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SEAT LEÓN CELEBRATES 25 YEARS OF INNOVATION AND SUCCESS

SEAT LEÓN CELEBRATES 25 YEARS OF INNOVATION AND SUCCESS

The SEAT León marks its 25th anniversary as one of the most iconic compact cars in the automotive industry. Since its debut in 1999, this model has left a lasting legacy with over 2.5 million units sold and a consistent evolution that has set trends in design, technology, and performance. A STORY THAT BEGAN IN BARCELONA Manufactured at the Martorell plant in Barcelona, the SEAT León was designed to stand out from its very first generation. Created by Giorgetto Giugiaro, it introduced innovations such as all-wheel drive, a six-speed transmission, and engines reaching 180 HP. These features not only brought SEAT back into the compact segment but also set a benchmark in its category. FOUR GENERATIONS OF EVOLUTION The second generation, launched in 2005, featured a more aerodynamic design by Walter de Silva. This version stood out for its sporty style and more efficient engines. The technological leap came with the third generation, which introduced advanced infotainment systems, driver safety assists, and became the first compact car to include Full LED lighting. This generation became the best-seller, with over one million units delivered. In its fourth generation, the SEAT León continues to lead the way, embracing smart mobility and a contemporary design that keeps it a market reference. RECOGNITION AND SUCCESS ON THE TRACKS Over the years, the SEAT León has received multiple accolades, including being named ‘Car of the Year’ in Spain, Portugal, and Argentina. Additionally, its racing version won the World Touring Car Championship (WTCC) in 2008 and 2009, making history as the first diesel-powered car to claim the title. MORE THAN A CAR, A CULTURAL ICON The SEAT León’s success extends beyond sales and the racetrack. This compact car has appeared in films like 3 Days to Kill and Men in Black: International, as well as in TV series like Dark and Sherlock. Unique conceptual versions have also been developed, such as the SEAT León Trencadís, inspired by architect Antoni Gaudí, and the SEAT León Cristóbal, a concept car featuring 16 safety assist systems. A LEGACY THAT CONTINUES With 25 years of history, the SEAT León remains synonymous with innovation and success, paving the way for a future filled with challenges and opportunities in the automotive industry.

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HYUNDAI DRIVES RESEARCH IN BATTERIES AND ELECTRIFICATION

HYUNDAI DRIVES RESEARCH IN BATTERIES AND ELECTRIFICATION

Hyundai Motor Group has taken a SIGNIFICANT STEP IN THE DEVELOPMENT OF ADVANCED TECHNOLOGIES by announcing a collaboration with the Indian Institutes of Technology (IIT). This initiative aims to strengthen research in batteries and electrification, with an estimated investment of $7 million between 2025 and 2029. CENTER OF EXCELLENCE AT IIT DELHI The project includes the establishment of the Hyundai Center of Excellence (Hyundai CoE) at IIT Delhi, funded by the company. This center will serve as the hub for developing solutions tailored to the Indian market, focusing on electric vehicles (EVs) and hydrogen battery technologies. The inauguration ceremony at IIT Delhi was attended by academic leaders such as Professor Rangan Banerjee, Director of IIT Delhi, along with representatives from IIT Bombay and IIT Madras, who will work jointly on the project. COLLABORATING TO INNOVATE The Hyundai CoE will not only engage in joint research but also promote knowledge exchange between experts from India and South Korea. Activities will include technical meetings, training sessions in Korea, and lectures delivered by specialists at the IITs. Naksup Sung, Head of Hyundai’s R&D Planning and Coordination Center, highlighted the importance of this partnership: “We are thrilled to collaborate with the IITs, institutions recognized for their academic excellence. We believe this initiative will have a positive impact on talent development and technological innovation.” FOCUS ON SUSTAINABLE TECHNOLOGIES Hyundai Motor Group’s investment aligns with the Indian government’s policies to promote the adoption of electric vehicles and strengthen the sustainable mobility ecosystem. This collaboration involves the Center for Automotive Research and Tribology (CART), a leading institution in EV research in India. Research projects will focus on strategic areas such as advanced software development and hydrogen fuel cell battery technologies. FUTURE IMPACT The collaboration will also enhance the presence of Hyundai Motor India Limited (HMIL) in the Indian market, a key region for the company’s expansion. By prioritizing the development of technologies specific to India, Hyundai aims to establish itself as a leader in innovation and electric mobility in the region. The Hyundai CoE is envisioned as a platform that will not only accelerate technological advancement but also strengthen academic-industrial collaboration and technical training. This joint effort between Hyundai and the IITs marks a milestone in battery and electrification research, laying the groundwork for a more sustainable future in the automotive sector.

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inDrive, a renowned mobility platform, has begun operations at Cancún International Airport.

INDRIVE LAUNCHES OPERATIONS AT CANCÚN INTERNATIONAL AIRPORT

inDrive, a renowned mobility platform, has begun operations at Cancún International Airport, becoming the first authorized app to offer this service at a Mexican airport. The strategic partnership with Caribe Taxi Exprés (CTE)includes a fleet of over 300 vehicles to meet transportation demand in one of the most visited regions in the country. A NEW MOBILITY ALTERNATIVE The integration of inDrive into Cancún International Airport marks a significant step in modernizing transportation services. Focusing on safety and accessibility, the platform aims to serve both residents and tourists traveling to and from popular destinations such as the Riviera Maya. Local authorities, led by Quintana Roo Governor Mara Lezama, highlighted that this model strengthens the state as a top-tier destination while promoting responsible tourism. Juan Carlos Ibarra, CTE representative, expressed a commitment to improving mobility experiences in the region through collaborative efforts. A SERVICE TAILORED TO CUSTOMER NEEDS The inDrive operating model stands out by offering flexibility to both users and drivers. Unlike other apps, it does not automatically assign rides, allowing individuals to choose the option that best suits their needs. This approach has positioned inDrive as one of the most popular mobility platforms in Mexico, with operations in over 58 cities across the country. Additionally, the partnership with CTE ensures compliance with local and federal regulations, a critical factor in a region where transportation regulations have sparked ongoing debate. EXPANSION AND RECENT ACHIEVEMENTS The launch in Cancún comes after a year of global expansion for inDrive, which recently celebrated reaching 5 billion rides since its inception in 2012. The platform operates in 46 countries, adapting to the specific needs of each market while prioritizing fair pricing and transparent conditions. In Mexico, the growth of inDrive reflects the rising demand for reliable mobility alternatives. By entering the country’s second-busiest airport, the company reaffirms its commitment to innovation for the benefit of local communities. A PROMISING FUTURE The start of operations at Cancún International Airport marks a milestone for inDrive and opens the door to similar projects at other airports across the country. In a competitive landscape, this partnership with Caribe Taxi Exprés lays the foundation for transforming the transportation experience in one of Mexico’s most important tourist hubs.

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PREMIUM MOTORCYCLE TIRE STORE OPENS IN MEXICO

Pirelli has taken a major step in Mexico with the opening of its first Ride Passion store, an innovative concept exclusively dedicated to motorcycle tires. This retail outlet combines technology, performance, and style to meet the needs of Premium motorcycle enthusiasts. A UNIQUE EXPERIENCE FOR MOTORCYCLISTS The Ride Passion store offers a distinctive experience, with décor that reflects Pirelli’s brand identity and exclusive, high-quality services. The products available include the Diablo, Scorpion, and Angel lines, all focused on the Premium segment, while also catering to other types of motorcycles.     Located at Hacienda de Torrecillas 3, Hacienda de Echegaray, Estado de México, this store is designed to serve motorcycles of all displacements and applications. In addition to tire sales, it provides services such as mounting, alignment, balancing, and quick mechanical services, including oil changes and brake adjustments. THE RIDE PASSION CONCEPT The development of this exclusive concept was achieved with the collaboration of Gonzalo Cuevas, who adapted the idea for the Mexican market, inspired by successful examples from Italy and Spain. This model aims to offer not only high-quality products but also a comprehensive user experience. “The store features an open design where customers can observe the work on their motorcycles, ask questions, and learn about their tires while enjoying a coffee. We believe this concept will make motorcyclists feel comfortable and confident to return and recommend the place,” says Oscar Sevilla, head of the two-wheel division at Pirelli Mexico. VALUES THAT DEFINE THE BRAND The Ride Passion project embodies Pirelli’s values: Technology, sportiness, and innovation. Every detail of the space is designed to reflect the brand’s commitment to excellence, offering motorcyclists a place not only to maintain their investment but also to share their passion for motorcycling. “This is an innovative concept for those who seek the best for their bikes. We hope this initiative fosters a sense of community among motorcycling enthusiasts,” Sevilla added. A PROMISING FUTURE The Ride Passion store in Mexico is the first of several that Pirelli plans to open in the country. This ambitious project aims to position the brand as a leader in the motorcycle tire market, offering not only high-quality products but also an unparalleled experience for its customers. With this opening, Pirelli reaffirms its commitment to innovation and design, providing Mexican motorcyclists with a space where passion for bikes and performance converge.  

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