Mazda Mexico closes a historic year by achieving its best sales since entering the country. This milestone reaffirms its leadership and the brand’s commitment to innovation and customer service. 🏆
IMPRESSIVE DECEMBER PERFORMANCE
With a total of 8,677 units sold in December 2024, the Japanese brand recorded a 19% growth compared to the same month in the previous year. This performance contributed to an annual total of 99,797 units, marking a 31% increasecompared to 2023 and securing a 6.7% market share. 🌟
MAZDA MEXICO: A GLOBAL GIANT
🌐 Internationally, Mazda Mexico ranked as the third most important market in sales volume among more than 120 countries where the brand operates. This milestone highlights the brand’s impact and acceptance in the Mexican market.
With a network of 73 dealerships and 13 Collision Centers strategically located, Mazda ensures an unparalleled purchasing and after-sales experience, strengthening its relationship with customers across the country.
RECORD PRODUCTION: SALAMANCA LEADS THE WAY
🏭 Mazda’s plant in Salamanca, Guanajuato, also set records, producing 209,303 units in 2024—the highest figure in its history. This achievement underscores the plant’s importance as one of the most productive globally.
MIGUEL BARBEYTO: AN INSPIRING LEADER
Miguel Barbeyto, President of Mazda Mexico, expressed his gratitude and pride for these accomplishments:
“I want to thank my team, dealers, and customers for their support over these 20 years. We’ve overcome challenges and achieved the impossible. 2025 will be a challenging year, but we will continue to work hard to keep the Mazda spirit alive.” ✨
Barbeyto reflected on Mazda’s early days in Mexico, highlighting how a small team with great determination positioned the brand as one of the market’s favorites.
MAZDA CELEBRATES 20 YEARS IN MEXICO 🎉
2025 will be a special year for Mazda as it commemorates 20 years in the country. The brand plans a series of events and unique experiences for customers and employees, reaffirming its commitment to the joy of driving and human-centric design.
With these figures and celebrations, Mazda Mexico positions itself as a benchmark for trust, quality, and passion in the automotive industry. The joy of driving is more alive than ever! 🚘💨
