Pirelli has taken a major step in Mexico with the opening of its first Ride Passion store, an innovative concept exclusively dedicated to motorcycle tires. This retail outlet combines technology, performance, and style to meet the needs of Premium motorcycle enthusiasts. A UNIQUE EXPERIENCE FOR MOTORCYCLISTS The Ride Passion store offers a distinctive experience, with décor that reflects Pirelli’s brand identity and exclusive, high-quality services. The products available include the Diablo, Scorpion, and Angel lines, all focused on the Premium segment, while also catering to other types of motorcycles. Located at Hacienda de Torrecillas 3, Hacienda de Echegaray, Estado de México, this store is designed to serve motorcycles of all displacements and applications. In addition to tire sales, it provides services such as mounting, alignment, balancing, and quick mechanical services, including oil changes and brake adjustments. THE RIDE PASSION CONCEPT The development of this exclusive concept was achieved with the collaboration of Gonzalo Cuevas, who adapted the idea for the Mexican market, inspired by successful examples from Italy and Spain. This model aims to offer not only high-quality products but also a comprehensive user experience. “The store features an open design where customers can observe the work on their motorcycles, ask questions, and learn about their tires while enjoying a coffee. We believe this concept will make motorcyclists feel comfortable and confident to return and recommend the place,” says Oscar Sevilla, head of the two-wheel division at Pirelli Mexico. VALUES THAT DEFINE THE BRAND The Ride Passion project embodies Pirelli’s values: Technology, sportiness, and innovation. Every detail of the space is designed to reflect the brand’s commitment to excellence, offering motorcyclists a place not only to maintain their investment but also to share their passion for motorcycling. “This is an innovative concept for those who seek the best for their bikes. We hope this initiative fosters a sense of community among motorcycling enthusiasts,” Sevilla added. A PROMISING FUTURE The Ride Passion store in Mexico is the first of several that Pirelli plans to open in the country. This ambitious project aims to position the brand as a leader in the motorcycle tire market, offering not only high-quality products but also an unparalleled experience for its customers. With this opening, Pirelli reaffirms its commitment to innovation and design, providing Mexican motorcyclists with a space where passion for bikes and performance converge.
