The partnership with GGTech México marks its first venture into the world of esports
The renowned electric vehicle brand, BYD, has taken a groundbreaking step by partnering with GGTech Entertainmentto drive the development of projects within the gaming, esports, and immersive entertainment ecosystem. Through this alliance, BYD aims to merge its cutting-edge technology with GGTech’s expertise in the gaming industry to create strategies that promote innovation and sustainability.
A DEAL THAT WILL TRANSFORM GAMING 🚀🎮
This partnership will be present at two of the most important esports events in the region: Telcel UNIVERSITY Esportsand the Telcel GAMERGY México Tour, the largest gaming festival in Latin America. As part of this collaboration, exclusive content will be developed to highlight the values of both companies and expand the digital entertainment industry.
One of the most innovative initiatives will be the creation of BYD immersive maps within titles like Fortnite, Minecraft, and Roblox 🌍🕹️, allowing new generations to interact with the brand in digital environments. Additionally, at GGTech México events, attendees will be able to experience the BYD test drive zone, a unique opportunity to see and drive the brand’s latest models.
BYD: INNOVATION AND COMMITMENT TO SUSTAINABILITY 🌱⚡
Since its founding in 1995, BYD has established itself as a high-tech company, with over 28 years of experience in industries such as electronics, electromobility, renewable energy, and rail transportation. Today, it operates more than 30 industrial parks across six continents, focusing on the development of sustainable energy solutions.
📢 Ray Zou, CEO of BYD México, emphasized the importance of this alliance:
“We are excited to partner with GGTech and be part of the Telcel GAMERGY México Tour, the biggest gaming festival in Latin America. This collaboration reaffirms our commitment to technological innovation and to supporting events that promote digital culture in the region. Additionally, we are thrilled to be part of Fortnite, Minecraft, and Roblox, platforms that are revolutionizing global entertainment. We want to offer attendees unique experiences by integrating our cutting-edge technology and sustainable solutions with the dynamic gaming universe.”
Meanwhile, Juan Diego García Squetino, CEO of GGTech América, expressed his enthusiasm:
“Having BYD as a partner in entering the gaming and esports market is a great honor and a major responsibility. This collaboration will strengthen the connection between sustainable mobility and immersive entertainment, opening new opportunities for both industries.”
GAMING AND SUSTAINABLE MOBILITY: A NEW ERA 🚘🔋
The growth of the renewable energy sector in Mexico is transforming how companies engage with the entertainment market. With government policies aiming for 50% of the country’s energy supply to come from clean sources by 2050, brands are exploring new ways to merge technology and sustainability with digital entertainment.
Thanks to this partnership, GGTech will be able to develop new competition formats, including the possibility of playing video games inside BYD cars, an experience set to redefine the intersection of gaming and mobility.
🚀 With this alliance, BYD and GGTech are not only driving the gaming industry forward but also marking the beginning of a new era where technology, entertainment, and sustainability advance together into the future.
