After more than 10 years, the iconic Hot Wheels brand and the legendary Ferrari team are joining forces once again to bring an exclusive collection that will thrill fans and collectors alike. The announcement was made at the Nuremberg International Toy Fair, where Mattel confirmed this long-awaited collaboration.
A FULL LINEUP OF FERRARI MODELS 🚗🔥
This new collection will feature a wide range of Ferrari models, from legendary classics to the most modern and technologically advanced creations, not to mention the race cars that have made history on the track. Additionally, the lineup will include everything from ultra-premium editions to Mainline models and RC versions, allowing both collectors and newcomers to enjoy these exclusive pieces.
For the first time in over a decade, Hot Wheels models will once again carry the Cavallino Rampante, Ferrari’s iconic prancing horse logo, marking a milestone in the world of die-cast cars.
STAGED RELEASE: LATIN AMERICA WILL ALSO GET THESE MODELS 📆🌎
The first models from this collection will be available starting in Q1 2025, rolling out gradually across Latin Americaand the rest of the world. This means fans should stay tuned for new releases throughout the year, ensuring a steady supply of 1:64 scale Ferrari cars and other collectible versions.
HOT WHEELS & FERRARI: AN ICONIC RELATIONSHIP 🏁🔥
Since its inception in 1968, Hot Wheels has collaborated with Ferrari multiple times, releasing 26 previous models that have become highly valuable collector’s items over time. With this new partnership, the brand aims to expand its portfolio even further, creating special editions that capture the essence of Maranello’s most spectacular cars.
“It was an exciting project for the Hot Wheels team to bring authentic visions of these iconic Ferrari models to life for future generations of car enthusiasts to enjoy, while also creating something special for collectors,” said Roberto Stanichi, Executive Vice President of Hot Wheels and Head of Vehicles & Construction Sets at Mattel.
Stanichi also emphasized that the collection was developed by a team of experts who meticulously designed each model with precision and authenticity, delivering detailed interpretations of Ferrari’s most legendary cars.
FERRARI: A LEGENDARY NAME IN MOTORSPORT 🏎️🏆
Beyond being a luxury sports car manufacturer, Ferrari is one of the most successful brands in motorsport history. With over 5,000 victories across various competitions and a record 16 Constructors’ Championships and 15 Drivers’ Championships in Formula 1, the Italian marque has left an indelible mark on the track—and now, on Hot Wheelscollectors.
EXPANDING THE PARTNERSHIP: MORE MODELS IN THE FUTURE 🚀🔥
The launch of the first models is just the beginning. Throughout 2025 and beyond, Hot Wheels and Ferrari will continue expanding their catalog with new editions and surprises for collectors and speed enthusiasts.
🚗💨 Get ready to experience the thrill of Ferrari in miniature with the new Hot Wheels collection! 🔥🏁
