Automotive industry

🌟 A STORY OF GROWTH AND LEADERSHIP 🌟 Since its arrival in 2014, Polaris has transformed the off-road vehicle market in Mexico, establishing itself as an undisputed benchmark ✨. Over these 10 years, the brand has experienced exponential growth, going from 1,400 units sold annually in its early days to an impressive record of 6,722 units in 2024 🎉. This achievement not only strengthens its position in the industry but also reaffirms the strong bond it has built with off-road enthusiasts 🏃‍♂️🛼. 🔧 APODACA: THE HEART OF POLARIS IN THE WORLD 🔧 Mexico is not only a key market for Polaris but also a strategic production hub 🛠️. The Apodaca plant in Nuevo León is responsible for manufacturing all RZR units sold worldwide, showcasing the brand’s trust and commitment to the country 🇲🇽. This world-class facility has driven innovation and quality in Polaris models, allowing the company to expand its influence beyond borders 🌎. 👀 NEW STORES, GREATER PRESENCE IN THE COUNTRY 👀 2024 marked a historic expansion with the opening of four new dealerships in strategic locations 🛍️: 🔹 Cumbres, Monterrey: Second dealership in Nuevo León, meeting the growing demand in northern Mexico. 🔹 Veracruz: An ideal market for off-road enthusiasts, with diverse terrains and an active community. 🔹 State of Mexico (Valle Dorado, Tlalnepantla): Addressing the rising demand in the metropolitan area. 🔹 Mexico City South: A new dealership offering premium services, test drives, and specialized consulting. Each dealership is designed to offer a comprehensive experience, featuring maintenance workshops, accessory showrooms, and top-tier after-sales service 🛠️. 🚀 INNOVATION AND COMMITMENT TO THE FUTURE 🚀 Beyond sales and expansion, Polaris continues to bet on innovation and building a loyal customer community 🤝. The brand organizes exclusive events, training sessions, and test drives that reinforce the off-road culture in Mexico🏆. “Our goal is to bring Polaris’ technology and quality to more regions in Mexico. We are committed to our customers and will continue pushing the limits of off-road driving,” said Jair Pantoja, Sales Director for Mexico and Latin America💪. 🌟 A DECADE OF POLARIS: LOOKING TOWARD THE FUTURE 🌟 The 10th anniversary of Polaris in Mexico marks a key milestone in its journey. With plans to continue expanding and strengthening its dealer network, the brand is gearing up for a 2025 full of challenges and achievements 🚜. “We thank our community, dealers, and partners for being part of this journey. We will continue innovating and bringing the thrill of off-road driving to every corner of Mexico,” Pantoja concluded 🏆. 🎉 Polaris moves forward, with its sights set on new horizons and a firm commitment to leading the way in the off-road world 🛣️🌍.

🛠️ NEW PARTNERSHIP BETWEEN HRC US AND PHILLIPS 66 LUBRICANTS 🛠️ Honda Racing Corporation USA (HRC US) has taken a major step in its performance and technological development strategy by partnering with Phillips 66 Lubricants. This collaboration will optimize the high-performance lubricants used in the powerful Acura ARX-06, one of the most formidable cars in the IMSA WeatherTech SportsCar Championship. 🚗💨 ⚙️ CUTTING-EDGE TECHNOLOGY IN EVERY RACE ⚙️ The partnership between HRC US and Phillips 66 is not just a sponsorship deal; it will also serve as a moving laboratory. Through IMSA participation, engineers from both companies will be able to analyze and refine oil blends for both race cars and street vehicles. 🏁🔬 The Acura Meyer Shank Racing (MSR) team, responsible for operating the Acura ARX-06, will integrate this alliance into its structure. While car #93 will be the primary ambassador for Phillips 66 Lubricants, both GTP prototypes will use the newly developed oils. 🔥🏆 🚀 HRC US EXPANDS ITS REACH IN MOTORSPORT 🚀 With this agreement, HRC US not only reinforces its commitment to innovation in hybrid-electric racing but also broadens its commercial outlook by developing new strategic partnerships. Key objectives include strengthening sponsorship and B2B activities while promoting exclusive brand accessories and merchandise. 🏎️💼 🎙️ KEY STATEMENTS ABOUT THIS PARTNERSHIP 🎙️ 🔹 David Salters, President of HRC US: “We are excited to partner with Phillips 66 Lubricants, a world-leading company. This alliance not only helps us enhance the performance of the Acura ARX-06 but also allows us to boost our technological and commercial capabilities in this new era of electrified racing.” 🔹 Andy Giffhorn, Vice President of Phillips 66 Lubricants: “It is an honor to collaborate with such a prestigious partner as HRC US. We are not only supplying high-quality lubricants but also taking innovation to the next level to maximize the performance of racing vehicles.” 🏁⚡ 📆 A PROMISING FUTURE IN IMSA 📆 With this strategic alliance, HRC US and Phillips 66 Lubricants aim to establish themselves at the top of endurance racing. The 2024 IMSA season promises to be an intense challenge, but with cutting-edge technology and strong partnerships, Acura MSR is ready to fight for victory. 🏆🚀

🌍 A GLOBAL COMPETITION REVOLUTIONIZING SIMRACING 🎮🏁 Hyundai Motor Company has crowned the first-ever world champion of the Hyundai N Virtual Cup (HNVC) in an exciting event held at the SOOP Colosseum Esports Stadium in Seoul, South Korea. 🏆🇰🇷 🚗 AN IMMERSIVE VIRTUAL MOTORSPORT EXPERIENCE 💨 The Hyundai N Virtual Cup, the first global simracing tournament organized by Hyundai N, kicked off in October 2024 at the ADAC SimRacing Expo in Dortmund, Germany, in collaboration with KUNOS Simulazioni, creators of the renowned Assetto Corsa simulator. 🎮🏎️ This tournament allowed fans to experience the high performance of Hyundai N models in a fully immersive digital environment. 🔥 MORE THAN 2,800 DRIVERS COMPETED FOR GLORY 🌎🏁 The competition featured multiple stages: global pre-qualifiers, regional qualifiers, and semifinals, held between October and December 2024. Supported by Hyundai’s headquarters in Korea, the United States, Europe, and China, over 2,800 drivers battled for a spot in the Grand World Final. 🏅 DOMINIK BLAJER, THE ABSOLUTE CHAMPION OF HNVC 2024 🇵🇱✨ In a thrilling final, Polish driver Dominik Blajer claimed the world championship after an incredible comeback. “I still can’t believe our European team managed to win the last two races back-to-back. It was a great comeback and a brilliant ending to the competition. I’m extremely happy!” expressed the newly crowned champion. 🏆🥇 📡 A FINAL BROADCASTED WORLDWIDE 🌍📺 The Grand Final was streamed live on the official Hyundai N Worldwide YouTube channel, allowing motorsport and eSports fans to enjoy every moment of the action. 🏎️🎥 🎢 INTERACTIVE ACTIVITIES FOR ATTENDEES 🚀🎮 Alongside the tournament, Hyundai provided a simulation zone, where attendees could experience driving Hyundai Nmodels in state-of-the-art racing simulators. 📢 HYUNDAI N: A PROMISING FUTURE IN THE VIRTUAL WORLD 💡🚗 “The Hyundai N Virtual Cup has been a great opportunity to showcase our brand to motorsport enthusiasts and eSports professionals. We want to continue collaborating with video game developers to create even more immersive experiences,” said Joon Park, Vice President of Hyundai N Brand Management Group. 💥 With this competition, Hyundai strengthens its commitment to innovation in the motorsport world, blending the adrenaline of speed with cutting-edge racing simulation technology. 🔥🏎️ The future of simracing is here! 🎮🚀

🔥 GOAL: CONQUER CANADA AND LA PANAMERICANA 🏆🇨🇦 2025 kicks off with great intensity for rally drivers in Mexico, and Ricardo Cordero already has his main goals set for the season 🚀. One of his biggest challenges will be his entry into the Canadian Rally Championship (CRC), where he aims to claim the title, as well as going for his seventh victory in the legendary Carrera Panamericana 🌍🏁. 🗣️ “We are already focused on this year’s projects, adjusting schedules and strategies. It will be complicated due to overlapping events, distance, weather, logistics, and of course, mechanical work. We are joining the Canadian Rally Championship 100%. In 2014, we competed in some rounds and proved that we can win. We did it recently, and now we will aim to be champions in all eight rounds of the calendar,” emphasized Cordero 🔥🏅. 🔴 La Carrera Panamericana is also a top priority in his plans, as 2025 could see him equal the record set by the legendary Pierre de Thoisy 🏆. Additionally, he will balance his calendar with the Nacam Rally Championship, where he will chase the 2025 title alongside Team 399 Tactical | GHR Motorsport Edox 🏁🔧. 🚗 TEAM 399 TACTICAL | GHR MOTORSPORT ACTIVITIES 🔧 On the national scene, Cordero confirmed his participation in select rounds of the Mexican Rally Championship, depending on calendar availability. The team is already working intensely in the workshop with the Citroën and the iconic Malditillo, both of which will see plenty of action in 2025 ⚙️🏎️. 📅 KEY DATES FOR CORDERO & HERNÁNDEZ 🗓️ 🔹 February 1 – Start of the Canadian Rally Championship at Perce Neige, a snow event ❄️🔥. 🔹 March 13 – Beginning of the Nacam Rally Championship in Aguascalientes 🏁🇲🇽. 🔹 October 9-16 – Carrera Panamericana, where he will aim to make history 🏆. 🏆 READY TO COMPETE AND MAKE HISTORY 💪🇲🇽 Cordero and his co-driver Marco Hernández are fully prepared to take on the major challenges that 2025 has in store. The most successful rally duo of recent years will travel to Canada with the firm goal of raising the Mexican flag abroad while continuing to cement their legacy in motorsport history 🏁🚗💨.

🌸 The recent Mexico E-Prix 🏁, held at the iconic Autódromo Hermanos Rodríguez 🏟️, was the perfect stage for the Nissan Formula E team to unveil their innovative beverage, the ‘Nissan Formula E Team Drink’ 🥤. With a distinctive cherry blossom flavor 🌺 and a blend of relaxing ingredients 🍃, this drink aims to embody the calm and focused spirit that defines the Sakura theme of the Japanese team 🇯🇵. A UNIQUE PROPOSAL IN MOTORSPORT 🚗✨ Unlike traditional energy drinks ⚡, this new creation focuses on relaxation and balance 🧘‍♂️, steering clear of caffeine 🚫☕ and added sugars. 🌿 According to team representatives, the goal is to offer an experience that complements the intensity of the races 🏎️ but with a touch of calm and serenity 😌. The Nissan Formula E team continues to stand out not only in technology but also on the track. During Season 10, they achieved an impressive 419 overtakes 🔄, becoming the team with the most maneuvers of this kind. Additionally, their driver Oliver Rowland 🏆 was recognized as the ‘Driver of Progress’ for gaining a total of 64 positions throughout the season. A LINK BETWEEN CULTURES 🌍 The drink reflects not only Nissan’s innovative side but also a deep respect for its Japanese heritage and its connection with Mexico 🇲🇽. Its ingredients include Yuzu 🍋, known for its calming properties, and L-theanine 🧪, which promotes relaxation. The design, created by artist Alan Berry Rhys 🎨, blends elements of Japanese Sakura culture 🌸 with traditional Huichol Mexican art 🎭, creating a visual synergy that embodies the team’s multicultural essence. MEXICO AND NISSAN: A SPECIAL CONNECTION 🇲🇽💓 With 30% of their support coming from Mexican fans, Nissan Formula E has become a local favorite 🎉. The enthusiasm during the Mexico E-Prix 🌟 showcases the passion for Formula E in this country, where technology, culture, and a love for racing come together at every event 🏁. From the artwork on the can to the carefully selected ingredients, this drink represents another step in delivering experiences that go beyond competition on the track 🌿✨. A proposal that invites us to pause for a moment and enjoy the balance between speed and tranquility 🌸⚡.

Volkswagen reaffirms its global leadership with 4.8 million vehicles delivered last year, consolidating its position as one of the strongest brands in the automotive industry. Despite a slight 1.4% decrease compared to 2023, its diversified strategy and focus on electric vehicles (BEV) have been key to overcoming the economic and political challenges of the global market. 💪⚡ A RANGE FOR EVERY TASTE 🚗✨ Volkswagen’s success lies in its extensive model lineup, spanning from conventional cars to electric vehicles. According to Martin Sander, member of the Executive Committee: “2024 was a challenging year, but Volkswagen remains a strong brand with products that meet our customers’ needs.” Since the launch of the ID. family in 2019, the company has sold over 1.35 million units of its electric models, with the ID.3 leading the way with half a million deliveries. ⚡🌱 Last year, 383,100 electric vehicles from Volkswagen reached new owners, reaffirming its commitment to sustainable mobility. 🌍🔋 UNDISPUTED LEADER IN GERMANY AND EUROPE 🇩🇪🏆 With a 19.1% market share in Germany, Volkswagen once again positioned itself as the market leader, according to KBA data. Among the top ten most popular models, five belong to the brand: Golf, T-Roc, Tiguan, Passat, and Polo. Additionally, Volkswagen dominated the electric vehicle segment in Germany with a 16.3% share of new registrations, a 2.8 percentage point increase from the previous year. 🚀⚙️ REGIONAL FIGURES 🌎📊 Volkswagen’s performance varied by region: Europe: 1,254,500 deliveries (-1.7% YoY) South America: 479,400 deliveries (+21.1% YoY) North America: 592,300 deliveries (+18.4% YoY) China: 2,198,900 deliveries (-8.3% YoY) THE RISE OF SUVS 🚙🔥 In 2024, SUVs continued to gain popularity, accounting for 47% of Volkswagen’s total deliveries, an increase of 1.4 percentage points compared to 2023. The Tiguan was once again the best-selling model, followed by the T-Roc, which has surpassed 2 million units sold since its launch. 🚗💨 50 YEARS OF THE POLO 🎉🚘 The iconic Volkswagen Polo celebrates its 50th anniversary in 2025, cementing its place as one of the brand’s most successful models with over 20 million units sold worldwide. In Brazil, the model set a record with 172,510 units delivered last year, proving it remains a favorite among customers. 🎂🏁 Volkswagen not only leads the market but also sets the course for a more sustainable and technological future, perfectly blending innovation and tradition.