Hyundai Motor continues to push the limits of automotive innovation with the unveiling of INSTEROID, a video game-inspired prototype that takes design and driving experience to a whole new level. Based on the Hyundai INSTER, this model combines a sporty, futuristic, and highly customizable style, designed to attract a new generation of drivers passionate about technology and gaming culture.
GAMIFIED AND SPORTY DESIGN 🏎️💨
INSTEROID is an evolved version of the INSTER, featuring an aggressive aesthetic and advanced aerodynamic elements. Its widened and elongated body includes a prominent spoiler, rear diffuser, and wheel arch vents to enhance track performance. The optimized wheels and aerodynamic design reinforce its identity as a speed-focused car.
Inside, the minimalist concept stands out with bucket seats, a roll cage, and an advanced instrument panel, designed to deliver an immersive experience. Hyundai has crafted an environment where every component is fully adjustable, embodying the “Build it, touch it, break it, repeat it” philosophy—a tribute to the creativity of the gaming community.
TECHNOLOGY AND EXCITEMENT IN EVERY DETAIL 🎶⚡
INSTEROID is designed to provide a one-of-a-kind driving experience, integrating features like Drift Mode, which enables spectacular drifts, just like in video games. Additionally, it boasts a Beat House sound system and Message Grid technology, allowing for personalized in-car interactions.
The most striking feature is its Boost icon, representing different “personalities” of the car, creating an emotional connection between the driver and the machine. Furthermore, Hyundai has incorporated lightweight structures and sustainable materials, reducing the vehicle’s weight without compromising its durability.
The matte white exterior with bright orange accents creates a bold visual impact, while the INSTEROID name engraved on the body reinforces its unique character.
A STEP FORWARD IN SUSTAINABILITY 🌍♻️
Hyundai Motor reaffirms its commitment to the environment by integrating eco-friendly materials in INSTEROID. The interior features 3D-knitted fabric made from recycled threads, utilizing an innovative manufacturing processthat minimizes waste and optimizes production.
SEÚL DEBUT AND GAMER EXPERIENCE 🎮🕹️
INSTEROID made its debut at an exclusive event at Peaches D8NE in Seongsu, Seoul, where Hyundai gathered media and content creators for an immersive experience. The launch included a “Night Garage Party,” allowing attendees to interact with the prototype and explore the INSTER and INSTER CROSS models.
One of the event’s highlights was a racing game developed by Hyundai, where participants collected “steroids” to evolve an INSTER into an INSTEROID. This game will be available to the public in April with no download required. Additionally, Hyundai confirmed the release of a kart inspired by INSTEROID in the “Kartrider Rush+”platform, further expanding its presence in the gaming industry.
AVAILABILITY AND FUTURE OF INSTER 🚀🌎
INSTEROID will be on display from April 3 to April 13 at the Seoul Mobility Show, allowing attendees to experience Hyundai’s futuristic vision firsthand. This model represents a key step in the brand’s strategy to connect with younger audiences and expand its influence in key markets such as Korea and Europe.
The success of the INSTER line has been remarkable since its 2023 launch, receiving great acceptance in Korea and Europe. Hyundai plans to expand its availability in 2025 to strategic markets in Asia-Pacific, the Middle East, and Latin America, bringing its vision of innovative and sustainable mobility to more drivers worldwide.
