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Starting in April 2025, engine lubricants will undergo a significant shift with the arrival of the API SQ/ILSAC GF-7 certification, an evolution in performance standards aimed at optimizing modern engine protection, improving fuel efficiency, and reducing pollutant emissions. This update addresses the growing need for more efficient lubricants as modern engines become more compact and operate under higher thermal demands. Key improvements of the new certification include reduced wear on critical components such as the valvetrain, piston rings, and bearings, as well as better cold-start performance, ensuring oil circulation from the engine’s first turn. 🚀 TECHNOLOGY FOR GREATER EFFICIENCY 🛢️🔬 One of the biggest challenges in the automotive industry is the buildup of deposits and sludge in the engine, which affects its long-term performance. With this lubricant evolution, the goal is to minimize these issues through advanced formulations that keep the engine clean, even under extreme driving conditions. Vehicle manufacturers have driven this change in standards due to the need for oils that not only enhance engine protection but also contribute to energy efficiency. Smaller, more powerful engines require low-viscosity lubricantscapable of withstanding high temperatures without compromising performance. IMPACT ON THE AUTOMOTIVE INDUSTRY 🌎⚙️ This certification adjustment impacts not only lubricant manufacturers but also automakers, who must align their specifications to ensure engine compatibility with these new formulas. This change also responds to environmental regulations, as oils meeting the API SQ/ILSAC GF-7 standard will help reduce emissions, contributing to more sustainable mobility. In this context, the lubricants market will experience a transformation, with products that prioritize higher performance and durability, aligning with the evolution of modern engines. As the implementation date approaches, drivers and mechanics must familiarize themselves with the new specification to ensure they choose the right oil for their vehicles. With these advancements, automotive lubrication enters a new era, where engine protection and energy efficiency will be the fundamental pillars of its development. 🚘💡

🚗⚡ Tijuana joins the vision of sustainable mobility with the opening of a new Volvo dealership, establishing itself as a key point in the brand’s growth in Mexico. With this inauguration, the Swedish automaker strengthens its network in the northwest region and reinforces its commitment to a 100% electric future. 🌎 ELECTRIC MOBILITY: A STEP FORWARD The new dealership will not only offer the full range of Volvo vehicles, but it will also become Tijuana’s largest charging center, featuring 13 charging stations for electric and plug-in hybrid vehicles. This expansion responds to the growing demand for electric cars in the region and reflects the brand’s commitment to emissions reduction and sustainability. 🏢 A SPACE DESIGNED FOR THE VOLVO EXPERIENCE Located on Vía Rápida Oriente, this dealership has been designed under the Volvo Retail Experience (VRE) concept, creating a modern, safe, and personalized environment for customers. The facilities include: 447 m² showroom for model display 206 m² Volvo Selekt area for certified pre-owned vehicles 1,364 m² specialized workshop with state-of-the-art technology 320 m² of parking and outdoor areas 231 m² back office for customer service and internal operations 🔧 AFTER-SALES SERVICE AND MAINTENANCE In addition to vehicle sales, the dealership will offer specialized technical service, preventive maintenance, and repairs following Volvo’s high-quality standards. Owners will have access to advanced diagnostics, original parts, and personalized assistance. 📢 VOLVO STRENGTHENS ITS COMMITMENT TO MEXICO The opening of this dealership aligns with Volvo’s expansion strategy in Mexico, in collaboration with Grupo Surman, a key partner in the brand’s growth in the country. During the inauguration, Raymundo Cavazos, General Director of Volvo Car México, emphasized the importance of this new location: “We want to be closer to our customers and make electric mobility more accessible in the region. This dealership is another step toward a cleaner and safer future.” 🌱 A VISION FOR THE FUTURE With this opening, Volvo Car México reaffirms its goal of becoming a 100% electric brand in the coming years. The company continues to invest in infrastructure and technology to ensure that more drivers can transition to electric vehicles with confidence. 🚀 SUECIA CAR TIJUANA IS NOW OPEN Since March 27, the Volvo dealership in Tijuana has been open to the public, ready to welcome customers and brand enthusiasts. This new space positions itself as a leader in premium mobility, combining design, technology, and a strong commitment to sustainability.

Honda de México closed 2024 with an impressive 12% growth, surpassing the average of the automotive market. In December, the Japanese brand sold 3,918 units, reaching an annual total of 42,336 vehicles sold. 🚗💨 SUVs DOMINATE: CR-V REMAINS THE QUEEN 👑 The passenger SUV segment continues to be the strongest for the brand, accumulating 28,479 units sold, representing 67.3% of total sales. Within this category, the unmatched Honda CR-V reaffirmed its leadership with 11,988 units sold throughout the year, solidifying itself as one of the most popular compact SUVs in Mexico. In December, this iconic SUV recorded 1,242 units sold, proving its strong consumer preference. 🚙💥 HONDA HR-V: MADE IN MEXICO AND ON THE RISE 📊 Manufactured at the Celaya plant, the Honda HR-V also had an outstanding performance with 9,366 units sold in 2024, marking a 3.3% growth. In December alone, the SUV registered 923 units sold, reaffirming its importance in the brand’s portfolio. 🌎🏭 BR-V AND PILOT DRIVE THE FAMILY SEGMENT 👨‍👩‍👧‍👦🚗 The Honda BR-V, designed for seven passengers, performed strongly following the launch of its new generation. In December, it sold 485 units, reaching an annual total of 5,381 units, a spectacular 39.9% growth. Meanwhile, the sophisticated Honda Pilot recorded 150 units sold in December, closing the year with 1,744 units, doubling its performance with a 103% increase compared to 2023. 🔥💎 HONDA ODYSSEY: THE MINIVAN THAT KEEPS WINNING 🏆🚐 With a focus on luxury and technology, the Honda Odyssey achieved 140 units sold in December, reaching a total of 1,682 units in 2024. The minivan maintains its exclusivity by offering only high-end versions such as Touring and Black Edition, equipped with the award-winning CabinWatchTM, CabinTalkTM technologies and the advanced Honda Sensing® driver-assist system. 🏁✨ HONDA CITY, CIVIC, AND ACCORD: SEDANS STILL IN THE GAME 🚘🔥 In the sedan segment, the Honda City posted strong growth with 8,057 units sold, a 31.6% increase compared to the previous year. In December alone, it recorded 497 units sold. The legendary Honda Civic, now available in hybrid versions, closed 2024 with 3,170 units sold, after selling 398 units in December. Lastly, the elegant Honda Accord recorded 948 units sold in the year, with 83 units sold in December. 🚀🔋 HONDA LOOKS AHEAD TO 2025 WITH A STRONGER LINEUP 🚀📅 2024 has been a year of great achievements for Honda, consolidating itself as one of the most popular brands in the country. Backed by its quality, technology, and innovation, the Japanese brand is looking ahead to 2025, full of challenges and new opportunities in the automotive market. 🔝💪