🔼 After two intense rounds in the 2025 Trucks México Series, Mexico City driver Rafael Maggio is starting to make his mark in the category. His performance has been progressive, smart, and increasingly competitive. He currently sits seventh in the drivers’ championship with a total of 73 points, after shining with a brilliant pole position in Chiapas 🏁🔥 FROM TUZANTLA TO AMOZOC 🛣️🏎️ Maggio’s evolution in the series has been clear. While his first race of the year in San Luis Potosí ended with a P13, the second round in Tuxtla Gutiérrez marked a key step forward. There, not only did he improve his final result to 11th place, but he also surprised the field by claiming pole position—a feat few rookies achieve so early in the season 🎯📊 THE KEY: CONSISTENCY AND PREPARATION 💪🧠 Well aware of the challenge of fighting for top positions, Rafa Maggio knows that full preparation is crucial. “We’re heading into one of the most important weekends of the year. Two races in Puebla means a double chance, but also double the pressure. Setup will be key to scoring big,” said the Prime Sports Racing Team driver with his trademark focus 🎙️🛞 READY FOR THE PUEBLA DUEL ⚔️🇲🇽 The double-header will take place at the Autódromo Internacional Miguel E. Abed in Amozoc, Puebla, on April 12 and 13. In a road course format, these races will present a new technical and strategic challenge for all drivers, but Maggio trusts in his preparation and his truck’s performance. “We’re ready to fight for the podium or even for the win. I’ve been preparing both physically and mentally for this. I want to lock in my spot in the playoffs now. That’s the goal,” he stated with confidence and determination 🏆🔥 BACKED BY TEAM AND SPONSORS 🤝💼 Rafael Maggio’s progress is also supported by a strong off-track structure. His #67 truck is backed by a solid lineup of sponsors who believe in his talent: Auto Líneas Flores de Occidente, Toro Presto, Losen, Orpack, PET de Occidente, Dycinsa, Atunsito, Construcciones y Pavimentos GO, Hiperbikes, Knotek de México, Presto Pegamentos / Selladores, Pup Care, Armstrong Armored, Osteo Medical, Palco Reciclados, Marketing & Advertising, along with the technical and sporting support of Prime Sports Racing Team 🧩🚛 GOAL: THE PLAYOFFS 🏁📈 Without making too much noise but moving steadily forward, Rafael Maggio is emerging as one of the rising contenders in the Trucks México Series. His name is beginning to be heard around the paddock, and his performance is starting to turn heads. The season is long, but his focus is sharp: keep scoring points, stay in playoff contention, and arrive strong for the championship fight. If his progression continues, the #67 might just surprise sooner than expected.

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IMAGEN @PRIMESPORTSRT

MAGGIO OFF TO A STRONG START 🚀

The start of the 2025 NASCAR Challenge Series season is making it clear that there’s a new name to watch closely: Rodrigo Maggio. The driver from Mexico City has proven he doesn’t need a long learning curve to be among the best. With only two races under his belt in his rookie year in this demanding category, he’s already sitting seventh in the championship standings with 50 points accumulated 🏁📈 NO TIME TO WASTE ⏱️🔥 Adapting quickly is no easy task, but Maggio, behind the wheel of car #16, has managed to turn teamwork into solid results from the get-go. The vehicle, backed by a long list of sponsors such as Palco Reciclados, CANO Comfricsa, Maeesa, Notaría 51, Dinametra, Cohidsa, GO Construcciones, Arcos Supercenter, Presto Pegamentos / Selladores, Plásticos Raisa, Lex Trade;  Marketing & Advertising,, is not only fast, but also consistently strong on track—something essential for any title contender 🧠🔧 TWO RACES, TWO BATTLES 🏎️💥 The recent story of the Prime Sports Racing Team driver includes two episodes that showcase his strong form. In San Luis Potosí, host of the season opener, he broke into the Top 7 in a physically and technically demanding race. Then, in Chiapas, the second stop on the calendar, he crossed the line in tenth—a result that, while not as high, brought key points for building his current spot in the standings 🔝📊 PUEBLA, THE NEXT STOP 🇲🇽⛰️ With eyes now on the next challenge, Rodrigo Maggio is preparing for round three of the calendar, set for April 13 at the tough Autódromo Internacional Miguel E. Abed in Amozoc, Puebla. It will be a road course race, a completely different setting that will test not just pace, but also the team’s strategic skills and the driver’s finesse behind the wheel 🧭🚘 THE GOAL IS CLEAR 🥉🏆 “The pace has been there, and so has the rhythm. The team’s done a great job. We’ve adapted well to the category. Sooner or later, what we’re looking for will come,” said Rodrigo with the calm confidence of someone who believes in the work put in—but also with the hunger to climb the podium. “We’re heading to Puebla to chase that big result we already feel is close,” he added firmly 🔥🗣️ GROWING QUIETLY, RACING SERIOUSLY 🧩🎯 Even if the media spotlight hasn’t fully caught on yet, Rodrigo Maggio’s performance is speaking volumes in the paddock. His fast adaptation, the technical backing of the Prime Sports Racing Team, and a string of consistent results are shaping him up as one of the new talents to watch this season. There’s still a long way to go in the championship, but one thing is certain: he didn’t come to just take part—he came to race.

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IMAGEN X, @SChecoPerez

CHECO AMONG SUPERHEROES 🦸‍♂️🏁

SERGIO “CHECO” PÉREZ is enjoying a dose of superhero fantasy after stepping away from circuits and single-seaters. Following his break from Formula 1, the Mexican driver visited Disney California Adventure Park, where he was welcomed as a new recruit by Black Panther and the fearsome Dora Milaje. Yes, the same Checo who’s used to going over 300 km/h now faced training Wakanda-style 🐾✨ CHECO MEETS LIGHTNING MCQUEEN 🚗⚡ But the magic didn’t stop there. The Guadalajara native also stopped by Cars Land, where he ran into an old friend from the animated racing world: Lightning McQueen, the iconic number 95. Between laughs and photos, Checo Pérez proved that speed can also be celebrated in cartoon worlds, cruising around Radiator Springs and showing that true racers are never too old to play 🏁🎢 A WELL-DESERVED BREAK 🌴 Far from the roar of engines and race strategies, the Mexican star appeared relaxed, smiling, and surrounded by fans who recognized him—even under Mickey ears. His visit wasn’t just a break; it was a heartfelt gesture of closeness to younger audiences, who see him as more than a driver: they see him as a Mexican hero who inspires both on and off the track 🇲🇽💥 BEYOND FORMULA 1 🏎️🌍 Appearances like this show how much Checo Pérez has grown as a global figure. His charisma transcends borders and racing categories. While fans eagerly await his return to the track, the driver proves he can lead in other arenas—even in one as magical as the Disney universe ✨ Because even if he’s away from the podiums for now, Checo is still a main character… now also in the multiverse of fun.

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IMAGEN, @PrimeSportsRT

PRIME SPORTS RACING TEAM DRIVERS, AMBASSADORS IN PANAMA

NASCAR MÉXICO SERIES will cross borders for the first time with a points-scoring race in Central America—and it’s doing it in style: with an official round 🏁 set for September 13 and 14 at the brand-new and state-of-the-art Autódromo Panamá, a venue that will host the two main championship divisions: NASCAR México and Challenge Series 🏎️🔥 In a packed press conference held today, Tuesday, April 8, at Hotel Megalópolis in Panama City, the details of the event were unveiled. This race not only marks a historic moment for Panamanian motorsports, but also confirms the expansion of Mexico’s top racing series into new territories. Key authorities attended the conference, including Gloria de León (Tourism Representative), Karla Duque (Cultural Affairs), Miguel Ordóñez (Director of Pandeportes), and Norberto Navarro (Autodrome Owner). Also present were key figures from the series, such as Jimmy Morales (General Director of NASCAR México Series), Humberto García (Operations Director), and Jaime Velázquez (Director of promoter OPEMSA). “This is not just an international step; it’s a regional leap for Spanish-speaking motorsport. 🇵🇦Panama won’t just host a race—it will become part of history,” said Jimmy Morales, visibly thrilled by the internationalization of the series he’s directed for over three decades. “We’re committed to bringing the excitement and competitiveness that defines NASCAR México Series to new audiences. This country has the infrastructure, the passion, and the local talent to become a new motorsport epicenter.” AMBASSADORS ON TRACK 🏁: PRIME SPORTS RACING TEAM One of the standout teams in this Panamanian adventure will be the Prime Sports Racing Team, a squad with a solid trajectory in the series and elite representatives. During the official announcement, the team was present with its top drivers: Xavi Razo, current regular season champion and playoff runner-up, who will drive the #7 car, and the legendary Germán Quiroga, three-time national champion and iconic figure of the series, who will race the #69. “Representing Mexico in this historic race is a responsibility I carry with pride,” said Xavi Razo. “We understand what it means to bring this championship to a new country, a new fanbase—and we’re going all in. The track is technical, fast, and demanding, so the challenge is guaranteed. We’re going to put the name of Prime Sports Racing Team at the top 🇲🇽💪.” Meanwhile, Germán Quiroga, with experience in NASCAR México, NASCAR Truck Series in the U.S., and a career that places him among the continent’s greats, added: “When I started out, I never imagined racing in Panama—much less in a points-scoring event. Moves like this prove that Latin American motorsport is growing without brakes. I’m excited, motivated, and fully focused on competing at the highest level, putting on a great show, and showing why this sport moves the masses.” REGINA AND ROBELO ALSO JOINED THE LAUNCH 💫 Alongside the Prime Sports Racing Team drivers, standout competitors like Regina Sirvent, currently the only woman racing in the NASCAR México Series, and veteran Rubén Robelo, a multiple-time winner and one of the series’ most respected drivers, were also present. Sirvent highlighted the importance of opening new venues to inspire both women and men to race, while Robelo pointed out that the competition in Panama will be one of the most challenging on the calendar. THE VENUE: AUTÓDROMO PANAMÁ 🏟️🔥 The venue for this international milestone is the Autódromo Panamá, a world-class complex with a 2.5-kilometer circuit, straightaways allowing speeds over 250 km/h, and a structure equipped with three-level grandstands, VIP boxes, lounges, restaurants, and commercial areas, all designed to welcome thousands of fans in full comfort. The pit building, featuring 21 garages, private suites, and team service zones, rounds out a venue ready to rise to the occasion. A KEY STEP FOR LATIN AMERICA 🌎 The arrival of NASCAR México Series to Panama isn’t just a geographical expansion. It’s a statement of intent: regional motorsport is ready to scale. The backing of local promoter OPEMSA Panamá Inc. was essential to bring this project to life. Together with the structure of NASCAR, institutional support, and team commitment, this race aims to become the gateway for NASCAR’s definitive expansion into Central and South America. SPEED, TALENT, AND DIVERSITY 🔥 Among the ranks of NASCAR México Series, talents like Daniel Suárez, the first Latin American champion in a national NASCAR USA division, have emerged. Rising stars like Andrés Pérez de Lara, Eloy Sebastián, and Regina Sirvent are all part of the Drive for Diversity program. This move into new territories reflects the series’ commitment to inclusion, talent development, and connecting with broader audiences. WHAT’S NEXT… 🎟️ Ticket sales will be announced soon, but the buzz is already building. With a spectacular venue, elite drivers, and a brand-new fanbase to win over, everything is set for the engines to roar for the first time on Panamanian soil this September 13. 📍 Stay tuned to the official @PrimeSportsRT social media accounts for all updates on access, schedules, and activities. 🏁 Panama has the green flag. The story is about to begin.

PRIME SPORTS RACING TEAM DRIVERS, AMBASSADORS IN PANAMA Read More »

IMAGEN X, @HondaMexico

HONDA DOMINATES 2025 AUTOMOTIVE AWARDS 🏆

ACCORD AND BR-V, BENCHMARKS IN QUALITY AND DESIGN Honda’s prestige was once again confirmed with a powerful double recognition from AUTOMÓVIL Panamericano magazine, one of the most important publications in the automotive sector in Mexico and Latin America. In the latest edition of its annual awards “Los Mejores Automóviles 2025”, two of the most representative models of the Japanese brand were honored for their performance, features, and overall offering against the competition. 🚘✨ The 2025 Honda Accord was crowned Best Midsize Sedan Segment A, while the new generation of the 2025 Honda BR-V was named Best Three-Row Subcompact SUV Segment B, highlighting its remarkable evolution from previous versions and its positioning as one of the most complete options on the market for families seeking functionality and technology. 💡 AN EXHAUSTIVE PROCESS, NOT JUST A SIMPLE CHOICE 🔍 To grant these awards, the jury of AUTOMÓVIL Panamericano, along with specialized automotive journalists, analyzed more than 50 different categories. The evaluations included criteria such as vehicle size, mechanical offering, dynamic performance, infotainment system, interior design, value-for-money ratio, and market presence. All of this was based on rigorous test drives and comparisons between leading models in each segment. ACCORD: HALF A CENTURY OF EVOLUTION AND RELEVANCE 🔥 The Honda Accord, celebrating five decades of presence in the world’s most demanding markets, remains a flagship for the brand. Its 2025 generation embodies a more sophisticated and mature style, featuring clean lines, a bold vertical front grille, and smoked LED headlights that enhance its premium character. 🖤 This sedan, known for its comfort, smooth ride, and driver-focused technology, continues to earn accolades and foster customer loyalty. BR-V: VERSATILITY AND TECHNOLOGY FOR THE WHOLE FAMILY 🚗👨‍👩‍👧‍👦 As for the Honda BR-V, its recognition as the best in its segment comes from an updated package that combines room for seven passengers, a more robust exterior look, improved overall performance, and a significant leap in active safety. The Touring version includes the Honda Sensing® system, a suite of driver assistance features that raise protection levels behind the wheel and introduce warning and accident prevention technologies that, until recently, were only found in higher-end segments. 🛡️ AWARDS THAT CONFIRM A PHILOSOPHY 🔧📈 Beyond symbolism, these awards reaffirm Honda’s commitment to staying at the forefront of an increasingly competitive market by offering vehicles that combine efficiency, technology, and reliability. The Japanese brand has shown that its vision goes beyond attractive design: it strives to deliver solid, long-lasting driving experiences aligned with today’s consumer needs. “These awards for Honda Accord and Honda BR-V are a reflection of our continuous efforts to offer products with the highest quality and technology. We are proud to see the value of our models recognized,” said Fernando Maqueo, Marketing and Public Relations Manager at Honda de México. 🗣️🇲🇽 With these honors, Honda strengthens its reputation as a brand that not only meets but exceeds expectations. Accord and BR-V prove that the balance between design, technology, and performance is not only achievable—but also worthy of big celebration. 🏁🔥

HONDA DOMINATES 2025 AUTOMOTIVE AWARDS 🏆 Read More »

IMAGEN @porsche.com

75 YEARS OF LEGEND IN ZUFFENHAUSEN 🏁

Porsche celebrates three-quarters of a century of history in Zuffenhausen, the beating heart where production began for the model that changed everything: the Porsche 356. It was on April 6, 1950, that the first unit produced in series in Germany rolled out of this plant, marking the beginning of an era that continues today with iconic models like the 911, the 718 series, and the electric Taycan. ​ Porsche’s story began earlier, in 1938, as an engineering office. But it was in 1948, in Gmünd (Austria), where the first homologated prototype of the 356 was handcrafted. Between 1948 and 1950, 52 units with aluminum bodies were assembled. That was the seed of an idea that would flourish in Stuttgart-Zuffenhausen, despite the difficulties of the post-war context. ​ 💡 Porsche’s original plant was occupied by the Allies. To operate, the company rented space in the Reutter factory, across Schwieberdinger Street. Thus began a cooperation that would shape the manufacturer’s evolution: Reutter handled the bodies, while Porsche took care of assembly and mechanics. ​ The first 356 produced on German soil was completed on April 6, 1950. By the end of that year, 317 units had been produced, and thanks to international interest and early successes in competition 🏆, demand grew rapidly. ​ The project didn’t stop. In 1952, Hall 2 was built on land purchased from Reutter. By 1954, it was already expanding. By 1955, Porsche also returned to its Hall 1, which housed development, testing, design, and customer service areas. In parallel, Hall 3 was dedicated to engine manufacturing, while on December 1, 1963, the purchase of Reutter’s body workshop was formalized, adding more than a thousand employees. It was the definitive step to consolidate Zuffenhausen as Porsche’s official home. ​ That same year, the model that would define the brand’s DNA was unveiled: the first 911, still under the name 901. By 1965, Porsche had produced about 78,000 units of the 356, thus closing an initial cycle of expansion. INNOVATION IN EVERY PRODUCTION LINE ⚙️ Since the 1950s, Porsche has applied a flexible production concept, where different versions of the 356 (Coupé, Cabriolet, Roadster, Speedster) were assembled in parallel. This philosophy continues today with the multiple variants of the 911, which share a line with the electric Taycan. ​ The next major transformation came with the arrival of the 911. In the 1960s and 70s, new buildings were constructed, and production capacity increased. The iconic transport bridge, inaugurated in 1988, connected Hall 5 with Hall 2, crossing the busy Schwieberdinger Strasse at more than 30 meters high, a clear symbol of the factory’s modernization. 🚧​ Over time, the space expanded to include front-engine models like the 928, 944, and 968. And in the following decades, Porsche responded to global growth with a strategy of constant improvement: expansions, technical adaptations, integration of new technologies, and a firm commitment to sustainability and efficiency. ​ TAYCAN AND THE ELECTRIC LEAP 🔋 In 2019, Zuffenhausen experienced one of its biggest revolutions with the arrival of the Taycan, Porsche’s first fully electric vehicle. To achieve this, the brand profoundly reformed its facilities: a new paint area, a specialized body shop, and a modular assembly hall. A second bridge was also built over Schwieberdinger Strasse to optimize internal logistics. 🚛 ​ Currently, boxer and V8 engines are produced here for combustion vehicles, as well as electric drives for models like the Taycan and Macan. All this is done in a compact space—less than a square kilometer—but loaded with technology and precision. HIGH TECHNOLOGY AND CRAFTSMANSHIP 🛠️ In Zuffenhausen, tradition combines with cutting-edge technology. Autonomous transport systems, artificial intelligence, and a central cloud connect all factory processes. But craftsmanship is also preserved: the upholstery workshop, where car interiors are handcrafted, is an emblem of dedication to detail. ​ Three specialized workshops operate there:​ Porsche Exclusive Manufaktur, where cars are customized to the customer’s taste.​ Sonderwunsch, which transforms vehicles into unique pieces.​ CFRP Manufaktur, focused on carbon fiber bodies for ultra-lightweight models like the 911 S/T and GT3 RS. ​ NOT JUST ZUFFENHAUSEN: THE ROLE OF LEIPZIG AND WEISSACH 🌍 While Zuffenhausen remains the emotional and historical base, Weissach houses the Research and Development center, and Leipzig has gained prominence since 2002, first with the Cayenne, then with the Carrera GT, and since 2009 with the production of the Panamera and Macan. ​ Thanks to its growth, Porsche Leipzig evolved from an assembly site to a comprehensive plant. This is part of Porsche’s ecosystem, where each site has a specific role, but all share the mission of perfecting the sports car. 🚗 CELEBRATION WITH AN EYE TO THE FUTURE 🎉 Zuffenhausen’s 75 years are not just a look back. They

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