Volkswagen reaffirms its global leadership with 4.8 million vehicles delivered last year, consolidating its position as one of the strongest brands in the automotive industry. Despite a slight 1.4% decrease compared to 2023, its diversified strategy and focus on electric vehicles (BEV) have been key to overcoming the economic and political challenges of the global market. 💪⚡
A RANGE FOR EVERY TASTE 🚗✨
Volkswagen’s success lies in its extensive model lineup, spanning from conventional cars to electric vehicles. According to Martin Sander, member of the Executive Committee: “2024 was a challenging year, but Volkswagen remains a strong brand with products that meet our customers’ needs.” Since the launch of the ID. family in 2019, the company has sold over 1.35 million units of its electric models, with the ID.3 leading the way with half a million deliveries. ⚡🌱
Last year, 383,100 electric vehicles from Volkswagen reached new owners, reaffirming its commitment to sustainable mobility. 🌍🔋
UNDISPUTED LEADER IN GERMANY AND EUROPE 🇩🇪🏆
With a 19.1% market share in Germany, Volkswagen once again positioned itself as the market leader, according to KBA data. Among the top ten most popular models, five belong to the brand: Golf, T-Roc, Tiguan, Passat, and Polo. Additionally, Volkswagen dominated the electric vehicle segment in Germany with a 16.3% share of new registrations, a 2.8 percentage point increase from the previous year. 🚀⚙️
REGIONAL FIGURES 🌎📊
Volkswagen’s performance varied by region:
- Europe: 1,254,500 deliveries (-1.7% YoY)
- South America: 479,400 deliveries (+21.1% YoY)
- North America: 592,300 deliveries (+18.4% YoY)
- China: 2,198,900 deliveries (-8.3% YoY)
THE RISE OF SUVS 🚙🔥
In 2024, SUVs continued to gain popularity, accounting for 47% of Volkswagen’s total deliveries, an increase of 1.4 percentage points compared to 2023. The Tiguan was once again the best-selling model, followed by the T-Roc, which has surpassed 2 million units sold since its launch. 🚗💨
50 YEARS OF THE POLO 🎉🚘
The iconic Volkswagen Polo celebrates its 50th anniversary in 2025, cementing its place as one of the brand’s most successful models with over 20 million units sold worldwide. In Brazil, the model set a record with 172,510 units delivered last year, proving it remains a favorite among customers. 🎂🏁
Volkswagen not only leads the market but also sets the course for a more sustainable and technological future, perfectly blending innovation and tradition.
