A decision that sparked controversy and tensions, as many believe the brand prioritized internal control over talent and sporting interests.
RED BULL AND A QUESTIONABLE MANAGEMENT
After four years with the team, where Pérez not only proved his worth on the track 🏁 but also brought the backing of major sponsors like Infinitum, Telcel, Claro, Tequila Patrón, and Banorte, the team decided to cut ties. However, this decision is already having repercussions: fan outrage has led to a wave of criticism against Red Bull and even calls to boycott the brand. 😠🚫
The impact was immediate: Red Bull lost nearly 400,000 followers on Instagram within just 24 hours. 📉 This phenomenon reflects the dissatisfaction of Latin American fans, who believe Pérez did not receive the same treatment as his teammate.
A SCAR IN THE LATIN AMERICAN MARKET
Checo Pérez’s departure will not only affect his fans but also the team itself. 💸 Red Bull has lost approximately $30 million annually in sponsorships tied to the Mexican driver. Additionally, breaking his contract cost another $16 million. The Latin American market, where Pérez is a beloved figure, will feel the repercussions of this move. 🌎
While Pérez’s departure from Red Bull might be mitigated by a potential F1 return in 2026, should he choose to retire permanently, the damage to the Austrian brand will be long-lasting. Christian Horner and Helmut Marko will be remembered as the primary figures behind this split.
CHECO’S FUTURE AND HIS SPONSORS
Despite his departure, Checo Pérez remains a significant figure in global motorsport 🌟. His next moves will be closely followed, whether in F1, other categories like IndyCar alongside Patricio O’Ward, or even NASCAR with Daniel Suárez. 🏎️🇲🇽 His sponsors will continue to support him, ensuring his personal brand remains strong.
A FAILED BET FOR RED BULL?
Red Bull has chosen to refocus on its young driver program, allowing for greater control and eliminating the need to provide equal conditions to an external driver like Pérez. However, this strategy may come at a high cost both sportingly and commercially.
A CHALLENGING 2025 FOR RED BULL
Next year will be a test for the Austrian team, while Checo Pérez, with his charisma and talent, promises to keep delivering surprises in the world of motorsport. 🚀💥
