Titansports

Automotive industry

IMAGES X, F1

🚀 HISTORIC; FIRST WOMAN IN F1 💪🏁

The Haas F1 Team has made history by promoting Laura Mueller as race engineer for Esteban Ocon, making her the first woman to hold this position full-time in Formula 1. 🏆🛠️ Her promotion comes at a crucial moment for the team, which aims to establish itself in the midfield in 2025 with a new driver lineup featuring Frenchman Ocon and talented Ollie Bearman, a Ferrari junior driver. 🏎️🌟 🏁 A NEW ERA FOR HAAS With Laura Mueller making history in F1, a revamped team, and a driver duo combining experience and youth, Haas is looking to make a big leap forward in 2025. Beyond Mueller’s success, her promotion is a sign that motorsport needs to open more doors for women. 🏎️💜 For years, Formula 1 has been a male-dominated world, but cases like Mueller and Cridelich prove that talent and hard work have no gender. 👏 Women have showcased their abilities in engineering, strategy, and many other areaswithin the paddock, and it’s time for more teams to follow this example and provide real opportunities for more engineers, mechanics, and strategists to join the pinnacle of motorsport. 🚀💡 🔄 A STRATEGIC SHIFT FOR HAAS Haas finished seventh in the 2024 Constructors’ Championship, its best performance since 2018. Now, the team is undergoing a technical restructuring to improve its competitiveness. 🚗🏅 Alongside Mueller, Carine Cridelich joins from Racing Bulls to take on the role of head of strategy, while Mark Lowe returns to the team in a newly created sporting director position. Additionally, Francesco Nenci joins as chief race engineer, bringing experience from Sauber, Toyota, and Audi’s Dakar Rally program. 🌟🏎️ 🔍 THE CRUCIAL ROLE OF A RACE ENGINEER The race engineer role is vital within an F1 team. They serve as the main link between the driver and engineers, both on and off the track, assisting with radio communications, race strategy, and optimizing the car’s performance. 👨‍💻🏁 Mueller, who joined Haas in 2022 working in the simulator department, has demonstrated exceptional work ethic, which led to her selection for this new responsibility. ✅ 💡 KOMATSU: “MUELLER IS THE RIGHT CHOICE” Haas team principal Ayao Komatsu has full confidence in Mueller’s abilities for the role: “She is a very determined and hard-working person. Her work ethic is impeccable, and when she encounters a problem, she doesn’t stop at the first solution. She always seeks more answers and pushes every detail to the limit.” 💪🏻 Komatsu also emphasized that Mueller’s selection was based on her skills, not gender: “It doesn’t matter whether someone is a man or a woman. The only thing that counts in F1 is talent and the ability to fit within the team to maximize performance. And Laura is the best choice for this role.” ✅🏆 🚀 A PROMISING FUTURE FOR HAAS As Haas strengthens its technical team, it is also preparing for 2026, when new aerodynamic and power unit regulations will come into effect. 🌐🛠️ Komatsu acknowledged that this restructuring is a major challenge but stated that it was necessary to make changes now rather than waiting for 2026. 🌟 “We knew we needed changes, and we preferred to do it now, with stable technical regulations, rather than waiting until 2026. Yes, it will be tough, but we are convinced this is the right path.” 🚛🚀 Can this new approach bring Haas closer to the top 5? 💡👀 The season is about to begin, and all eyes will be on them! 🏎️💪

🚀 HISTORIC; FIRST WOMAN IN F1 💪🏁 Read More »

IMAGES X, F1

🎟️ MIAMI GP 2025: ONE-DAY TICKETS! 🏎️🔥

The Miami Grand Prix continues to evolve, and for the first time in its history, it has launched single-day grandstand tickets, giving fans the opportunity to enjoy Formula 1 in a more affordable and personalized way. 🎟️✨ 🎉 MORE OPTIONS FOR FANS 🏁🏆 The event, set to take place from May 2 to May 4, 2025, will allow fans to choose their preferred day to experience the speed and adrenaline at the Miami International Autodrome. 📅🔥 Single-day tickets will be available in all grandstands across the circuit, but in limited quantities, so they are expected to sell out quickly. This new approach is part of the event’s commitment to offering exclusive experiences and attracting more F1 enthusiasts. 🚀 🌟 A WORLD-CLASS EXPERIENCE 🏆✨ Since making its debut on the Formula 1 calendar, the Miami GP has become a must-see event. With record crowds every year, this Grand Prix combines the best of motorsport, high-end cuisine, luxury entertainment, and unmatched hospitality. 🎶🍾 Plus, the F1 Sprint will be back in 2025, ensuring a weekend full of action: 🔹 Friday: Sprint Qualifying 🏎️ 🔹 Saturday: Sprint & Grand Prix Qualifying 🏁 🔹 Sunday: Race Day! 🚀 Additionally, the F1 Academy and the Porsche Carrera Cup North America will also return, guaranteeing fans a weekend packed with excitement. 🏆🏎️ 🔥 WHERE DO YOU WANT TO SIT? 🏟️🔍 Single-day grandstand tickets offer premium views from different parts of the track: 👉 Start/Finish Grandstand 🎟️: A strategic spot to witness the grid lineup, race start, and checkered flag. 🏁🏆 👉 Beach & Marina Grandstands 🌊: A vibrant atmosphere with close-up track views! 🎶🔥 👉 North Grandstand – Turn 1 🔄: Perfect for intense battles into the first corner. 🏎️💨 👉 Turn 18 Grandstand 🚀: An ideal spot to watch spectacular overtakes on the DRS straight. 🔥📸 💎 THREE-DAY PASS: AN EXCLUSIVE EXPERIENCE 🌟 For those seeking a more immersive experience, the Three-Day Grandstand Pass lets fans enjoy a different seat each day. 🏎️👀 Plus, pass holders will be automatically enrolled as exclusive members of the Miami Grand Prix, unlocking VIP perks, such as: ✅ Special pricing for the 2026 race 💰 ✅ Extended payment plans 📅 ✅ Invitations to exclusive events throughout the year 🎉 ✅ Access to premium zones & priority service on race weekend 🔥 All grandstands offer shaded sections, reserved seating, and full access to the MIA campus, including a view of the F1 ‘Team Village’ paddock, where drivers and teams work all weekend. 🏁🔍 🎙️ “WE LISTENED TO THE FANS” – MIAMI GP ORGANIZERS Tyler Epp, President of the Miami Grand Prix, emphasized that this decision was made in response to fan requests: 🗣️ “We’ve heard the fans’ feedback and understood their desire for one-day tickets. With this, we’re offering more options so that everyone can experience the race in their own way. We’re excited to welcome more attendees and continue making Formula 1 accessible to new motorsport fans.” 🎟️🔥 📢 DON’T MISS OUT! 🎟️ Tickets are on sale now, and with the high demand for the Miami GP, it’s only a matter of time before they sell out. Don’t miss your chance to be part of history and experience one of the most spectacular events in the motorsport world. 🚀🔥🏆 📍 Which day will you choose to experience the thrill of the 2025 Miami GP? 🏁😎

🎟️ MIAMI GP 2025: ONE-DAY TICKETS! 🏎️🔥 Read More »

IMAGES X, @ScuderiaFerrari

HAMILTON UNVEILS NEW LOOK WITH FERRARI 🔥🏎️

Lewis Hamilton has given his fans a sneak peek at his new visual identity with Ferrari, revealing a spectacular helmetthat pays tribute to the iconic colors of the Italian team. 🎨🏆 The seven-time world champion has been in Maranello as part of his pre-season preparations, and amidst intense workdays, he shared an image of his new red and yellow helmet, leaving behind the 2024 Mercedes design, which featured yellow, purple, and black tones. 🟡🟣⚫ The unveiling of this special helmet comes after both Hamilton and Ferrari posted a photo on Tuesday night, showing the British driver wearing the legendary red race suit of the Scuderia for the first time. 👀🔴 But the excitement didn’t stop there. Wednesday marked a historic day, as Hamilton completed his first run at Fiorano in a Ferrari F1 car, while fans eagerly awaited to see him in action. 🏁🔥 This event is part of Ferrari’s “immersion program”, which has included meetings with team leaders, introductions to employees, and visits to the factory facilities. With each step, the British driver is getting more involved in the team’s dynamics, generating huge anticipation among fans and within the paddock. 🏎️💨 The 2025 season promises to be electrifying with Hamilton behind the wheel of a Ferrari. The big question on everyone’s mind is: Can the British star claim his eighth world title with the legendary Italian team? 🤔🏆

HAMILTON UNVEILS NEW LOOK WITH FERRARI 🔥🏎️ Read More »

IMAGES X, @Jessecarrasqued

CARRASQUEDO READY FOR THE CHALLENGE AT YAS MARINA

🔥🇲🇽 Jesse Carrasquedo is gearing up for the second round of the Formula Regional Middle East Championship, set to take place this week at the iconic Yas Marina Circuit, specifically on the challenging Grand Prix Corkscrew layout. The Escudería Telmex Telcel driver, behind the wheel of the #33 Pinnacle Motorsport car, earned 22 points in the first round, placing himself in the top-10 of the championship after three intense heats. On that occasion, he secured two eleventh-place finishes and a spectacular third-place podium, boosting his confidence heading into this new challenge. 🏎️💨 A NEW CHALLENGE AT YAS MARINA Now, Carrasquedo will take on the Grand Prix Corkscrew layout, a variant that merges the South Circuit with part of the North Circuit, featuring 21 demanding corners across its 4.73-kilometer length. This design will not only test the drivers’ skills but also deliver top-tier racing action. 🌟 One of the standout sections of this layout is a tight turn that runs beneath the Yas W Hotel, along with the iconic Formula 1 main straight, where speed and precision will make all the difference. 📅 RACE WEEK SCHEDULE 🔹 Tuesday – Official Practice 🔹 Wednesday – Qualifying & Race 1 🔹 Thursday – Two remaining heats 🏆🔥 CARRASQUEDO, CONFIDENT AND MOTIVATED 💬 “I’m excited and ready for this second round at Yas Marina. Even though the layout changes a bit, we are prepared to deliver a great performance. We come in with good momentum after Round 1, so we want to keep that going. Our goal is clear: not just to fight for the podium but for the victory. To achieve that, we know we have to work hard and focus 100% on every detail,” said the young Mexican driver. 🔜 With high expectations and a strong team behind him, Jesse Carrasquedo is ready to keep making his mark in the Formula Regional Middle East Championship. Let the action begin at Yas Marina! 🏁🔥

CARRASQUEDO READY FOR THE CHALLENGE AT YAS MARINA Read More »

IMAGES X, @escuderiatelmex

ESCUDERÍA TELMEX DRIVERS SHINE AT THE ROAR BEFORE DAYTONA ✨🏁

A high-intensity weekend unfolded at the Roar Before in Daytona, where Escudería Telmex Telcel drivers—Sebastián Álvarez, Pietro Fittipaldi, and Tatiana Calderón—faced a series of demanding tests as part of their preparation for the iconic 24 Hours of Daytona ⚡️. SESSION AFTER SESSION, DRIVERS FINE-TUNE THEIR MACHINES ⚙️🏆 From Friday to Sunday, teams completed a high number of laps on the 5.6-kilometer track, refining the final details for the endurance challenge. A total of seven practice sessions took place—two on Friday, three on Saturday, and two on Sunday—with constant adjustments to optimize the cars’ performance ⛽️🚀. The #8 Tower Motorsports car, driven by John Farano, Sebastián Álvarez, Sébastien Bourdais, and Job Van Uitert, recorded its best lap at 1:30.899 minutes. In the LMP2 category, it ranked twelfth, eighth, fifth, eleventh, and fourthin different stints, completing nearly 200 laps 🏎️. “We put in a lot of hard work throughout the weekend. We logged many laps and were competitive. I feel comfortable with the car and optimistic for the race,” said Álvarez 🇨🇴. FITTIPALDI STAYS IN THE TOP-10 💨🏁 Meanwhile, Pietro Fittipaldi, behind the wheel of the #73 Pratt Miller Motorsports car, teamed up with James Roe, Callum Ilott, and Chris Cumming, achieving his best lap at 1:39.160 minutes. He stood out in the third session, where he broke into the top-10, and like his teammate, completed over 200 laps 💧. “We put in a great effort and worked well as a team. Now it’s time to analyze the data and plan the final strategy,” said the Brazilian driver 🇧🇷. TATIANA CALDERÓN ADAPTS TO CHANGING CONDITIONS ⛈️🏳️ Colombian driver Tatiana Calderón, racing in the #66 Gradient Racing car alongside Joey Hand, Till Bechtolsheimer, and Harry Tincknell, faced challenging weather conditions and set her best lap at 1:48.801 minutesduring Saturday’s session. In the fifth session, they completed 53 laps, making it the most productive run for her team🔄. “Weather conditions in Daytona can be unpredictable, but we worked hard and adapted quickly. I’m satisfied and confident that we’ll achieve a great result,” said the Claro-backed driver 🇨🇴. ALL SET FOR THE BIG CHALLENGE: THE 24 HOURS OF DAYTONA 🔥🏎️ With the Roar Before providing a crucial opportunity to evaluate and refine car performance, the Escudería Telmex Telcel drivers are now ready for the ultimate endurance test, set to take place from January 23 to 25. With their sights set on a strong result, the action in Daytona is about to begin ⚡️🚀.

ESCUDERÍA TELMEX DRIVERS SHINE AT THE ROAR BEFORE DAYTONA ✨🏁 Read More »

IMAGES WEB, volkswagen.es

MORE GREEN ENERGY: VOLKSWAGEN BETS ON 26 PARKS ⚡🌿

🚀 Volkswagen reaffirms its commitment to sustainability by driving the expansion of renewable energy in Europe. The company is currently involved in 26 green energy projects across nine countries, making a positive impact on the decarbonization of the automotive sector. Since 2021, these projects have generated 3 terawatt-hours (TWh) of electricity, equivalent to the annual demand of nearly 800,000 households. Beyond electrifying its vehicle lineup, Volkswagen is committed to a sustainable future, supporting the development of solar and wind farms that feed the European power grid with clean energy. This initiative is key to reducing the carbon footprint and making ID. models even more efficient. 🔄 INNOVATION AND ONGOING COMMITMENT Andreas Walingen, Volkswagen’s CSO, emphasized: “Each year, we strengthen our commitment to renewable energy so that our customers can charge their vehicles with clean power and reduce their environmental impact.” Through this strategy, the brand proves that sustainability is not just about manufacturing electric vehicles, but also ensuring that their usage is carbon neutral. Volkswagen has funded major initiatives, such as a solar farm in Vila Real, Portugal, generating 60 GWh annually, and a wind farm in Djupdal, Sweden, where it holds a 70% stake and produces 1,000 GWh of electricity per year. 🌍 REAL IMPACT ON ELECTRIC MOBILITY In 2024, these projects have generated 1.1 TWh of renewable energy, enough to power 300,000 households or meet the total energy demand of the current ID. vehicle fleet in Europe. However, 40% of the electricity used for charging still comes from non-renewable sources, a challenge that Volkswagen aims to solve in the next 10 years. Volkswagen’s lifecycle studies reveal that an ID.4 Pro, when charged with green energy, produces up to 50% fewer CO2 emissions compared to a diesel model. Additionally, its carbon footprint is significantly reduced after 66,000 km of driving. 💪 MULTIPLE OPTIONS TO CHARGE WITH CLEAN ENERGY Volkswagen also makes renewable energy more accessible to its customers through a charging network with 750,000 charging points across Europe, including the IONITY network, which features 4,000 HPC fast-charging stations powered by green electricity. In 2024, Volkswagen Naturstrom Flex, operated by Elli, introduces a dynamic pricing model based on electricity market rates. This option allows customers to reduce charging costs by up to 40%, especially when combined with the Elli Charger smart charging system. 🏰 A STEP FORWARD IN DECARBONIZATION Volkswagen is not only leading the electric transition but also driving a sustainable ecosystem, integrating renewable energy, green charging infrastructure, and the expansion of zero-emission mobility. With 26 energy projects in Europe, the brand demonstrates its commitment to the environment and reinforces its position as a pioneer in automotive electrification and sustainability.

MORE GREEN ENERGY: VOLKSWAGEN BETS ON 26 PARKS ⚡🌿 Read More »

IMAGES X, @Jessecarrasqued

CARRASQUEDO LANDS A PODIUM ON HIS DEBUT! 🏆🇲🇽

🔥 Jesse Carrasquedo made a strong impression in his first participation in the Formula Regional Middle East Championship, scoring his first points and securing a spectacular podium finish in the third heat. The Mexican driver, backed by Escudería Telmex Telcel, showcased his talent at the Yas Marina Circuit, facing an intense weekend of competition. From the moment he hit the track, Carrasquedo displayed great pace in qualifying, securing a second-row start for two of the three races of the event. Although the first heats were challenging, the Pinnacle Motorsport driver of car #33never backed down, finishing with a brilliant third place in the final race. FIRST RACES, FIRST POINTS 🏁🔥 The young Mexican driver had to quickly adapt to the car and the team, managing to post competitive lap times in qualifying, with 1:49.862 and 1:49.493 in two sessions. This allowed him to start from fourth place in heats one and three, aiming to fight for the top spots. 🏎️ Heat 1: Jesse started from P4, but a difficult start caused him to lose positions. Despite an intense battle on track, he crossed the finish line in P11, earning his first 2 points in the championship. 🏎️ Heat 2: In this second race, the Mexican started from P11 and maintained a solid pace over 17 laps of the 5.282 km circuit. In the end, he repeated P11, adding 2 more points to his tally. Although the first heats were a trial by fire, Carrasquedo remained focused on improving for the final challenge of the weekend. THIRD PLACE AND A PODIUM FOR MEXICO! 🇲🇽🥉 With a winning mindset, Jesse Carrasquedo went all-in for the third heat, once again starting from P4. His aggressive yet strategic driving kept him in the fight, executing brilliant moves until securing third place in the 16-lap race. 🔥 “It was a tough weekend, but we learned a lot. I’m happy with this podium and motivated for what’s ahead,” said the driver after the celebration. Thanks to this result, Jesse added 18 more points, closing the weekend with 22 championship points, a fantastic start to his debut season in the series. THE NEXT BATTLE: BACK AT YAS MARINA ⏳🏎️ The journey is just beginning for Carrasquedo, who will be back in action next week at the same Yas Marina Circuitfor the second round of the championship. 🏁 “I know we can improve and fight for more. This first weekend was about adapting, but we’ll go all-in for the next round,” assured the Mexican driver. With a promising start and a podium on his debut, Jesse Carrasquedo proves he is ready to be a contender in the Formula Regional Middle East Championship. Mexican motorsport continues to shine on the international stage!🌍🏆

CARRASQUEDO LANDS A PODIUM ON HIS DEBUT! 🏆🇲🇽 Read More »

POLARIS CELEBRA UNA DÉCADA DE ÉXITO EN MÉXICO

POLARIS CELEBRATES A DECADE OF SUCCESS IN MEXICO

🌟 A STORY OF GROWTH AND LEADERSHIP 🌟 Since its arrival in 2014, Polaris has transformed the off-road vehicle market in Mexico, establishing itself as an undisputed benchmark ✨. Over these 10 years, the brand has experienced exponential growth, going from 1,400 units sold annually in its early days to an impressive record of 6,722 units in 2024 🎉. This achievement not only strengthens its position in the industry but also reaffirms the strong bond it has built with off-road enthusiasts 🏃‍♂️🛼. 🔧 APODACA: THE HEART OF POLARIS IN THE WORLD 🔧 Mexico is not only a key market for Polaris but also a strategic production hub 🛠️. The Apodaca plant in Nuevo León is responsible for manufacturing all RZR units sold worldwide, showcasing the brand’s trust and commitment to the country 🇲🇽. This world-class facility has driven innovation and quality in Polaris models, allowing the company to expand its influence beyond borders 🌎. 👀 NEW STORES, GREATER PRESENCE IN THE COUNTRY 👀 2024 marked a historic expansion with the opening of four new dealerships in strategic locations 🛍️: 🔹 Cumbres, Monterrey: Second dealership in Nuevo León, meeting the growing demand in northern Mexico. 🔹 Veracruz: An ideal market for off-road enthusiasts, with diverse terrains and an active community. 🔹 State of Mexico (Valle Dorado, Tlalnepantla): Addressing the rising demand in the metropolitan area. 🔹 Mexico City South: A new dealership offering premium services, test drives, and specialized consulting. Each dealership is designed to offer a comprehensive experience, featuring maintenance workshops, accessory showrooms, and top-tier after-sales service 🛠️. 🚀 INNOVATION AND COMMITMENT TO THE FUTURE 🚀 Beyond sales and expansion, Polaris continues to bet on innovation and building a loyal customer community 🤝. The brand organizes exclusive events, training sessions, and test drives that reinforce the off-road culture in Mexico🏆. “Our goal is to bring Polaris’ technology and quality to more regions in Mexico. We are committed to our customers and will continue pushing the limits of off-road driving,” said Jair Pantoja, Sales Director for Mexico and Latin America💪. 🌟 A DECADE OF POLARIS: LOOKING TOWARD THE FUTURE 🌟 The 10th anniversary of Polaris in Mexico marks a key milestone in its journey. With plans to continue expanding and strengthening its dealer network, the brand is gearing up for a 2025 full of challenges and achievements 🚜. “We thank our community, dealers, and partners for being part of this journey. We will continue innovating and bringing the thrill of off-road driving to every corner of Mexico,” Pantoja concluded 🏆. 🎉 Polaris moves forward, with its sights set on new horizons and a firm commitment to leading the way in the off-road world 🛣️🌍.

POLARIS CELEBRATES A DECADE OF SUCCESS IN MEXICO Read More »

IMAGES WEB, HONDA.COM

HONDA EXCEEDS EXPECTATIONS AND OUTPERFORMS THE INDUSTRY 📈

Honda de México closed 2024 with an impressive 12% growth, surpassing the average of the automotive market. In December, the Japanese brand sold 3,918 units, reaching an annual total of 42,336 vehicles sold. 🚗💨 SUVs DOMINATE: CR-V REMAINS THE QUEEN 👑 The passenger SUV segment continues to be the strongest for the brand, accumulating 28,479 units sold, representing 67.3% of total sales. Within this category, the unmatched Honda CR-V reaffirmed its leadership with 11,988 units sold throughout the year, solidifying itself as one of the most popular compact SUVs in Mexico. In December, this iconic SUV recorded 1,242 units sold, proving its strong consumer preference. 🚙💥 HONDA HR-V: MADE IN MEXICO AND ON THE RISE 📊 Manufactured at the Celaya plant, the Honda HR-V also had an outstanding performance with 9,366 units sold in 2024, marking a 3.3% growth. In December alone, the SUV registered 923 units sold, reaffirming its importance in the brand’s portfolio. 🌎🏭 BR-V AND PILOT DRIVE THE FAMILY SEGMENT 👨‍👩‍👧‍👦🚗 The Honda BR-V, designed for seven passengers, performed strongly following the launch of its new generation. In December, it sold 485 units, reaching an annual total of 5,381 units, a spectacular 39.9% growth. Meanwhile, the sophisticated Honda Pilot recorded 150 units sold in December, closing the year with 1,744 units, doubling its performance with a 103% increase compared to 2023. 🔥💎 HONDA ODYSSEY: THE MINIVAN THAT KEEPS WINNING 🏆🚐 With a focus on luxury and technology, the Honda Odyssey achieved 140 units sold in December, reaching a total of 1,682 units in 2024. The minivan maintains its exclusivity by offering only high-end versions such as Touring and Black Edition, equipped with the award-winning CabinWatchTM, CabinTalkTM technologies and the advanced Honda Sensing® driver-assist system. 🏁✨ HONDA CITY, CIVIC, AND ACCORD: SEDANS STILL IN THE GAME 🚘🔥 In the sedan segment, the Honda City posted strong growth with 8,057 units sold, a 31.6% increase compared to the previous year. In December alone, it recorded 497 units sold. The legendary Honda Civic, now available in hybrid versions, closed 2024 with 3,170 units sold, after selling 398 units in December. Lastly, the elegant Honda Accord recorded 948 units sold in the year, with 83 units sold in December. 🚀🔋 HONDA LOOKS AHEAD TO 2025 WITH A STRONGER LINEUP 🚀📅 2024 has been a year of great achievements for Honda, consolidating itself as one of the most popular brands in the country. Backed by its quality, technology, and innovation, the Japanese brand is looking ahead to 2025, full of challenges and new opportunities in the automotive market. 🔝💪

HONDA EXCEEDS EXPECTATIONS AND OUTPERFORMS THE INDUSTRY 📈 Read More »

IMAGES WEB, HONDA RACING

🏎️🔥 HONDA RACING TO STRENGTHEN FOR IMSA DOMINATION 🔥🏎️

🛠️ NEW PARTNERSHIP BETWEEN HRC US AND PHILLIPS 66 LUBRICANTS 🛠️ Honda Racing Corporation USA (HRC US) has taken a major step in its performance and technological development strategy by partnering with Phillips 66 Lubricants. This collaboration will optimize the high-performance lubricants used in the powerful Acura ARX-06, one of the most formidable cars in the IMSA WeatherTech SportsCar Championship. 🚗💨 ⚙️ CUTTING-EDGE TECHNOLOGY IN EVERY RACE ⚙️ The partnership between HRC US and Phillips 66 is not just a sponsorship deal; it will also serve as a moving laboratory. Through IMSA participation, engineers from both companies will be able to analyze and refine oil blends for both race cars and street vehicles. 🏁🔬 The Acura Meyer Shank Racing (MSR) team, responsible for operating the Acura ARX-06, will integrate this alliance into its structure. While car #93 will be the primary ambassador for Phillips 66 Lubricants, both GTP prototypes will use the newly developed oils. 🔥🏆 🚀 HRC US EXPANDS ITS REACH IN MOTORSPORT 🚀 With this agreement, HRC US not only reinforces its commitment to innovation in hybrid-electric racing but also broadens its commercial outlook by developing new strategic partnerships. Key objectives include strengthening sponsorship and B2B activities while promoting exclusive brand accessories and merchandise. 🏎️💼 🎙️ KEY STATEMENTS ABOUT THIS PARTNERSHIP 🎙️ 🔹 David Salters, President of HRC US: “We are excited to partner with Phillips 66 Lubricants, a world-leading company. This alliance not only helps us enhance the performance of the Acura ARX-06 but also allows us to boost our technological and commercial capabilities in this new era of electrified racing.” 🔹 Andy Giffhorn, Vice President of Phillips 66 Lubricants: “It is an honor to collaborate with such a prestigious partner as HRC US. We are not only supplying high-quality lubricants but also taking innovation to the next level to maximize the performance of racing vehicles.” 🏁⚡ 📆 A PROMISING FUTURE IN IMSA 📆 With this strategic alliance, HRC US and Phillips 66 Lubricants aim to establish themselves at the top of endurance racing. The 2024 IMSA season promises to be an intense challenge, but with cutting-edge technology and strong partnerships, Acura MSR is ready to fight for victory. 🏆🚀

🏎️🔥 HONDA RACING TO STRENGTHEN FOR IMSA DOMINATION 🔥🏎️ Read More »