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IMAGEN, @PrimeSportsRT

PRIME SPORTS RACING TEAM DRIVERS, AMBASSADORS IN PANAMA

NASCAR MÉXICO SERIES will cross borders for the first time with a points-scoring race in Central America—and it’s doing it in style: with an official round 🏁 set for September 13 and 14 at the brand-new and state-of-the-art Autódromo Panamá, a venue that will host the two main championship divisions: NASCAR México and Challenge Series 🏎️🔥 In a packed press conference held today, Tuesday, April 8, at Hotel Megalópolis in Panama City, the details of the event were unveiled. This race not only marks a historic moment for Panamanian motorsports, but also confirms the expansion of Mexico’s top racing series into new territories. Key authorities attended the conference, including Gloria de León (Tourism Representative), Karla Duque (Cultural Affairs), Miguel Ordóñez (Director of Pandeportes), and Norberto Navarro (Autodrome Owner). Also present were key figures from the series, such as Jimmy Morales (General Director of NASCAR México Series), Humberto García (Operations Director), and Jaime Velázquez (Director of promoter OPEMSA). “This is not just an international step; it’s a regional leap for Spanish-speaking motorsport. 🇵🇦Panama won’t just host a race—it will become part of history,” said Jimmy Morales, visibly thrilled by the internationalization of the series he’s directed for over three decades. “We’re committed to bringing the excitement and competitiveness that defines NASCAR México Series to new audiences. This country has the infrastructure, the passion, and the local talent to become a new motorsport epicenter.” AMBASSADORS ON TRACK 🏁: PRIME SPORTS RACING TEAM One of the standout teams in this Panamanian adventure will be the Prime Sports Racing Team, a squad with a solid trajectory in the series and elite representatives. During the official announcement, the team was present with its top drivers: Xavi Razo, current regular season champion and playoff runner-up, who will drive the #7 car, and the legendary Germán Quiroga, three-time national champion and iconic figure of the series, who will race the #69. “Representing Mexico in this historic race is a responsibility I carry with pride,” said Xavi Razo. “We understand what it means to bring this championship to a new country, a new fanbase—and we’re going all in. The track is technical, fast, and demanding, so the challenge is guaranteed. We’re going to put the name of Prime Sports Racing Team at the top 🇲🇽💪.” Meanwhile, Germán Quiroga, with experience in NASCAR México, NASCAR Truck Series in the U.S., and a career that places him among the continent’s greats, added: “When I started out, I never imagined racing in Panama—much less in a points-scoring event. Moves like this prove that Latin American motorsport is growing without brakes. I’m excited, motivated, and fully focused on competing at the highest level, putting on a great show, and showing why this sport moves the masses.” REGINA AND ROBELO ALSO JOINED THE LAUNCH 💫 Alongside the Prime Sports Racing Team drivers, standout competitors like Regina Sirvent, currently the only woman racing in the NASCAR México Series, and veteran Rubén Robelo, a multiple-time winner and one of the series’ most respected drivers, were also present. Sirvent highlighted the importance of opening new venues to inspire both women and men to race, while Robelo pointed out that the competition in Panama will be one of the most challenging on the calendar. THE VENUE: AUTÓDROMO PANAMÁ 🏟️🔥 The venue for this international milestone is the Autódromo Panamá, a world-class complex with a 2.5-kilometer circuit, straightaways allowing speeds over 250 km/h, and a structure equipped with three-level grandstands, VIP boxes, lounges, restaurants, and commercial areas, all designed to welcome thousands of fans in full comfort. The pit building, featuring 21 garages, private suites, and team service zones, rounds out a venue ready to rise to the occasion. A KEY STEP FOR LATIN AMERICA 🌎 The arrival of NASCAR México Series to Panama isn’t just a geographical expansion. It’s a statement of intent: regional motorsport is ready to scale. The backing of local promoter OPEMSA Panamá Inc. was essential to bring this project to life. Together with the structure of NASCAR, institutional support, and team commitment, this race aims to become the gateway for NASCAR’s definitive expansion into Central and South America. SPEED, TALENT, AND DIVERSITY 🔥 Among the ranks of NASCAR México Series, talents like Daniel Suárez, the first Latin American champion in a national NASCAR USA division, have emerged. Rising stars like Andrés Pérez de Lara, Eloy Sebastián, and Regina Sirvent are all part of the Drive for Diversity program. This move into new territories reflects the series’ commitment to inclusion, talent development, and connecting with broader audiences. WHAT’S NEXT… 🎟️ Ticket sales will be announced soon, but the buzz is already building. With a spectacular venue, elite drivers, and a brand-new fanbase to win over, everything is set for the engines to roar for the first time on Panamanian soil this September 13. 📍 Stay tuned to the official @PrimeSportsRT social media accounts for all updates on access, schedules, and activities. 🏁 Panama has the green flag. The story is about to begin.

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Denny Hamlin repitió victoria en NASCAR Cup

Denny Hamlin repeats his NASCAR Cup victory

Denny Hamlin Wins Back-to-Back, Takes Goodyear 400 Victory at Darlington Toyota #11 driver Denny Hamlin repeated his NOCO 400 victory by claiming the Goodyear 400 at Darlington Raceway, thanks to a decisive pit stop. From Pit Stop to Victory An unexpected result in the NASCAR Cup Series saw Denny Hamlin shock everyone in the final moments of the Goodyear 400. A crucial pit stop under the last yellow flag propelled the #11 car to the lead, securing his second consecutive win. Although William Byron led the race for the first 243 laps, a green-flag pit stop handed Hamlin the top spot. In the final laps, Hamlin battled for the lead with Christopher Bell, Ryan Blaney, and Tyler Reddick, who also took the lead at one point. However, a yellow flag with just four laps to go determined the outcome. Most of the leaders opted to pit, including Hamlin, Byron, and Reddick. Hamlin’s crew delivered a lightning-fast stop, just milliseconds quicker than Byron and Reddick, allowing him to clinch the victory in overtime. Byron finished second, while Christopher Bell secured third, pushing Reddick down to fourth. Hamlin Climbs to Second in the Standings With this back-to-back NASCAR victory—something Hamlin hadn’t achieved since 2012—the Toyota #11 driver moved up to second place in the championship standings with 266 points, trailing only Byron, who leads with 315. Bell sits just three points behind Hamlin in third place. They did it again. pic.twitter.com/TaAt9IG9Dz — NASCAR (@NASCAR) April 6, 2025 Cover photo: X (@NASCAR)

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Denny Hamlin ganó las 400 de Martinsville

Denny Hamlin wins Martinsville 400

Denny Hamlin won the NOCO 400 in Martinsville, securing his first victory of 2025. He dominated the race after taking the lead and extending it by more than 4 seconds. With this triumph, he moved up to sixth place in the driver standings. The tenth round of the NASCAR Mexico Series, the NOCO 400 in Martinsville, resulted in an outstanding performance from Denny Hamlin, who secured his first win of 2025 driving his #11 Toyota. Hamlin’s total dominance at the end of the race Although the first green flag waved with Hamlin in fifth position, as the laps progressed on the Virginia track, he capitalized on a checkered green flag and a series of yellow flags to take the lead and hold it for more than half the race. Consistently excellent. This is @dennyhamlin‘s 19th season with a win. pic.twitter.com/v3nUJNjhto — NASCAR (@NASCAR) March 31, 2025 After securing first place, the Tampa driver continued to widen his gap over second place, crossing the finish line more than 4.5 seconds ahead of Christopher Bell, who had started from pole position. Bubba Wallace finished third, giving Toyota a 1-2-3 finish in the Martinsville 400. Several movements in the driver standings With this victory, Hamlin climbed two positions in the NASCAR standings, moving from eighth to sixth place with 218 points. Meanwhile, the top three remain unchanged, with William Byron leading with 259 points, followed by Kyle Larson with 243, and Chase Elliott moving into third place thanks to his fourth-place finish this weekend. Cover photo: X (@MartinsvilleSwy)

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IMAGEN X, @Daniel_SuarezG

TOUGH RACE FOR DANIEL SUÁREZ IN MARTINSVILLE

The Monterrey-born driver faced a challenging weekend in the NASCAR Cup Series✨ The NASCAR Cup Series held its seventh race of the season at the demanding Martinsville Speedway🏎️, where Daniel Suárez endured a race full of difficulties behind the wheel of the Chevrolet Camaro ZL1 #99 for Trackhouse Racing. The Mexican driver struggled to find the necessary pace and finished in 21st place. From qualifying, things got complicated for Suárez, who secured the 33rd spot on the starting grid. On a short 0.526-mile (−846 meters) track, every tenth of a second matters, and the Monterrey native lapped half a second slower than the pole sitter, Christopher Bell🏁. Despite a tough start, Daniel Suárez managed to climb up to 17th place in Stage 1⚡️. However, in the second part of the race, the performance of the #99 car dropped, pushing him back to 26th place😬. In the final laps of the 267-lap race, Suárez tried to regain ground but couldn’t break into the Top 20, crossing the finish line in 21st place, the same result he achieved in the previous race at Homestead🚗. “It definitely wasn’t our day. In Martinsville, nothing is ever guaranteed. The track constantly changes, and today we didn’t have enough speed. The team worked hard, but this is not the result we wanted,” said Daniel Suárez after the race🎙️. Next Sunday, the NASCAR Cup Series heads to Darlington Raceway for the eighth round of the championship, where Suárez will look to bounce back and secure a better result🌟.

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IMAGES @TITANSPORTS

TRUCKS MÉXICO SERIES 2025: CHIAPAS READY FOR THE SECOND BATTLE 🏁🔥

THE MOST EXCITING SERIES IN MEXICAN MOTORSPORT ARRIVES AT SÚPER ÓVALO CHIAPAS 🚗💨 After a thrilling season opener in San Luis Potosí, the Trucks México Series 2025 continues its journey. On March 23, the roar of the engines will take over the spectacular Súper Óvalo Chiapas, in a showdown where young motorsport talents will fight for key championship points. A SERIES THAT DEVELOPS FUTURE STARS 🌟 Since its creation eight years ago, Trucks México Series has served as a platform for drivers aiming to reach international categories. Big names like Andrés Pérez de Lara, now competing in the NASCAR Trucks Series, and Noel León, currently in Formula 3, took their first steps in this series. The 2025 edition remains committed to developing the next stars of motorsports. MATEO GIRÓN, THE DRIVER TO WATCH IN CHIAPAS 🏆🚀 Zacatecas native Mateo Girón was the standout performer in San Luis Potosí, dominating every session and taking victory in the season opener. With 48 points, the driver of the #5 truck from Prime Sports Racing Team arrives in Chiapas as the championship leader, determined to maintain his advantage. Supported by sponsors Osteo Medical, Orpack, Beforinv, Losen, Presto Pegamentos / Selladores, Palco Consorcio de Comercio Internacional, Knotek de México, Dinametra, Flex Seguridad Privada, Herramientas y Compresores Carroll, PupCare, Batalion Seguridad Privada, Profinmex, Armstrong Armored, Arcos Supercenter, Gasolinera Lor Cast, Servicios Logísticos Palco, and Marketing & Advertising, Girón will aim for another flawless performance in Chiapas. VALERIA ARANDA, THE DRIVER LOOKING TO MAKE HISTORY 👊🔥 Female representation in Trucks México Series is gaining importance with Valeria Aranda, one of three women on the 2025 season grid. Her strong performance in the first race placed her second in the standings with 44 points. Now, behind the wheel of the #27 truck for Art Racing, sponsored by Bizzarro, Fonelli, Restaurant Cluny, and Telecom District, she will be chasing a victory that could propel her to the top of the leaderboard. A FIERCE CHAMPIONSHIP WHERE EVERY POINT COUNTS 🔥🏎️ The battle for the top spots is heating up. Gerardo Rodríguez (42 points), Carlos Novelo (41 points), and Santiago Torres (39 points, rookie leader) know that the race in Chiapas will be crucial to their championship aspirations. With a 1,200-meter track, the 90-lap race will demand absolute focus and precise strategy from every team. AUTOGRAPH SESSION AND FAN ACTIVITIES 🎟️📸 The action won’t just be on the track. Fans will have the chance to meet and interact with their favorite drivers at the autograph session on Friday, March 21, at Plaza Ámbar at 5:00 PM. It’s a must-attend event for Trucks México Series followers! THE BIG SHOW IS COMING 🚀🏁 The second round of the championship will take place on Sunday, March 23, at 11:30 AM at Súper Óvalo Chiapas, with a talent-packed grid and high expectations. Speed, excitement, and pure adrenaline are guaranteed in this new battle on the track. Get ready for an unforgettable race in Trucks México Series 2025! 🚗🔥

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IMAGEN @alexandra_mohnhaupt

🏆 ALEXANDRA MOHNHAUPT BREAKS BARRIERS IN TRUCKS MÉXICO SERIES 🏁

🚗 THE FEMALE REVOLUTION IN MOTORSPORT 🔥 Mexican motorsport is undergoing a transformation, and one of its key figures is Alexandra Mohnhaupt, who has become a symbol of female inclusion in a sport traditionally dominated by men. With a career full of achievements, the Puebla-born driver challenges stereotypes and paves the way for future generations of women in motorsport. 💪🏎️ 🚀 A NEW CHAPTER WITH PRIME SPORTS RACING TEAM 🏁 Mohnhaupt’s arrival at Prime Sports Racing Team marks a crucial moment in her career. Behind the wheel of the #05truck, she will compete in the challenging Trucks México Series 2025, backed by a top-tier group of sponsors, including Atunsito, Cafedoc, Beforinv, Dycinsa, Expo Cerámicas, GP Commerce, Hidrolock, Klamm de Chiapas, La Flor de Córdoba, Maeesa, Pipsa Hub, Profinmex, Sardimex, Toro Presto, and Ultralam. Her addition to the team not only strengthens her competitive ambition but also boosts the growth of female participation in Mexican motorsport. 🏆🔥 🏎️ A LEGACY OF PASSION AND PERSEVERANCE 💥 From her early days in karting, Alexandra has showcased exceptional talent. In 2018, she made history as the first woman to win a Formula 4 race, a milestone achieved at the Autódromo Miguel E. Abed. Her journey through various categories, including Formula 3, has established her as one of the leading figures in Mexican motorsport. However, her path has not been without challenges—an accident in Belgium tested her resilience when she lost consciousness after a 250 km/h impact. Instead of giving up, she used the experience as fuel to continue building her legacy in the sport. 💪🔥 📢 MOHNHAUPT SHARES HER VISION FOR THE FUTURE 🏁 Through her social media, Alexandra Mohnhaupt expressed her excitement for this new challenge: “I’m very excited to announce that starting March 23, I will be competing in Trucks México Series with Prime Sports Racing Team. It’s an honor to be part of a team so committed to motorsport and to promoting women in this sport. See you on the track!” 🏁💪 🔥 THE CHALLENGE: SÚPER ÓVALO CHIAPAS 🏎️ Mohnhaupt’s next challenge will take place at the demanding Súper Óvalo Chiapas on March 22-23. The competition promises to be one of the toughest of the season, where the Puebla-born driver will put her skills to the test on a track that demands precision, speed, and strategy. 🚀🏁 With the full support of Prime Sports Racing Team and a dedicated crew focused on her development, Alexandra Mohnhaupt is ready to push boundaries and prove that her name is destined to shine in Mexican motorsport. The road to victory starts now! 🚀🔥🏆

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IMAGEN X, @SuperCopaMex

FIRE AND EPIC COMEBACK AT THE SÚPER COPA ROSHFRANS 🔥🏎️

The Súper Copa Roshfrans 2025 delivered a day full of adrenaline and drama at Autódromo Monterrey, where a fire during Saturday’s practice sessions put the second round of the championship at risk. Despite the incident, the competition proceeded as scheduled on Sunday, leaving unforgettable moments—such as the heroic feat of Santos Zanella, who managed to reach the podium after losing his car in the blaze. 🚨🔥 THE FIRE THAT SET OFF THE ALARMS 🚒🔥 Chaos erupted during practice when a GTM category car went off track and, after crashing into the tire barriers, ignited a fire in the dry grass nearby. The flames spread quickly, consuming part of the circuit and causing more than a two-hour delay in track activities. The situation forced all fire extinguishers to be emptied and required water trucks to be refilled before action could resume. The most affected vehicle was the #44 car from Z Racing Team, driven by Santos Zanella. In the last chicane of the track, his front right rim broke, leaving his car stranded in an area where the flames had already spread. Fortunately, the driver escaped unharmed, but the material damage was devastating. 🚗🔥 SECURITY MEASURES STRENGTHENED THE EVENT 🏁🚨 In response to the emergency, Civil Protection acted swiftly to extinguish the fire and prevent it from spreading to other areas of the racetrack. Event officials explained that this type of fire is common during this season due to static electricity and the presence of dry vegetation around the track in Monterrey. To ensure safety during the race, the organizers brought in additional water trucks and increased surveillance in critical areas of the circuit. Track marshals were also instructed to react faster to any potential fire outbreak. “We cannot allow an event like this to jeopardize the race and the safety of the participants again,” event organizers stated. 🚦💦 SANTOS ZANELLA: FROM FIRE TO THE PODIUM 🔥🏆 Despite the devastating loss of his car on Saturday, Z Racing Team refused to give up. Alfredo Meza, a fellow driver in the same category, offered his car so that Santos Zanella could race on Sunday in Race 2. With incredible determination, the driver from Puebla put on an outstanding performance and secured third place on the podium, an unthinkable result after losing his vehicle. “It was a weekend full of ups and downs, but thanks to Meza’s support, we were able to compete and salvage valuable points,” Zanella said after the race. 🏁👏 The team leaves Monterrey with mixed emotions but with the satisfaction of turning a tragedy into an opportunity to showcase their resilience. Now, they must work on rebuilding the #44 car for the next round of the championship. 🚗💨 A REFLECTION ON SAFETY AT RACETRACKS 🏟️⚠️ Fortunately, there were no injuries, but this incident highlights an important lesson for the Súper Copa Roshfransorganization and other motorsports events in Mexico. Safety must be the top priority, and the fact that the fire spread so quickly suggests the need for better preventive measures. It is crucial to consider alternatives to dry grass, such as gravel or sand, to prevent a single spark from causing a dangerous situation. Additionally, ensuring enough fire extinguishers and water trucks are available at all times is essential to maintaining event safety. Motorsport is a high-risk sport, but proper planning can prevent many of these situations. Let’s hope that what happened in Monterrey serves as a wake-up call to reinforce safety measures and protect both drivers and spectators in future races. 🏎️💨🚦

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IMAGEN F1

F1 HITS THE BIG SCREEN! 🎬🏎️

The theatrical release is set for June 25 📅 A new trailer for the highly anticipated F1 movie has been revealed worldwide 🌍, just ahead of the Australian Grand Prix 🇦🇺, which will kick off the 2025 season. The preview was presented by Formula 1, Warner Bros, and Apple 🍏🎥, with the support of all 10 teams in the championship, who shared it on their social media. The film, starring Brad Pitt, Damson Idris, Kerry Condon, and Javier Bardem, chose the Mexico City Grand Prix🇲🇽 as one of its key locations. In fact, fans present at Estadio GNP Seguros during the Mexico GP 2024 🎟️🏁 were part of a scene filmed at last year’s race. A STORY OF SPEED AND PASSION 🏁🔥 This thrilling feature film will see Brad Pitt play Sonny Hayes, a former driver making his comeback to Formula 1 as part of the fictional APXGP team 🏎️💨. Alongside him is Joshua Pearce (Damson Idris), his young teammate, who is determined to prove his talent against the best drivers and teams in the championship. AN UNMISSABLE PREMIERE 🍿📅 The F1 movie will premiere on June 25, 2025, in theaters worldwide 🌍, becoming one of the most anticipated cinematic events for motorsport and action film fans. Additionally, its release coincides with the 75th anniversary of Formula 1🎉🏆, making it even more special. 🚦 Get your popcorn ready and fasten your seatbelt! Adrenaline and speed are about to hit the big screen. 🍿🔥🏎️

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IMAGEN GOOGLE

TRAVEL SAFELY DURING THE MEGA HOLIDAY WEEKEND

✨ MUST-VISIT DESTINATIONS TO ENJOY THE LONG WEEKEND ✨ The mega holiday weekend for Benito Juárez’s birthday is just around the corner, making it the perfect opportunity to plan a road trip 🚗. If you’re looking for a destination with natural beauty, culture, and well-maintained roads, several states in Mexico stand out as ideal options. 🌿 OAXACA: LANDSCAPES AND GASTRONOMY IN ONE TRIP Driving through Oaxaca is an experience in itself, thanks to its diverse landscapes, ranging from mountains and valleys to coastlines and jungles. With a network of 16,113.4 km of roads, according to INEGI, this state has significantly improved its highways with the new Oaxaca-Puerto Escondido route, reducing travel time by up to 4 hours ⏳. This allows visitors to enjoy its paradise-like beaches without long commutes. 🏞️ NAYARIT: SAFE ROUTES AND UNMATCHED TOURISM If you’re looking for safety, comfort, and the chance to explore cultural richness, Nayarit is a great choice. Thanks to the new Las Varas – Puerto Vallarta Highway, it is now easier to connect from Guadalajara and Tepic to the spectacular Riviera Nayarit and Puerto Vallarta, cutting travel time by up to 1.5 hours 🚀. 🌟 YUCATÁN: A GASTRONOMIC ADVENTURE ON WHEELS Yucatán is not only known for its history and cenotes but also for its reliable roads. According to INEGI, more than 80% of locals and frequent visitors consider its highways among the safest in the country. Plus, a road trip through this state is the perfect excuse to enjoy cochinita pibil, panuchos, and salbutes at every stop 🍔. 🔧 TIPS FOR A SAFE AND ORGANIZED TRIP To make your road trip smooth and hassle-free, consider these recommendations before hitting the road: 💸 Smart budgeting: Choose your destination in advance and plan your expenses to avoid financial surprises. 🔍 Plan your route: Use navigation apps and check tools like “Tu Viaje” in the Tu Tag PASE app, which helps calculate travel times, toll fees, and fuel consumption 🌟. 🚗 Mechanical check-up: Visit your trusted mechanic before leaving to check tires, brakes, oil, and fluid levels. 👀 Stay informed about road conditions: Check updates from SICT to find alternative routes in case of closures or heavy traffic 🎧. 🛎️ Make the most of your Tag PASE: Skip toll booth lines and save up to 40% of time in traffic jams. Plus, through pasepormexico.com, you can get discounts on hotels and attractions 🏨. 🚀 ENJOY THE MEGA HOLIDAY WEEKEND TO THE FULLEST By following these tips, your trip will be safe, organized, and hassle-free. It’s time to pack your bags, play some good music, and enjoy an unforgettable weekend 💃🏼👯🏼‍♂️✨.

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IMAGEN @ADIDAS

REVOLUTIONARY ADIDAS TECHNOLOGY ARRIVES IN F1 🏎️✨

ADIDAS INTRODUCES CLIMACOOL SYSTEM TO OPTIMIZE ON-TRACK PERFORMANCE Innovation and high performance arrive in F1 with adidas, which has developed a groundbreaking solution to combat extreme heat inside the race car. Through its new CLIMACOOL system, the brand introduces a combination of an insulating jacket and a cooling vest, specifically designed for the drivers of the Mercedes-AMG PETRONAS F1 Team. This technology aims to maximize thermal efficiency and ensure peak performance under scorching conditions. A SOLUTION FOR EXTREME HEAT IN F1 🌬️🔥 During a race, cockpit temperatures can reach up to 60°C, causing drivers to lose up to 4.2 kg of sweat per race. Maintaining a stable body temperature is crucial to prevent exhaustion and improve focus. Currently, drivers use ice vests to cool down before a race, but adidas has raised the bar with the CLIMACOOL system, achieving a much more effective cooling process. CLIMACOOL TECHNOLOGY: THE FUTURE OF PERFORMANCE 🚀 The CLIMACOOL system integrates state-of-the-art thermal materials, cooling fans, and a cooling agent developed in collaboration with INUTEQ, a leader in cooling technology. Tests have shown that this combination doubles the efficiency of traditional methods, significantly reducing skin and core body temperatures. Studies indicate that a lower body temperature improves cognitive function and decision-making under pressure. Additionally, physical endurance increases by up to 25%, which can be a game-changer in the highly competitive world of F1. DRIVERS TEST THE SYSTEM ON TRACK 🏁 The development of the CLIMACOOL system began at the adidas Innovation Lab, where Kimi Antonelli was the first driver to test it. Later, both Antonelli and George Russell used it during pre-season testing in Bahrain, obtaining positive results and validating its effectiveness in real racing conditions. Throughout the season, drivers will continue to provide feedback to further optimize the technology. EXPERT INSIGHTS 🌟 Alasdhair Willis, adidas Creative Director, emphasized: “Since our return to motorsport, we have been looking for innovations that offer real performance benefits. With CLIMACOOL, we’ve taken a huge step forward.” Meanwhile, George Russell, Mercedes-AMG PETRONAS F1 Team driver, stated: “In high-temperature circuits, keeping body temperature under control is essential. When I tested the CLIMACOOLsystem, I knew it was a tool I wanted to include in my kit.” Kimi Antonelli also praised the innovation: “Extreme conditions in F1 require advanced solutions. CLIMACOOL makes a big difference, and I’m excited to use it throughout the season.” A NEW ERA FOR SPORTS TECHNOLOGY 🔄 The CLIMACOOL system is part of adidas’ renewed product line, including the relaunch of the iconic CLIMACOOL sneaker, originally introduced in 2002. The brand continues to push technical innovations, designing products tailored to the demands of the world’s best athletes. Furthermore, this initiative strengthens the strategic alliance between adidas and Mercedes-AMG PETRONAS F1 Team, combining the brand’s expertise in elite sports performance with the team’s relentless pursuit of excellence. With this innovation, adidas reaffirms its commitment to sports technology, providing F1 drivers with tools that can make a difference in the demanding world of Formula 1. 🏆✨

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