Author name: Sergio Spinoza

SUSTAINABLE FUTURE IN EVERY KILOMETER 🌱⚽🚘 At a key moment for the sports industry, Volvo Car México has made it clear that leadership and innovation must also come with a green conscience. During the highly anticipated Sports Summit 2025, one of the most influential forums in the sports world, the Swedish automaker reaffirmed its commitment to a more responsible, sustainable, and forward-thinking approach to sports. With the talk “Football with a Future: Leadership for a Sustainable Sport”, the General Director of Volvo Car México, Raymundo Cavazos, led a deep and strategic conversation about sustainability in modern sports. The discussion was moderated by the charismatic Tania Rincón, brand ambassador, and joined by Pedro Esquivel, Executive President of Club de Fútbol Monterrey. Together, they ignited the debate on how sports can become a transformative tool 🌍💬 Raymundo Cavazos was clear: “Today, sport has a unique ability to shape values and behaviors. If we can make it a platform for good, then we must take responsibility and lead by example, both on and off the field.” With this premise, Volvo positions itself as a key player in the evolution of the Mexican sports ecosystem, focusing on environmental care, safety, and purposeful progress 🌿🔧 During his intervention, essential topics were addressed, such as the use of clean technologies in large-scale sporting events, the optimization of natural resources in clubs, and the implementation of sustainable mobility for athletes, staff, and fans. Rather than simply placing its logo on a jersey, Volvo is redefining the meaning of sponsorship by aiming to impact social well-being and environmental preservation 🤝💡 The alliance with Rayados de Monterrey was presented as a success story: a forward-looking collaboration that promotes not only fair play but also a sports operation aligned with the Global Green Agenda. This synergy includes everything from electric vehicles in daily operations to the creation of educational campaigns on sustainability for new generations ⚡🌎👦👧 One of the most resonant points in the panel was the need to invest in young talent, beyond competitive sports. The discussion emphasized the development of leaders in sports management, tech innovation, purpose-driven communication, and social development. This holistic approach aims to make Mexican sports a breeding ground for solutions both inside and outside the stadium 🎓⚙️🎯 With every word, Volvo made it clear that its strategy is not short-term or trend-driven. Its vision is to build premium mobility that inspires, a more conscious sports industry, and a sustainable leadership model capable of influencing Mexico’s social fabric. All of this is rooted in values like respect, inclusion, and resilience 🙌🛡️ Volvo’s presence at Sports Summit 2025 was more than ceremonial. It was a statement of intent and a roadmap for everyone who sees sports as more than entertainment: they see it as a powerful engine for change. With every partnership, with every initiative, Volvo proves that it is indeed possible to race toward success without leaving a mark on the planet 🏁🌱💚

MEXICAN MADNESS AT SPEED FEST! 🇲🇽🔥 The roar of engines will shake the nation’s capital once again 🏁 this Saturday, May 3, as the Autódromo Hermanos Rodríguez hosts one of the year’s most anticipated international competitions: Speed Fest with the FIA TCR World Tour. Mexico will play a historic role with over a dozen cars on track and a total of 27 national drivers aiming to shine against the elite of global motorsport 🌎. For this edition, the National layout with the GNP Stadium, a 3.9-kilometer configuration, will set the stage for intense battles under the Tour’s Format 3, which includes two 30-minute free practice sessions, a 20-minute Q1, followed by a 10-minute Q2 exclusive to the fastest 12 drivers, and finally three 30-minute + 1 lap races, guaranteeing action at every turn 🏎️💨. MEXICO TAKES CENTER STAGE AT THE PARTY 🏆 While reigning TCR World Tour champion Norbert Michelisz arrives as the favorite, the real story will be written by the Mexican drivers going wheel-to-wheel with the championship titans. The national presence will be fierce, blending experience, youth, and raw talent to bring a Latin spark to every race 🇲🇽✨. These are the Mexican warriors ready to take the green flag on home soil: Julio Rejón (#1) – ProRally Mothers / CUPRA León VZ Santiago Creel, Héctor Escamilla (#2) – RE Motorsport / CUPRA León VZ TCR Marco Montoya, José Luis Hernández, Ignacio Sánchez (#7) – M&M Racing / Honda Civic Type R FK7 TCR Gerardo Nieto, Pablo Pérez de Lara, Horia Traian Chirigut (ROU) (#12) – RE Motorsport / Audi RS 3 LMS TCR Juan Carlos Peralta, Luis Díaz, Michel Jourdain Jr. (#18) – Peralta Racing / CUPRA León VZ TCR Andrés Orea, Jerónimo Guzmán, Todd Sloan (USA) (#33) – Orea Ross Racing / Hyundai Elantra N TCR Carlo Zesati (#34) – Zesati Racing VP Garage 34 / Audi RS 3 LMS TCR Jorge Abed, Mario Domínguez, Paul Abed (#35) – Apycsa Racing / Audi RS 3 LMS TCR Bruno & Humberto Zesati (#43) – Zesati Racing VP Garage 34 / Audi RS 3 LMS TCR César Tiberio Jiménez (#44) – Orangino Racing / Hyundai Elantra N TCR Franco & Santos Zanella (#45) – Z Racing / CUPRA León Competición TCR Rodrigo Rejón (#55) – ProRally Mothers / CUPRA León VZ TCR Juan Pablo Sierra & Pablo Cervantes (#88) – Centur Silen Petrol Racing / CUPRA León VZ TCR Joining them are the 11 full-time drivers of the World Championship, forming an explosive grid that will thrill fans in the stands at the AHR 🎟️👏. OBJECTIVE: SHINE AT HOME 🌟 For Mexican teams and drivers, this is a golden opportunity: to go up against the best in the world on a track they know intimately. Their goal is clear—use the home advantage, make a global impression, and why not, chase victory in one of the three scheduled races 🏁💥. THIS IS HOW THE ACTION WILL UNFOLD AT THE AHR 🗓️ 📍 Friday, May 2 (Private Event) 🕒 15:00 hrs – Kumho FIA TCR World Tour Race 1 (30 min + 1 lap) 📍 Saturday, May 3 (Public Event) 🕦 11:30 hrs – Kumho FIA TCR World Tour Race 2 (30 min + 1 lap) 🕔 17:20 hrs – Kumho FIA TCR World Tour Race 3 (30 min + 1 lap) Adrenaline is guaranteed, Mexican talent is ready, and fans will witness a day that could mark a turning point in the history of local motorsport 🚦🔥. Let the engines roar and flags wave high! 🇲🇽 Speed Fest will be a true celebration of speed, national pride, and passion.

ALMOST A CENTURY OF INNOVATION AND SAFETY On April 14, 1927, in Gothenburg, Sweden, the story of one of the most influential brands in the evolution of modern transportation began. Volvo Cars celebrates 98 years of history, establishing itself as a key player in the development of automotive technologies—particularly those focused on road safety and sustainable mobility 🌍🔧 A SAFETY REVOLUTION: THE SEATBELT THAT CHANGED EVERYTHING Among the many contributions the Scandinavian company has made to the industry, one invention stands out for saving millions of lives and marking a turning point: the three-point seatbelt, implemented in 1959. Although now a standard feature in all vehicles, it originated from Volvo’s efforts to reduce fatalities in traffic accidents, making safety a cornerstone of its design philosophy ⚠️🔒💡 A PATH GUIDED BY HUMAN AND TECHNOLOGICAL VALUES The Swedish brand has been a pioneer not only in structural design but also in creating technologies focused on the well-being of its occupants and the environment. In nearly a century, Volvo Cars has built a reputation rooted in trust, manufacturing quality, and a strong sense of responsibility toward society. In times when many companies prioritized speed or aesthetics, Volvo put life first 🧠🚦✨ A FUTURE VISION: ZERO EMISSIONS AND GREATER ENVIRONMENTAL AWARENESS Ninety-eight years after its founding, the company’s direction is clear: a full transition to fleet electrification. In line with the challenges of the 21st century, Volvo is committed to eliminating vehicle emissions, promoting electric mobility, and using sustainable production processes to reduce environmental impact 🌱🔋♻️ SCANDINAVIAN HERITAGE, GLOBAL REACH What began as a local Swedish project is now present in over 100 countries, standing as a benchmark not only in automotive safety but also in business ethics, gender equality, responsible design, and intuitive technology. The brand’s latest models feature artificial intelligence, advanced connectivity, and autonomous functions—without ever losing the distinctive touch of Volvo engineering 🛰️📱🔍 A BIRTHDAY THAT MARKS A NEW BEGINNING, NOT THE END From its global headquarters, the company’s leadership has reiterated that this anniversary is not a finish line, but the start of a new phase of transformation. “Turning 98 is not just a source of pride—it’s a commitment to future generations. We want a safer, cleaner, and fairer world for everyone,” stated representatives of the Swedish brand in a recent announcement 🎙️🔎📜 A LEGACY STILL BEING BUILT, KILOMETER BY KILOMETER Beyond numbers, awards, or sales, Volvo Cars has built its legacy on a powerful conviction: vehicles should protect lives, not just move them. Every driver, every passenger, and every worker in the Volvo chain is part of a story that is still being written 🚗💬👨‍🔧👩‍💻

GLOBAL RECOGNITION IN NEW YORK During the recent edition of the New York International Auto Show, the INSTER model was recognized as the World Electric Vehicle 2025, as part of the World Car Awards, one of the most prestigious honors in the automotive industry. The result was determined by a jury of 96 specialized journalists from 30 countries, who evaluated various technical and performance aspects of the nominated vehicles 🔍🌐 FOUR YEARS OF DOMINANCE FOR HYUNDAI MOTOR COMPANY This latest win marks the fourth consecutive year that a model from Hyundai Motor Company has triumphed in one of the categories of this international award. The consistency of these results not only highlights the Korean brand’s growth, but also the evolution of the electric vehicle market worldwide, with an increasingly robust and competitive offering ⚙️🔋 INNOVATION AND EFFICIENCY IN A SUBCOMPACT FORMAT The INSTER was chosen for its balance of technology, functional design, efficient range, and its ability to meet the current needs of urban electric mobility. With a 49 kWh battery version offering up to 370 km of range and the ability to charge from 10% to 80% in just 30 minutes, the model stood out in the subcompact segment of this year’s edition ⚡🔌🚗 TECHNICAL MERIT BEYOND AESTHETICS The jury’s decision wasn’t based solely on looks or brand name, but on key factors like daily usability, performance in various driving scenarios, integration of intuitive connectivity systems, and viability as an electric transport solution across different regions. The recognition of the INSTER also reflects the growing importance of vehicles designed for real-life contexts—not just for spec sheets 🧠📉 TRENDS SHAPING THE AUTOMOTIVE FUTURE The rise of urban electric vehicles has pushed manufacturers to rethink everything from design to charging infrastructure. The fact that a subcompact model won the World Electric Vehicle of the Year brings attention to the importance of developing accessible, efficient options tailored to the dynamics of modern cities 🏙️🌱 A PROVEN PATH BACKED BY SUCCESS In recent years, models like the IONIQ 5, IONIQ 6, and IONIQ 5 N have also been recognized among the world’s best, marking a trend of constant innovation in South Korean design. However, the INSTER award stands out by going beyond premium lines, bringing the electrification conversation to a broader scale—closer to average consumers 🌍📊🚘 A REFLECTION ON THE INDUSTRY AND ITS DIRECTION This type of recognition offers insight into where the automotive industry is heading: smaller models, more practicality, and increasingly integrated technology. As more countries set emission reduction targets, the role of compact electric cars will be key—not only to meet regulations but to truly transform the transportation ecosystem 🛣️🔄 INSTER: A SYMBOL OF THE MOBILITY TRANSITION Beyond the award, the INSTER represents the rise of a category that, until recently, seemed secondary: that of accessible electric vehicles. The honor earned in New York spotlights manufacturers betting on efficiency and innovation in functional formats. It sends a clear message: sustainable mobility is no longer an option—it’s a necessity 🌿⚡📈

SMART TECHNOLOGY THAT LISTENS, RESPONDS, AND LEARNS 🔊🧠 South Korean brand Kia has taken automotive connectivity to the next level by introducing its advanced AI-based voice assistant in Europe — a system that not only understands the driver but also learns over time to deliver a personalized and intuitive experience. It’s called “Assistant AI”, an innovative tool previously tested successfully in South Korea and the United States, and now making its way to the European market to transform the relationship between the user and their vehicle 🚘🌍. “ASSISTANT AI”: A MORE NATURAL DRIVING EXPERIENCE 🗣️💬 By simply saying “Hey Kia” or pressing the command button on the steering wheel, drivers can engage in a fluid conversation with their car — as if it were a smart co-pilot. Unlike old voice recognition systems, this intelligent assistant goes far beyond, interpreting the context and intention behind every request. It can answer complex questions like “What are the advantages of an electric car over a combustion one?” or even respond to curious ones like “Why is the sky blue?” — and explain it in kid-friendly language 👨‍👩‍👧‍👦🌤️. OTA UPDATES THAT EVOLVE WITH THE USER 🔄📡 One of the Assistant AI’s greatest strengths is its ability to receive Over-the-Air (OTA) updates. This means the system becomes smarter over time, adding new features and improving its accuracy — no need for a trip to the workshop. This cutting-edge tech is powered by the ccNC navigation system, allowing Kia to keep its models up to date with the latest advancements 🧑‍🔧📲. ADVANCED INTERACTION BEYOND THE STEERING WHEEL 🚦🎶 Assistant AI doesn’t just make driving easier — it enhances the entire in-car and even out-of-car experience. Going camping? Ask it what to pack. Looking for a sushi spot in a city you’re visiting for the first time? It’ll guide you. Want a chill playlist for your sunset drive? It’s got one ready. The interaction possibilities are nearly endless 🌇🍣🎵. DRIVING ASSISTANCE AND COMFORT ON THE ROAD 🛣️🧘 In heavy traffic or on long trips, Assistant AI can suggest enabling Highway Driving Assist, explaining how to activate it and use it properly to reduce stress and make the journey more comfortable. This kind of personalized support turns the vehicle into a true driver companion, adapting to their needs and driving style 🚗💡. MODELS AND GLOBAL AVAILABILITY 🌐🚙 Assistant AI already comes standard in models like the Kia K4 in the U.S. and the Kia EV3 in Korea. In Europe, the EV3 will begin featuring it from March 2025. Additionally, previously manufactured vehicles will also gain access to this feature via OTA update — highlighting Kia’s commitment to continuous innovation and making advanced tech accessible to all its customers 🌍🔧. A LEAP INTO THE FUTURE OF MOBILITY ⚡🚀 With this launch, Kia positions itself at the forefront of the smart mobility ecosystem — integrating artificial intelligencenot just as a tech add-on, but as a central part of vehicle design. This move reinforces its future-forward vision where conversational technology, constant updates, and natural driver-car interaction are key pillars of everyday driving 🛻🧑‍💼🔍. KIA + ARTIFICIAL INTELLIGENCE = MORE HUMAN DRIVING ❤️🤖 The arrival of Assistant AI marks a turning point in the onboard experience — transforming the car from a mere machine into a smart travel companion that listens, understands, responds, and evolves. With this technology, Kia once again proves it doesn’t just design cars — it designs unforgettable experiences for those who live and move in them 🚘💫.

THE PUEBLA NATIVE AIMS TO SHINE ON HER HOME TRACK With the energy of racing at home and deep knowledge of the circuit, driver Alexandra Mohnhaupt is getting ready to take on a crucial doubleheader in the 2025 Trucks México Series 🛻🇲🇽. The stage is set at the always-demanding Autódromo Internacional Miguel E. Abed in Amozoc, Puebla, where the third and fourth rounds of the championship will take place this Saturday and Sunday. The young driver arrives not only with confidence but with a solid adaptation to the truck and a clear goal: to climb onto the podium and, if possible, take the win in both races 💥🏆. Since the beginning of the season, Mohnhaupt has shown significant progress in her performance. Though she currently sits 11th in the championship with 63 points, the Puebla native feels this weekend could be a turning point in her participation in NASCAR México’s development series. “We’re not starting from scratch anymore. This time, we’re better prepared and more adapted, especially because it’s a circuit — and that’s where I feel most comfortable,” shared the driver, who represents the Prime Sports Racing Team 🏎️📈. A DOUBLEHEADER, A BIG OPPORTUNITY 🏁💪 Doubleheaders are often decisive in any championship. With two races scheduled — one on Saturday and one on Sunday — and a format of 40 laps with a yellow flag on lap 18, the challenge will be not just technical but also strategic. In this context, Alexandra’s previous circuit experience could make a big difference. “The expectation is at least one podium, but honestly, we’re going for the win in both races,” she said with determination 💥. The combination of confidence, track knowledge, and strong pace is what gives her an edge. “This type of circuit is a semi-oval with a technical section in the infield. We go into two fast turns and two hairpins. Although it’s not the full layout of the Miguel E. Abed, it’s a track I’ve known for many years. I know it better than the back of my hand, and that can really help us,” Alexandra explained with a smile ⚙️🧠. SPEED, CONFIDENCE, AND NEW TIRES 🛞🚀 Another factor boosting the driver’s motivation is the debut of the new tires being used this season in the Trucks México Series. Mohnhaupt was clear in describing the improvement: “They make us faster and give us more confidence going into corners. I’m sure we’ll be much quicker in Puebla with these tires,” she said. The home race is also a chance to solidify her presence in the category, connect with the local fans, and prove she has what it takes to fight for top results in the rest of the season. Alexandra is one of the few women competing in the series, and she’s increasingly becoming a reference point in Mexican women’s motorsport 🙋‍♀️🇲🇽. SUPPORT THAT MAKES A DIFFERENCE 💼💙 In every race, Alexandra is not alone. The driver of truck #95 has the support of a wide network of sponsors who believe in her talent and growth: Expo Cerámicas, Toro, Presto, Atunsito, Sardimex, Pipsa Hub, GP Logistics, Ferrimssa, Cafedoc, Maeesa, Presto Pegamentos / Selladores, Dycinsa, Mobiliario en Movimiento, Hidrolock, La Flor de Córdoba, Marketing & Advertising. Each of them plays a key role in her professional journey, though on the track, it’s her performance, consistency, and desire to make history that take center stage. This weekend, all eyes will be on Amozoc, where Alexandra Mohnhaupt won’t just race — she’ll chase the dream of leaving a mark in front of her home crowd 🏁🔥. Will the long-awaited podium come? Will it be her first victory of the season? Everything will be revealed when the lights go out and the engines roar.