Automotive industry

🏁✨ The Mercedes-AMG Petronas F1 Team embarks on a new era with a rebranding set to revolutionize its presence in Formula 1. This transformation not only showcases its commitment to cutting-edge technology but also underscores its goal of remaining a leader in global motorsport. NEW LOOK, SAME DNA 🚗🔥 For the 2025 season, the German team is introducing a completely revamped aesthetic, from uniforms to car design. This change aims to balance high performance with sophistication, providing fans with a fresh and modern visual experience. The strategic partnership with Adidas is a cornerstone of this transformation. The brand’s CEO, Bjørn Gulden, stated: “We are thrilled to return to motorsport. This collaboration embodies our shared passion for innovation and performance.” 🎯👟 A POWER ALLIANCE: MERCEDES AND ADIDAS 💼🤝 Adidas will create an exclusive line for the team, optimizing both functionality and comfort. Drivers, technical staff, and fans alike will enjoy apparel and accessories that combine technological innovation with style. Highlighted products include: 🚀 High-performance gear for drivers and mechanics. 🎽 Official fan apparel, including limited editions. 👟 Footwear and accessories designed for maximum comfort and style. OFFICIAL UNVEILING IN FEBRUARY The first glimpse of this transformation will be revealed in February, with a full showcase of the new product line. Team Principal Toto Wolff commented: “Our partnership with Adidas underlines our ambition to innovate both on and off the track. This collaboration reflects our relentless pursuit of excellence.” 🏆✨ MORE THAN JUST A STYLE CHANGE Mercedes aims to remain at the pinnacle of Formula 1 while connecting with a new generation of fans. With the perfect combination of design, performance, and technology, this rebranding promises to mark a turning point in the team’s history. 🌟 Formula 1 has never looked this good. Get ready for the 2025 season! 🌟 🏎️💨

AN ICONIC CIRCUIT WITH EXTREME ALTITUDE 🏔️ The Mexico City E-Prix is just around the corner, and CUPRA KIRO arrives with renewed ambition and a fresh design to be unveiled on January 10. This circuit, located in the heart of Mexico City, is not only one of the most iconic on the calendar but also represents one of the toughest technical challenges due to its altitude of over 2,000 meters above sea level. The thinner air at this altitude 🪁 allows the cars to reach higher speeds and optimize energy efficiency. However, this same condition results in significant wear on the new-generation Hankook tires, adding an extra layer of difficulty. A PROMISING DEBUT SEASON 🚀 CUPRA KIRO began its Formula E journey with a solid performance at the São Paulo E-Prix last December. The team’s drivers, Dan Ticktum and David Beckmann, secured top-10 finishes, marking a promising start. Ticktum clinched a historic eighth place, earning the team its first championship points. “This circuit demands precision and a perfect car setup to balance speed and durability. The key will be adapting quickly to the conditions,” said one of the team’s engineers. MEXICO CITY: A STAGE OF THRILLS AND CHALLENGES 🌆🔥 With its vibrant population and electrifying atmosphere, Mexico City has become a cornerstone of the Formula E calendar. The Autódromo Hermanos Rodríguez, with its long straights and challenging corners, will test both the physical endurance of the drivers and the engineering of the race cars. The crowd, known for its boundless enthusiasm, is expected to pack the stands and bring a unique energy to the event. CUPRA KIRO aims to harness this energy and solidify its position in the championship, where they currently sit in sixth place in the team standings. HIGH EXPECTATIONS FOR THE WEEKEND 🏁✨ Heading into this second round, CUPRA KIRO is just two points away from overtaking Envision Racing, intensifying the mid-table competition. Strategy will be key, and the team is prepared to fine-tune every detail in real time. “The Mexico City E-Prix is always unpredictable, but it’s that very uncertainty that makes it so exciting. We’re ready to give it our all,” said Dan Ticktum, eager to take on the challenge. This weekend, the asphalt of the Autódromo Hermanos Rodríguez promises to be the stage for an adrenaline-filled battle where limits will once again be pushed to the edge. 🌟

Kia Mexico has achieved a historic milestone in the automotive industry by surpassing 100,000 units sold in 2024, less than a decade after starting operations in the country. This achievement cements the South Korean brand as a benchmark of success in the Mexican market, even without including commercial vehicles in its portfolio. 🚀 THE BEST YEAR-END CLOSE 🏁✨ The record was made possible thanks to an extraordinary sales performance in November and December, marking the best months for Kia since its arrival in 2015. This success demonstrates the brand’s ability to adapt to the needs of Mexican consumers, offering vehicles with top-notch technology, design, and safety. MODELS DRIVING SUCCESS 🌟🚙 In 2024, Kia introduced six key models that strengthened its market presence: K3 Hatchback Sorento Sportage Hybrid Sonet The flagship SUV Telluride K4, a next-generation sedan manufactured in Mexico 🇲🇽 The locally produced Kia K3 has been the star, ranking as the third best-selling passenger car in the country, with over 50,000 units sold. In the B-SUV segment, models like Seltos and Sonet secured a strong position in the Top 3. WARRANTY AND SERVICE: THE DIFFERENTIATING FACTOR 🔧🛠️ Since its arrival, Kia has offered a unique 7-year or 150,000 km warranty, setting a new standard in the automotive industry. Additionally, its focus on after-sales service has strengthened customer trust, contributing to the brand’s sustained growth. 💪 WORDS FROM THE LEADER 🗣️🏆 “We are very proud to share this achievement. It’s the result of our customers’ trust, the strength of our dealer network, and the tireless efforts of our team. This record reflects the positive impact Kia has had in Mexico in less than 10 years,” said Horacio Chávez, Managing Director of Kia Mexico. A DECADE OF SUCCESS IN MEXICO 🇲🇽🚀 Kia’s impressive performance in 2024 reaffirms its commitment to innovation and customer satisfaction. What surprises await in 2025? 🔮 The future looks bright for the South Korean brand in Mexico! 🌟👏

A SPORTING ICON THAT NEVER GOES OUT OF STYLE 25 years ago, Porsche introduced the 911 GT3 (996), a model that marked a milestone in motorsport history. This sports car, born for purists and speed lovers, remains one of the most coveted cars by Porsche fans. The unit that debuted at the Geneva Motor Show in 1999, with its distinctive Arctic silver metallic color, not only represents the birth of a legend but also the perfect fusion of engineering and passion. 🏁✨ A MAGIC ENCOUNTER WITH HISTORY In an emotional moment, two-time world rally champion and Porsche ambassador Walter Röhrl had the opportunity to relive the past by getting behind the wheel of the first 911 GT3 ever made. At 77 years old and standing at 1.96 meters, Röhrl had no trouble adapting to the car, highlighting the vertical steering wheel and the purity of the original design. “The first GT3 was the most sporty Porsche on the road,” he says. The thrill of driving this classic was so intense that Röhrl suggested, “Shall we take it for a spin?” 🚗💨 FL8WERK: THE TEMPLE OF PASSION FOR PORSCHE The place where this encounter took place is no ordinary location: FL8WERK, a spot near Flacht where Porsche history comes to life. Founded by Timo Conrad, this space is a true sanctuary for Porsche fans. FL8WERK houses a wealth of historical items, such as vintage posters, pinballs, and scale models, reflecting the unconditional love for Porsche and its legacy. “Each piece tells a story,” explains Conrad, who dedicates himself to this hobby with great passion, organizing tours and restoring cars like Röhrl’s 911 GT3. 🏆📚 GT3: A CAR BUILT FOR COMPETITION The GT3 name is no coincidence. This model, created in 1997, was designed for customers passionate about racing. Walter Röhrl, who participated in the development of the 911 GT3, recalls that the engineers’ idea was clear: create a racing car homologated for the street. At that time, the GT3 offered a significant power boost, increasing from 300 HP to 360 HP, making it a true road monster. Additionally, Porsche eliminated some comfort features to reduce weight, thereby maximizing performance. Every inch of this car was designed to provide an unmatched driving experience. 💪🚗 AN ENGINE THAT REMAINS UNCHANGED The water-cooled naturally aspirated engine and the deployable rear wing are distinctive features of the GT3generations. Form follows function, and the function is pure driving enjoyment. The 911 GT3 is not just a car, it is a pure driving experience, a direct connection to motorsport, and an extension of the driver’s soul. 🏎️🔥 THE STORY BEHIND THE FIRST GT3 Timo Conrad, owner of Walter Röhrl’s old 911 GT3, had to conduct extensive research to confirm that the car he had was the same one used for the Geneva debut. Through clues like the license plate S-WR 996 and exclusive components, Conrad discovered that this was a pre-production model and had been part of Porsche’s history from the beginning. After contacting Röhrl, the authenticity of the vehicle was confirmed, making it an automotive treasure. 🏆🔍 25 YEARS OF LEGEND The Porsche 911 GT3 continues to be a benchmark of design and performance, as well as a testament to the evolution of the brand. Over the years, the model has maintained its essence while evolving technologically to remain the favorite of speed and precision enthusiasts. Today, 25 years after its launch, the 911 GT3 remains synonymous with sport, innovation, and passion. 🏁💥 Porsche continues its legacy, and the 911 GT3 remains one of the most prized jewels in the history of sports cars. 🔑✨