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Author name: Sergio Spinoza

IMAGES @TITANSPORTS

TRUCKS MÉXICO SERIES 2025: CHIAPAS READY FOR THE SECOND BATTLE 🏁🔥

THE MOST EXCITING SERIES IN MEXICAN MOTORSPORT ARRIVES AT SÚPER ÓVALO CHIAPAS 🚗💨 After a thrilling season opener in San Luis Potosí, the Trucks México Series 2025 continues its journey. On March 23, the roar of the engines will take over the spectacular Súper Óvalo Chiapas, in a showdown where young motorsport talents will fight for key championship points. A SERIES THAT DEVELOPS FUTURE STARS 🌟 Since its creation eight years ago, Trucks México Series has served as a platform for drivers aiming to reach international categories. Big names like Andrés Pérez de Lara, now competing in the NASCAR Trucks Series, and Noel León, currently in Formula 3, took their first steps in this series. The 2025 edition remains committed to developing the next stars of motorsports. MATEO GIRÓN, THE DRIVER TO WATCH IN CHIAPAS 🏆🚀 Zacatecas native Mateo Girón was the standout performer in San Luis Potosí, dominating every session and taking victory in the season opener. With 48 points, the driver of the #5 truck from Prime Sports Racing Team arrives in Chiapas as the championship leader, determined to maintain his advantage. Supported by sponsors Osteo Medical, Orpack, Beforinv, Losen, Presto Pegamentos / Selladores, Palco Consorcio de Comercio Internacional, Knotek de México, Dinametra, Flex Seguridad Privada, Herramientas y Compresores Carroll, PupCare, Batalion Seguridad Privada, Profinmex, Armstrong Armored, Arcos Supercenter, Gasolinera Lor Cast, Servicios Logísticos Palco, and Marketing & Advertising, Girón will aim for another flawless performance in Chiapas. VALERIA ARANDA, THE DRIVER LOOKING TO MAKE HISTORY 👊🔥 Female representation in Trucks México Series is gaining importance with Valeria Aranda, one of three women on the 2025 season grid. Her strong performance in the first race placed her second in the standings with 44 points. Now, behind the wheel of the #27 truck for Art Racing, sponsored by Bizzarro, Fonelli, Restaurant Cluny, and Telecom District, she will be chasing a victory that could propel her to the top of the leaderboard. A FIERCE CHAMPIONSHIP WHERE EVERY POINT COUNTS 🔥🏎️ The battle for the top spots is heating up. Gerardo Rodríguez (42 points), Carlos Novelo (41 points), and Santiago Torres (39 points, rookie leader) know that the race in Chiapas will be crucial to their championship aspirations. With a 1,200-meter track, the 90-lap race will demand absolute focus and precise strategy from every team. AUTOGRAPH SESSION AND FAN ACTIVITIES 🎟️📸 The action won’t just be on the track. Fans will have the chance to meet and interact with their favorite drivers at the autograph session on Friday, March 21, at Plaza Ámbar at 5:00 PM. It’s a must-attend event for Trucks México Series followers! THE BIG SHOW IS COMING 🚀🏁 The second round of the championship will take place on Sunday, March 23, at 11:30 AM at Súper Óvalo Chiapas, with a talent-packed grid and high expectations. Speed, excitement, and pure adrenaline are guaranteed in this new battle on the track. Get ready for an unforgettable race in Trucks México Series 2025! 🚗🔥

TRUCKS MÉXICO SERIES 2025: CHIAPAS READY FOR THE SECOND BATTLE 🏁🔥 Read More »

IMAGEN @alexandra_mohnhaupt

🏆 ALEXANDRA MOHNHAUPT BREAKS BARRIERS IN TRUCKS MÉXICO SERIES 🏁

🚗 THE FEMALE REVOLUTION IN MOTORSPORT 🔥 Mexican motorsport is undergoing a transformation, and one of its key figures is Alexandra Mohnhaupt, who has become a symbol of female inclusion in a sport traditionally dominated by men. With a career full of achievements, the Puebla-born driver challenges stereotypes and paves the way for future generations of women in motorsport. 💪🏎️ 🚀 A NEW CHAPTER WITH PRIME SPORTS RACING TEAM 🏁 Mohnhaupt’s arrival at Prime Sports Racing Team marks a crucial moment in her career. Behind the wheel of the #05truck, she will compete in the challenging Trucks México Series 2025, backed by a top-tier group of sponsors, including Atunsito, Cafedoc, Beforinv, Dycinsa, Expo Cerámicas, GP Commerce, Hidrolock, Klamm de Chiapas, La Flor de Córdoba, Maeesa, Pipsa Hub, Profinmex, Sardimex, Toro Presto, and Ultralam. Her addition to the team not only strengthens her competitive ambition but also boosts the growth of female participation in Mexican motorsport. 🏆🔥 🏎️ A LEGACY OF PASSION AND PERSEVERANCE 💥 From her early days in karting, Alexandra has showcased exceptional talent. In 2018, she made history as the first woman to win a Formula 4 race, a milestone achieved at the Autódromo Miguel E. Abed. Her journey through various categories, including Formula 3, has established her as one of the leading figures in Mexican motorsport. However, her path has not been without challenges—an accident in Belgium tested her resilience when she lost consciousness after a 250 km/h impact. Instead of giving up, she used the experience as fuel to continue building her legacy in the sport. 💪🔥 📢 MOHNHAUPT SHARES HER VISION FOR THE FUTURE 🏁 Through her social media, Alexandra Mohnhaupt expressed her excitement for this new challenge: “I’m very excited to announce that starting March 23, I will be competing in Trucks México Series with Prime Sports Racing Team. It’s an honor to be part of a team so committed to motorsport and to promoting women in this sport. See you on the track!” 🏁💪 🔥 THE CHALLENGE: SÚPER ÓVALO CHIAPAS 🏎️ Mohnhaupt’s next challenge will take place at the demanding Súper Óvalo Chiapas on March 22-23. The competition promises to be one of the toughest of the season, where the Puebla-born driver will put her skills to the test on a track that demands precision, speed, and strategy. 🚀🏁 With the full support of Prime Sports Racing Team and a dedicated crew focused on her development, Alexandra Mohnhaupt is ready to push boundaries and prove that her name is destined to shine in Mexican motorsport. The road to victory starts now! 🚀🔥🏆

🏆 ALEXANDRA MOHNHAUPT BREAKS BARRIERS IN TRUCKS MÉXICO SERIES 🏁 Read More »

IMAGEN X, @SuperCopaMex

FIRE AND EPIC COMEBACK AT THE SÚPER COPA ROSHFRANS 🔥🏎️

The Súper Copa Roshfrans 2025 delivered a day full of adrenaline and drama at Autódromo Monterrey, where a fire during Saturday’s practice sessions put the second round of the championship at risk. Despite the incident, the competition proceeded as scheduled on Sunday, leaving unforgettable moments—such as the heroic feat of Santos Zanella, who managed to reach the podium after losing his car in the blaze. 🚨🔥 THE FIRE THAT SET OFF THE ALARMS 🚒🔥 Chaos erupted during practice when a GTM category car went off track and, after crashing into the tire barriers, ignited a fire in the dry grass nearby. The flames spread quickly, consuming part of the circuit and causing more than a two-hour delay in track activities. The situation forced all fire extinguishers to be emptied and required water trucks to be refilled before action could resume. The most affected vehicle was the #44 car from Z Racing Team, driven by Santos Zanella. In the last chicane of the track, his front right rim broke, leaving his car stranded in an area where the flames had already spread. Fortunately, the driver escaped unharmed, but the material damage was devastating. 🚗🔥 SECURITY MEASURES STRENGTHENED THE EVENT 🏁🚨 In response to the emergency, Civil Protection acted swiftly to extinguish the fire and prevent it from spreading to other areas of the racetrack. Event officials explained that this type of fire is common during this season due to static electricity and the presence of dry vegetation around the track in Monterrey. To ensure safety during the race, the organizers brought in additional water trucks and increased surveillance in critical areas of the circuit. Track marshals were also instructed to react faster to any potential fire outbreak. “We cannot allow an event like this to jeopardize the race and the safety of the participants again,” event organizers stated. 🚦💦 SANTOS ZANELLA: FROM FIRE TO THE PODIUM 🔥🏆 Despite the devastating loss of his car on Saturday, Z Racing Team refused to give up. Alfredo Meza, a fellow driver in the same category, offered his car so that Santos Zanella could race on Sunday in Race 2. With incredible determination, the driver from Puebla put on an outstanding performance and secured third place on the podium, an unthinkable result after losing his vehicle. “It was a weekend full of ups and downs, but thanks to Meza’s support, we were able to compete and salvage valuable points,” Zanella said after the race. 🏁👏 The team leaves Monterrey with mixed emotions but with the satisfaction of turning a tragedy into an opportunity to showcase their resilience. Now, they must work on rebuilding the #44 car for the next round of the championship. 🚗💨 A REFLECTION ON SAFETY AT RACETRACKS 🏟️⚠️ Fortunately, there were no injuries, but this incident highlights an important lesson for the Súper Copa Roshfransorganization and other motorsports events in Mexico. Safety must be the top priority, and the fact that the fire spread so quickly suggests the need for better preventive measures. It is crucial to consider alternatives to dry grass, such as gravel or sand, to prevent a single spark from causing a dangerous situation. Additionally, ensuring enough fire extinguishers and water trucks are available at all times is essential to maintaining event safety. Motorsport is a high-risk sport, but proper planning can prevent many of these situations. Let’s hope that what happened in Monterrey serves as a wake-up call to reinforce safety measures and protect both drivers and spectators in future races. 🏎️💨🚦

FIRE AND EPIC COMEBACK AT THE SÚPER COPA ROSHFRANS 🔥🏎️ Read More »

IMAGEN X, @SuperCopaMex

🔥 FUEGO Y DRAMA: IMPACTANTE FIN DE SEMANA EN LA SÚPER COPA ROSHFRANS 🏎️

La Súper Copa Roshfrans 2025 vivió una jornada llena de adrenalina y drama en el Autódromo Monterrey, donde un incendio durante los entrenamientos del sábado puso en jaque la segunda fecha del campeonato. A pesar del incidente, la competencia se llevó a cabo con normalidad el domingo, dejando momentos inolvidables, como la hazaña de Santos Zanella, quien logró subirse al podio tras perder por completo su auto en el siniestro. 🚨🔥 EL INCENDIO QUE PRENDIÓ LAS ALARMAS 🚒🔥 El caos se desató durante la jornada de entrenamientos cuando un auto de la categoría GTM se salió de la pista y, al impactar contra las llantas de protección, provocó un incendio en el pasto seco de la zona. El fuego se propagó rápidamente, consumiendo esa parte del circuito y generando un retraso de más de dos horas en la actividad. La situación obligó a vaciar los extintores y a movilizar las pipas de agua disponibles, las cuales tuvieron que ser recargadas antes de continuar con la acción en pista. El vehículo protagonista del fuego fue el auto #44 del equipo Z Racing Team, pilotado por Santos Zanella. En la última chicana del trazado, su rin delantero derecho se quebró, lo que provocó que su coche quedara varado en la zona donde las llamas no tardaron en extenderse. Afortunadamente, el piloto salió ileso, aunque el daño material fue total para el vehículo. 🚗🔥 MEDIDAS DE SEGURIDAD REFORZARON EL EVENTO 🏁🚨 Ante la emergencia, Protección Civil intervino rápidamente para sofocar las llamas y evitar que el fuego se propagara a otras áreas del autódromo. Autoridades del evento explicaron que este tipo de incendios suelen ser comunes en esta época del año debido a la electricidad estática y a la presencia de vegetación seca en la zona. Para garantizar la seguridad durante la competencia, los organizadores contrataron pipas adicionales de agua y reforzaron la vigilancia en zonas críticas del circuito. Además, se instruyó a los oficiales de pista para actuar con mayor rapidez ante cualquier posible conato de incendio. “No podemos permitir que un evento así vuelva a poner en riesgo la carrera y la seguridad de los participantes”, señalaron miembros de la organización. 🚦💦 SANTOS ZANELLA, DEL INFIERNO AL PODIO 🔥🏆 A pesar del duro golpe que significó perder su auto el sábado, el equipo Z Racing Team no se rindió. Alfredo Meza, piloto de la misma categoría, ofreció su auto para que Santos Zanella pudiera competir el domingo en la Carrera 2. Con gran determinación, el piloto poblano hizo una actuación destacada y logró subir al tercer lugar del podio, un resultado impensado tras la pérdida de su vehículo. “Fue un fin de semana lleno de altibajos, pero gracias al apoyo de Meza pudimos competir y rescatar puntos valiosos”, expresó Zanella al término de la jornada. 🏁👏 El equipo se va de Monterrey con sensaciones mixtas, pero con la satisfacción de haber convertido una tragedia en una oportunidad para demostrar su fortaleza. Ahora, deberán trabajar en la reconstrucción del auto #44 para la próxima fecha del campeonato. 🚗💨 SEGURIDAD EN LOS AUTÓDROMOS 🏟️⚠️ Afortunadamente, no hubo víctimas que lamentar, pero este incidente deja una clara lección para la organización de la Súper Copa Roshfrans y otros eventos de automovilismo en el país. La seguridad debe ser prioridad absoluta, y el hecho de que el incendio se propagara tan rápido indica que se necesitan mejores medidas preventivas. Es fundamental considerar la poda del pasto seco u otras alternativas; como la grava o arena, para evitar que una chispa pueda desencadenar una situación peligrosa. Además, se debe garantizar que haya suficientes extintores y pipas de agua disponibles en todo momento, sin que esto afecte el desarrollo del evento. El automovilismo es un deporte de alto riesgo, pero con una correcta planificación, muchas de estas situaciones pueden evitarse. Esperemos que lo ocurrido en Monterrey sirva como un llamado de atención para reforzar la seguridad y proteger tanto a los pilotos y equipos, como al público en general en futuras competencias. 🏎️💨🚦

🔥 FUEGO Y DRAMA: IMPACTANTE FIN DE SEMANA EN LA SÚPER COPA ROSHFRANS 🏎️ Read More »

IMAGEN @PRIMESPORTSRT

PRIME SPORTS RACING TEAM KICKS OFF ITS ADVENTURE IN ESPORTS TODAY 🚀🏎️

The wait is over. This Saturday, March 15, Prime Sports Racing Team marks a new chapter in its history by making its official debut in the Fórmula AV México 2025, bringing its legacy from real motorsports to simracing. With top-level drivers and a well-defined strategy, the team is ready to compete against the best simracers in the country in a tournament set to revolutionize eSports and virtual racing. 🎮🔥 A NEW ERA FOR PRIME SPORTS RACING TEAM 🏁💨 With a solid track record in NASCAR México Series and Trucks México Series, Prime Sports Racing Team is expanding into the world of competitive gaming, where precision, strategy, and digital speed will be key to success. The team is betting on a stellar lineup, led by “Richie” Ojeda and Tyrone Misael as main drivers, with André Coraza taking on the role of reserve driver. 🏎️💨 The Albert Park Circuit, in Australia, will set the stage for the team’s first race in Fórmula AV México 2025, facing a competitive grid in a format that replicates the thrill and demands of Formula 1 through the Assetto Corsa video game. 🎮⚡ HOW TO FOLLOW THE BIG DEBUT? BROADCAST & SCHEDULE 📺🔥 Simracing and motorsports fans will be able to experience every moment of the race live, with top-tier coverage on multiple platforms. 📅 Saturday, March 15 🕞 Drivers’ briefing: 1:30 PM 🏁 Qualifying: 2:00 PM 🔥 Race: 2:20 PM 📡 Broadcast on Twitch and YouTube: 📺 @avesports_latam Additionally, the championship will be rebroadcast on television through services like izzi, Dish, Megacable, Totalplay,and Sky, bringing the competition to an even broader audience. 🎥🏆 FÓRMULA AV MÉXICO 2025: THE ULTIMATE SIMRACING CHALLENGE 🏎️🎮 This championship is much more than just a virtual tournament. With 11 teams and 22 drivers, Fórmula AV Méxicowill take racing adrenaline to the next level, replicating iconic circuits and delivering a realistic and thrilling experience. 💨🔥 The scoring system will reward consistency and performance, awarding 40 points to the winner of each race, making every position on the track crucial in the battle for the championship. 🏆💥 PRIME SPORTS RACING TEAM: FROM THE TRACK TO THE FUTURE 🚀🏁 With this move, Prime Sports Racing Team reaffirms its commitment to innovation and the growth of motorsports, adapting to new trends and connecting with a new generation of fans. 🌍🏎️ The fusion of traditional motorsports and eSports is marking a before and after in the industry, and Prime Sports Racing Team is ready to be a key player in this digital revolution. Can they translate their dominance on real tracks to the virtual world? 🔥🚦 Follow the broadcast and be part of the excitement of their debut in Fórmula AV México 2025. Let the competition begin! 🏁🎮

PRIME SPORTS RACING TEAM KICKS OFF ITS ADVENTURE IN ESPORTS TODAY 🚀🏎️ Read More »

IMAGEN @GGTech

BYD JOINS GAMING 🎮🚗

The partnership with GGTech México marks its first venture into the world of esports The renowned electric vehicle brand, BYD, has taken a groundbreaking step by partnering with GGTech Entertainmentto drive the development of projects within the gaming, esports, and immersive entertainment ecosystem. Through this alliance, BYD aims to merge its cutting-edge technology with GGTech’s expertise in the gaming industry to create strategies that promote innovation and sustainability. A DEAL THAT WILL TRANSFORM GAMING 🚀🎮 This partnership will be present at two of the most important esports events in the region: Telcel UNIVERSITY Esportsand the Telcel GAMERGY México Tour, the largest gaming festival in Latin America. As part of this collaboration, exclusive content will be developed to highlight the values of both companies and expand the digital entertainment industry. One of the most innovative initiatives will be the creation of BYD immersive maps within titles like Fortnite, Minecraft, and Roblox 🌍🕹️, allowing new generations to interact with the brand in digital environments. Additionally, at GGTech México events, attendees will be able to experience the BYD test drive zone, a unique opportunity to see and drive the brand’s latest models. BYD: INNOVATION AND COMMITMENT TO SUSTAINABILITY 🌱⚡ Since its founding in 1995, BYD has established itself as a high-tech company, with over 28 years of experience in industries such as electronics, electromobility, renewable energy, and rail transportation. Today, it operates more than 30 industrial parks across six continents, focusing on the development of sustainable energy solutions. 📢 Ray Zou, CEO of BYD México, emphasized the importance of this alliance: “We are excited to partner with GGTech and be part of the Telcel GAMERGY México Tour, the biggest gaming festival in Latin America. This collaboration reaffirms our commitment to technological innovation and to supporting events that promote digital culture in the region. Additionally, we are thrilled to be part of Fortnite, Minecraft, and Roblox, platforms that are revolutionizing global entertainment. We want to offer attendees unique experiences by integrating our cutting-edge technology and sustainable solutions with the dynamic gaming universe.” Meanwhile, Juan Diego García Squetino, CEO of GGTech América, expressed his enthusiasm: “Having BYD as a partner in entering the gaming and esports market is a great honor and a major responsibility. This collaboration will strengthen the connection between sustainable mobility and immersive entertainment, opening new opportunities for both industries.” GAMING AND SUSTAINABLE MOBILITY: A NEW ERA 🚘🔋 The growth of the renewable energy sector in Mexico is transforming how companies engage with the entertainment market. With government policies aiming for 50% of the country’s energy supply to come from clean sources by 2050, brands are exploring new ways to merge technology and sustainability with digital entertainment. Thanks to this partnership, GGTech will be able to develop new competition formats, including the possibility of playing video games inside BYD cars, an experience set to redefine the intersection of gaming and mobility. 🚀 With this alliance, BYD and GGTech are not only driving the gaming industry forward but also marking the beginning of a new era where technology, entertainment, and sustainability advance together into the future.

BYD JOINS GAMING 🎮🚗 Read More »

IMAGEN F1

F1 HITS THE BIG SCREEN! 🎬🏎️

The theatrical release is set for June 25 📅 A new trailer for the highly anticipated F1 movie has been revealed worldwide 🌍, just ahead of the Australian Grand Prix 🇦🇺, which will kick off the 2025 season. The preview was presented by Formula 1, Warner Bros, and Apple 🍏🎥, with the support of all 10 teams in the championship, who shared it on their social media. The film, starring Brad Pitt, Damson Idris, Kerry Condon, and Javier Bardem, chose the Mexico City Grand Prix🇲🇽 as one of its key locations. In fact, fans present at Estadio GNP Seguros during the Mexico GP 2024 🎟️🏁 were part of a scene filmed at last year’s race. A STORY OF SPEED AND PASSION 🏁🔥 This thrilling feature film will see Brad Pitt play Sonny Hayes, a former driver making his comeback to Formula 1 as part of the fictional APXGP team 🏎️💨. Alongside him is Joshua Pearce (Damson Idris), his young teammate, who is determined to prove his talent against the best drivers and teams in the championship. AN UNMISSABLE PREMIERE 🍿📅 The F1 movie will premiere on June 25, 2025, in theaters worldwide 🌍, becoming one of the most anticipated cinematic events for motorsport and action film fans. Additionally, its release coincides with the 75th anniversary of Formula 1🎉🏆, making it even more special. 🚦 Get your popcorn ready and fasten your seatbelt! Adrenaline and speed are about to hit the big screen. 🍿🔥🏎️

F1 HITS THE BIG SCREEN! 🎬🏎️ Read More »

IMAGEN GOOGLE

TRAVEL SAFELY DURING THE MEGA HOLIDAY WEEKEND

✨ MUST-VISIT DESTINATIONS TO ENJOY THE LONG WEEKEND ✨ The mega holiday weekend for Benito Juárez’s birthday is just around the corner, making it the perfect opportunity to plan a road trip 🚗. If you’re looking for a destination with natural beauty, culture, and well-maintained roads, several states in Mexico stand out as ideal options. 🌿 OAXACA: LANDSCAPES AND GASTRONOMY IN ONE TRIP Driving through Oaxaca is an experience in itself, thanks to its diverse landscapes, ranging from mountains and valleys to coastlines and jungles. With a network of 16,113.4 km of roads, according to INEGI, this state has significantly improved its highways with the new Oaxaca-Puerto Escondido route, reducing travel time by up to 4 hours ⏳. This allows visitors to enjoy its paradise-like beaches without long commutes. 🏞️ NAYARIT: SAFE ROUTES AND UNMATCHED TOURISM If you’re looking for safety, comfort, and the chance to explore cultural richness, Nayarit is a great choice. Thanks to the new Las Varas – Puerto Vallarta Highway, it is now easier to connect from Guadalajara and Tepic to the spectacular Riviera Nayarit and Puerto Vallarta, cutting travel time by up to 1.5 hours 🚀. 🌟 YUCATÁN: A GASTRONOMIC ADVENTURE ON WHEELS Yucatán is not only known for its history and cenotes but also for its reliable roads. According to INEGI, more than 80% of locals and frequent visitors consider its highways among the safest in the country. Plus, a road trip through this state is the perfect excuse to enjoy cochinita pibil, panuchos, and salbutes at every stop 🍔. 🔧 TIPS FOR A SAFE AND ORGANIZED TRIP To make your road trip smooth and hassle-free, consider these recommendations before hitting the road: 💸 Smart budgeting: Choose your destination in advance and plan your expenses to avoid financial surprises. 🔍 Plan your route: Use navigation apps and check tools like “Tu Viaje” in the Tu Tag PASE app, which helps calculate travel times, toll fees, and fuel consumption 🌟. 🚗 Mechanical check-up: Visit your trusted mechanic before leaving to check tires, brakes, oil, and fluid levels. 👀 Stay informed about road conditions: Check updates from SICT to find alternative routes in case of closures or heavy traffic 🎧. 🛎️ Make the most of your Tag PASE: Skip toll booth lines and save up to 40% of time in traffic jams. Plus, through pasepormexico.com, you can get discounts on hotels and attractions 🏨. 🚀 ENJOY THE MEGA HOLIDAY WEEKEND TO THE FULLEST By following these tips, your trip will be safe, organized, and hassle-free. It’s time to pack your bags, play some good music, and enjoy an unforgettable weekend 💃🏼👯🏼♂️✨.

TRAVEL SAFELY DURING THE MEGA HOLIDAY WEEKEND Read More »

IMAGEN @ADIDAS

REVOLUTIONARY ADIDAS TECHNOLOGY ARRIVES IN F1 🏎️✨

ADIDAS INTRODUCES CLIMACOOL SYSTEM TO OPTIMIZE ON-TRACK PERFORMANCE Innovation and high performance arrive in F1 with adidas, which has developed a groundbreaking solution to combat extreme heat inside the race car. Through its new CLIMACOOL system, the brand introduces a combination of an insulating jacket and a cooling vest, specifically designed for the drivers of the Mercedes-AMG PETRONAS F1 Team. This technology aims to maximize thermal efficiency and ensure peak performance under scorching conditions. A SOLUTION FOR EXTREME HEAT IN F1 🌬️🔥 During a race, cockpit temperatures can reach up to 60°C, causing drivers to lose up to 4.2 kg of sweat per race. Maintaining a stable body temperature is crucial to prevent exhaustion and improve focus. Currently, drivers use ice vests to cool down before a race, but adidas has raised the bar with the CLIMACOOL system, achieving a much more effective cooling process. CLIMACOOL TECHNOLOGY: THE FUTURE OF PERFORMANCE 🚀 The CLIMACOOL system integrates state-of-the-art thermal materials, cooling fans, and a cooling agent developed in collaboration with INUTEQ, a leader in cooling technology. Tests have shown that this combination doubles the efficiency of traditional methods, significantly reducing skin and core body temperatures. Studies indicate that a lower body temperature improves cognitive function and decision-making under pressure. Additionally, physical endurance increases by up to 25%, which can be a game-changer in the highly competitive world of F1. DRIVERS TEST THE SYSTEM ON TRACK 🏁 The development of the CLIMACOOL system began at the adidas Innovation Lab, where Kimi Antonelli was the first driver to test it. Later, both Antonelli and George Russell used it during pre-season testing in Bahrain, obtaining positive results and validating its effectiveness in real racing conditions. Throughout the season, drivers will continue to provide feedback to further optimize the technology. EXPERT INSIGHTS 🌟 Alasdhair Willis, adidas Creative Director, emphasized: “Since our return to motorsport, we have been looking for innovations that offer real performance benefits. With CLIMACOOL, we’ve taken a huge step forward.” Meanwhile, George Russell, Mercedes-AMG PETRONAS F1 Team driver, stated: “In high-temperature circuits, keeping body temperature under control is essential. When I tested the CLIMACOOLsystem, I knew it was a tool I wanted to include in my kit.” Kimi Antonelli also praised the innovation: “Extreme conditions in F1 require advanced solutions. CLIMACOOL makes a big difference, and I’m excited to use it throughout the season.” A NEW ERA FOR SPORTS TECHNOLOGY 🔄 The CLIMACOOL system is part of adidas’ renewed product line, including the relaunch of the iconic CLIMACOOL sneaker, originally introduced in 2002. The brand continues to push technical innovations, designing products tailored to the demands of the world’s best athletes. Furthermore, this initiative strengthens the strategic alliance between adidas and Mercedes-AMG PETRONAS F1 Team, combining the brand’s expertise in elite sports performance with the team’s relentless pursuit of excellence. With this innovation, adidas reaffirms its commitment to sports technology, providing F1 drivers with tools that can make a difference in the demanding world of Formula 1. 🏆✨

REVOLUTIONARY ADIDAS TECHNOLOGY ARRIVES IN F1 🏎️✨ Read More »

IMAGES @PRIMESPORTSRT

🏁 PRIME SPORTS RACING TEAM READY FOR THE CHALLENGE AT SÚPER ÓVALO CHIAPAS 🏆

The excitement of the NASCAR México Series is back, and Prime Sports Racing Team arrives with maximum determination at the Súper Óvalo Chiapaneco to take on the second round of the 2025 season. After a promising start, the team’s drivers will look to score key points and fight for the podium on a track that demands endurance, precision, and strategy, while also facing the intense heat and humidity of Chiapas. ☀️🔥 🚀 XAVI RAZO ARRIVES AS CHAMPIONSHIP LEADER After an impressive debut in San Luis Potosí, where the “Sideral Capitalino” Xavi Razo secured second place with the #7 car, he now leads the 2025 NASCAR México Series standings with 43 points. His leadership was confirmed after Rubén García lost his opening-round victory due to technical irregularities in his car. 🗣 Xavi Razo: “The Súper Óvalo Chiapas is always a challenge, but we arrive in great shape. Leading the championship is a huge motivation, and the goal is to stay at the top. We know it will be an intense race, but the team has worked hard, and we are ready to fight for victory.” 🏆 MATEO GIRÓN, THE “WONDER BOY,” AIMS TO WIN AGAIN In the Trucks México Series, Mateo Girón kicked off the season with a flawless performance in San Luis Potosí, dominating every session and taking the win. Now, the Zacatecas native from Prime Sports Racing Team arrives in Tuxtla Gutiérrez determined to keep the momentum going. 🗣 Mateo Girón: “The win in San Luis gave us confidence. Now, the challenge is Chiapas, a fast track where tire wear is crucial. Our goal is to win again and keep leading the championship.” 🚀🏁 ⚡ GERMÁN QUIROGA SEEKS REDEMPTION AFTER A TOUGH RACE Three-time NASCAR México champion Germán Quiroga had a tough start in San Luis Potosí after a late-race contact dropped him to seventh place. Now, the experienced driver is ready to fight back in Tuxtla. 🗣 Germán Quiroga: “San Luis was a tough race, but we learned a lot. Now, in Chiapas, we want to recover points and prove that we are here to fight at the top of the standings.” 🔥🏆 🚨 RODRIGO MAGGIO: FOCUS AND PATIENCE IN NASCAR CHALLENGE After dominating the Trucks México Series 2024, Rodrigo Maggio made the jump to NASCAR Challenge, where he faced a challenging start. However, his talent and winning mentality have kept him in the fight, and in Chiapas, he hopes to showcase his progress. 🗣 Rodrigo Maggio: “Every race in Challenge is a learning opportunity. We’ve worked on strategy and race pace, and I’m confident that in Chiapas, we’ll take a step forward.” 🚀🏎 🔥 RAFAEL MAGGIO LOOKS TO BOUNCE BACK AFTER TRUCKS MÉXICO CRASH The season opener was tough for Rafael Maggio, who was forced out of the San Luis Potosí race after being caught in a massive multi-car crash that brought out the red flag. Now, the Mexico City native is looking for redemption in Chiapas. 🗣 Rafael Maggio: “The crash in San Luis was a hard hit, but that’s in the past. We are ready to fight for the top spots in Tuxtla.” 💪🏁 📅 NEXT STOP: SÚPER ÓVALO CHIAPAS The next round of the 2025 NASCAR México Series and Trucks México Series will take place on Saturday, March 22, and Sunday, March 23, at the Súper Óvalo Chiapas. Prime Sports Racing Team arrives confident and motivated, looking to establish itself as a top contender in all categories. The battle is about to begin! 🚀🔥🏁

🏁 PRIME SPORTS RACING TEAM READY FOR THE CHALLENGE AT SÚPER ÓVALO CHIAPAS 🏆 Read More »