🌟 A STORY OF GROWTH AND LEADERSHIP 🌟
Since its arrival in 2014, Polaris has transformed the off-road vehicle market in Mexico, establishing itself as an undisputed benchmark ✨. Over these 10 years, the brand has experienced exponential growth, going from 1,400 units sold annually in its early days to an impressive record of 6,722 units in 2024 🎉. This achievement not only strengthens its position in the industry but also reaffirms the strong bond it has built with off-road enthusiasts 🏃♂️🛼.
🔧 APODACA: THE HEART OF POLARIS IN THE WORLD 🔧
Mexico is not only a key market for Polaris but also a strategic production hub 🛠️. The Apodaca plant in Nuevo León is responsible for manufacturing all RZR units sold worldwide, showcasing the brand’s trust and commitment to the country 🇲🇽. This world-class facility has driven innovation and quality in Polaris models, allowing the company to expand its influence beyond borders 🌎.
👀 NEW STORES, GREATER PRESENCE IN THE COUNTRY 👀
2024 marked a historic expansion with the opening of four new dealerships in strategic locations 🛍️:
🔹 Cumbres, Monterrey: Second dealership in Nuevo León, meeting the growing demand in northern Mexico.
🔹 Veracruz: An ideal market for off-road enthusiasts, with diverse terrains and an active community.
🔹 State of Mexico (Valle Dorado, Tlalnepantla): Addressing the rising demand in the metropolitan area.
🔹 Mexico City South: A new dealership offering premium services, test drives, and specialized consulting.
Each dealership is designed to offer a comprehensive experience, featuring maintenance workshops, accessory showrooms, and top-tier after-sales service 🛠️.
🚀 INNOVATION AND COMMITMENT TO THE FUTURE 🚀
Beyond sales and expansion, Polaris continues to bet on innovation and building a loyal customer community 🤝. The brand organizes exclusive events, training sessions, and test drives that reinforce the off-road culture in Mexico🏆.
“Our goal is to bring Polaris’ technology and quality to more regions in Mexico. We are committed to our customers and will continue pushing the limits of off-road driving,” said Jair Pantoja, Sales Director for Mexico and Latin America💪.
🌟 A DECADE OF POLARIS: LOOKING TOWARD THE FUTURE 🌟
The 10th anniversary of Polaris in Mexico marks a key milestone in its journey. With plans to continue expanding and strengthening its dealer network, the brand is gearing up for a 2025 full of challenges and achievements 🚜.
“We thank our community, dealers, and partners for being part of this journey. We will continue innovating and bringing the thrill of off-road driving to every corner of Mexico,” Pantoja concluded 🏆.
🎉 Polaris moves forward, with its sights set on new horizons and a firm commitment to leading the way in the off-road world 🛣️🌍.
