SPECIALS

EXTREME TESTING AND IMPECCABLE PREPARATION New year, new challenges! 🌟 With the launch of the Nissan Kicks 2025, the Japanese brand proves that innovation knows no limits. From frosty mornings to testing under the most extreme conditions, the development of this SUV is a story of creativity, precision, and an unwavering commitment to quality. A JOURNEY THAT BEGAN YEARS AGO 🚀🌍 The process started long before the first Kicks rolled off the assembly line in Aguascalientes, Mexico. Research and Development teams, alongside Customer Satisfaction experts, collaborated from Japan to North America to ensure every detail was flawless. In 2022, engineers transformed a European Nissan Juke into a rolling laboratory, outfitting it with early prototypes of the Kicks’ chassis, seats, and electronics. This ingenious step condensed years of testing into a single, accelerated phase. 🛠️🔧 CANADA: THE WINTER TESTING GROUNDS 🥶🌨️ In late 2023, Canada became the epicenter of testing with the “Project North” initiative. Here, the team braved extreme cold to evaluate the Kicks 2025’s intelligent all-wheel drive system. 💨🚘 Sub-zero temperatures provided the perfect setting to test the HVAC (heating, ventilation, and air conditioning) system. During these tests, team members faced the winter rigor with minimal clothing and no coffee, analyzing how the vehicle warmed 10 key parts of the human body. ❄️🔥 DETAILS THAT MAKE THE DIFFERENCE 📋🔍 Meticulous documentation was key at every stage. From small observations, like hot air escaping from a turned-off defroster, to adjustments in comfort systems, everything was reviewed and resolved at record speed. “Our job is to detect and correct issues before the customer notices them,” said Alex Bouckley, head of testing in Quebec. Every detail, from the wireless charger’s performance to the menu design on the screen, underwent thorough scrutiny. 📑✅ A ONE-OF-A-KIND EXPERIENCE 🌟🏆 With objective data collected every 10 seconds and direct comparisons with competitors’ vehicles, the Nissan Kicks 2025 promises to exceed consumer expectations. “We’re building a vehicle that redefines comfort and safety in extreme climates,” said Stephen Soley, Marketing Manager for Nissan America. THE FUTURE IS HERE 🚗💨 The result of these extreme tests is an SUV that not only offers reliability and comfort but also raises industry standards. For Nissan, every sunrise, no matter how frosty, is an opportunity to keep innovating. 🌅❄️ The Nissan Kicks 2025 stands as a testament to advanced engineering and reflects the passion of those working behind the scenes to ensure every journey is unforgettable. 🚙✨

Scalextric, now known as SCX, has made a grand return to Mexico, bringing the thrill of toy car tracks 🚦 to an entirely new level. This childhood classic has transformed into a global phenomenon that unites generations, becoming an increasingly popular hobby for adults. SCX REVOLUTIONIZES ADULT HOBBIES 🚗✨ Since its creation in 1963, SCX has been much more than a toy—it’s an experience packed with adrenaline and precision design. Its ability to capture the imagination of thousands has solidified the brand as an icon in the world of modeling. SCX doesn’t just produce cars; it offers the possibility to build and customize unique tracks 🌟, fostering creativity and creating a global community of enthusiasts. With its return to Mexico, the brand aims to connect with a booming market that combines childhood nostalgia with adult competition. CLUBS AND EVENTS: THE COMMUNITY GROWS 🌍🤝 The resurgence of this hobby is no coincidence. Currently, more than 8,000 members of the SCX Club worldwide participate in tournaments, workshops, and competitions. SCX Mexico is already preparing a local chapter where track enthusiasts can compete, learn, and share their passion. Among the highlighted initiatives, the club offers its members an exclusive car each month and organizes activities to celebrate SCX’s 60th anniversary, including the special edition of the SEAT Panda Raid 🏁🎉. TECHNOLOGY AND TRADITION: A WINNING MIX ⚡🔧 SCX’s return to Mexico includes a refreshed product line that promises to surprise fans: 🚀 Faster cars with greater detail. 🛠️ More intuitive, easy-to-assemble tracks. 📱 Innovative technological accessories that blend the classic experience with the digital world. A VISION FOR MEXICO 🇲🇽🔥 Juan Antonio Contreras, sales director for Mexico and Latin America, shared his excitement about this return: “Mexico has a rich tradition in motorsports and modeling. We’re thrilled to offer experiences that revive the passion for racing and attract new generations.” With local and national events on the horizon, SCX reaffirms its commitment to creating spaces where speed and nostalgia meet. MINIATURE ICONS: SCX FAVORITES 🏆✨ Among the most popular models available in Mexico are: McLaren F1 🧡 Ferrari F2004 F1 🔴 Audi grandsphere concept 🌌 Cupra León Competición 💪 Cupra e-Racer ⚡ A HOBBY THAT UNITES GENERATIONS 🌟👨‍👩‍👧‍👦 SCX’s 60th anniversary promises to be an unforgettable milestone for Mexican fans. With its triumphant return, toy car tracks prove they’re not just for kids but also for those seeking to reconnect with the thrill and creativity of miniature speed.