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IMAGEN X, @SChecoPerez

CHECO AMONG SUPERHEROES 🦸‍♂️🏁

SERGIO “CHECO” PÉREZ is enjoying a dose of superhero fantasy after stepping away from circuits and single-seaters. Following his break from Formula 1, the Mexican driver visited Disney California Adventure Park, where he was welcomed as a new recruit by Black Panther and the fearsome Dora Milaje. Yes, the same Checo who’s used to going over 300 km/h now faced training Wakanda-style 🐾✨ CHECO MEETS LIGHTNING MCQUEEN 🚗⚡ But the magic didn’t stop there. The Guadalajara native also stopped by Cars Land, where he ran into an old friend from the animated racing world: Lightning McQueen, the iconic number 95. Between laughs and photos, Checo Pérez proved that speed can also be celebrated in cartoon worlds, cruising around Radiator Springs and showing that true racers are never too old to play 🏁🎢 A WELL-DESERVED BREAK 🌴 Far from the roar of engines and race strategies, the Mexican star appeared relaxed, smiling, and surrounded by fans who recognized him—even under Mickey ears. His visit wasn’t just a break; it was a heartfelt gesture of closeness to younger audiences, who see him as more than a driver: they see him as a Mexican hero who inspires both on and off the track 🇲🇽💥 BEYOND FORMULA 1 🏎️🌍 Appearances like this show how much Checo Pérez has grown as a global figure. His charisma transcends borders and racing categories. While fans eagerly await his return to the track, the driver proves he can lead in other arenas—even in one as magical as the Disney universe ✨ Because even if he’s away from the podiums for now, Checo is still a main character… now also in the multiverse of fun.

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IMAGEN, @PrimeSportsRT

PRIME SPORTS RACING TEAM DRIVERS, AMBASSADORS IN PANAMA

NASCAR MÉXICO SERIES will cross borders for the first time with a points-scoring race in Central America—and it’s doing it in style: with an official round 🏁 set for September 13 and 14 at the brand-new and state-of-the-art Autódromo Panamá, a venue that will host the two main championship divisions: NASCAR México and Challenge Series 🏎️🔥 In a packed press conference held today, Tuesday, April 8, at Hotel Megalópolis in Panama City, the details of the event were unveiled. This race not only marks a historic moment for Panamanian motorsports, but also confirms the expansion of Mexico’s top racing series into new territories. Key authorities attended the conference, including Gloria de León (Tourism Representative), Karla Duque (Cultural Affairs), Miguel Ordóñez (Director of Pandeportes), and Norberto Navarro (Autodrome Owner). Also present were key figures from the series, such as Jimmy Morales (General Director of NASCAR México Series), Humberto García (Operations Director), and Jaime Velázquez (Director of promoter OPEMSA). “This is not just an international step; it’s a regional leap for Spanish-speaking motorsport. 🇵🇦Panama won’t just host a race—it will become part of history,” said Jimmy Morales, visibly thrilled by the internationalization of the series he’s directed for over three decades. “We’re committed to bringing the excitement and competitiveness that defines NASCAR México Series to new audiences. This country has the infrastructure, the passion, and the local talent to become a new motorsport epicenter.” AMBASSADORS ON TRACK 🏁: PRIME SPORTS RACING TEAM One of the standout teams in this Panamanian adventure will be the Prime Sports Racing Team, a squad with a solid trajectory in the series and elite representatives. During the official announcement, the team was present with its top drivers: Xavi Razo, current regular season champion and playoff runner-up, who will drive the #7 car, and the legendary Germán Quiroga, three-time national champion and iconic figure of the series, who will race the #69. “Representing Mexico in this historic race is a responsibility I carry with pride,” said Xavi Razo. “We understand what it means to bring this championship to a new country, a new fanbase—and we’re going all in. The track is technical, fast, and demanding, so the challenge is guaranteed. We’re going to put the name of Prime Sports Racing Team at the top 🇲🇽💪.” Meanwhile, Germán Quiroga, with experience in NASCAR México, NASCAR Truck Series in the U.S., and a career that places him among the continent’s greats, added: “When I started out, I never imagined racing in Panama—much less in a points-scoring event. Moves like this prove that Latin American motorsport is growing without brakes. I’m excited, motivated, and fully focused on competing at the highest level, putting on a great show, and showing why this sport moves the masses.” REGINA AND ROBELO ALSO JOINED THE LAUNCH 💫 Alongside the Prime Sports Racing Team drivers, standout competitors like Regina Sirvent, currently the only woman racing in the NASCAR México Series, and veteran Rubén Robelo, a multiple-time winner and one of the series’ most respected drivers, were also present. Sirvent highlighted the importance of opening new venues to inspire both women and men to race, while Robelo pointed out that the competition in Panama will be one of the most challenging on the calendar. THE VENUE: AUTÓDROMO PANAMÁ 🏟️🔥 The venue for this international milestone is the Autódromo Panamá, a world-class complex with a 2.5-kilometer circuit, straightaways allowing speeds over 250 km/h, and a structure equipped with three-level grandstands, VIP boxes, lounges, restaurants, and commercial areas, all designed to welcome thousands of fans in full comfort. The pit building, featuring 21 garages, private suites, and team service zones, rounds out a venue ready to rise to the occasion. A KEY STEP FOR LATIN AMERICA 🌎 The arrival of NASCAR México Series to Panama isn’t just a geographical expansion. It’s a statement of intent: regional motorsport is ready to scale. The backing of local promoter OPEMSA Panamá Inc. was essential to bring this project to life. Together with the structure of NASCAR, institutional support, and team commitment, this race aims to become the gateway for NASCAR’s definitive expansion into Central and South America. SPEED, TALENT, AND DIVERSITY 🔥 Among the ranks of NASCAR México Series, talents like Daniel Suárez, the first Latin American champion in a national NASCAR USA division, have emerged. Rising stars like Andrés Pérez de Lara, Eloy Sebastián, and Regina Sirvent are all part of the Drive for Diversity program. This move into new territories reflects the series’ commitment to inclusion, talent development, and connecting with broader audiences. WHAT’S NEXT… 🎟️ Ticket sales will be announced soon, but the buzz is already building. With a spectacular venue, elite drivers, and a brand-new fanbase to win over, everything is set for the engines to roar for the first time on Panamanian soil this September 13. 📍 Stay tuned to the official @PrimeSportsRT social media accounts for all updates on access, schedules, and activities. 🏁 Panama has the green flag. The story is about to begin.

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Denny Hamlin repitió victoria en NASCAR Cup

Denny Hamlin repeats his NASCAR Cup victory

Denny Hamlin Wins Back-to-Back, Takes Goodyear 400 Victory at Darlington Toyota #11 driver Denny Hamlin repeated his NOCO 400 victory by claiming the Goodyear 400 at Darlington Raceway, thanks to a decisive pit stop. From Pit Stop to Victory An unexpected result in the NASCAR Cup Series saw Denny Hamlin shock everyone in the final moments of the Goodyear 400. A crucial pit stop under the last yellow flag propelled the #11 car to the lead, securing his second consecutive win. Although William Byron led the race for the first 243 laps, a green-flag pit stop handed Hamlin the top spot. In the final laps, Hamlin battled for the lead with Christopher Bell, Ryan Blaney, and Tyler Reddick, who also took the lead at one point. However, a yellow flag with just four laps to go determined the outcome. Most of the leaders opted to pit, including Hamlin, Byron, and Reddick. Hamlin’s crew delivered a lightning-fast stop, just milliseconds quicker than Byron and Reddick, allowing him to clinch the victory in overtime. Byron finished second, while Christopher Bell secured third, pushing Reddick down to fourth. Hamlin Climbs to Second in the Standings With this back-to-back NASCAR victory—something Hamlin hadn’t achieved since 2012—the Toyota #11 driver moved up to second place in the championship standings with 266 points, trailing only Byron, who leads with 315. Bell sits just three points behind Hamlin in third place. They did it again. pic.twitter.com/TaAt9IG9Dz — NASCAR (@NASCAR) April 6, 2025 Cover photo: X (@NASCAR)

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Verstappen se reencuentra con la victoria y superó a los McLaren

Verstappen rejoins the victory and overtakes the McLarens

In a head-to-head battle on the track between Max Verstappen and Lando Norris, the Red Bull driver secured his first victory of the 2025 season, beating both McLaren cars, which finished second and third. Absolute intensity unfolded at the Japanese Grand Prix (GP), where the four-time world champion, Max Verstappen, delivered a flawless race over 53 laps to clinch his first win of the season. He outpaced Lando Norris and Oscar Piastri, who crossed the line in second and third place, respectively. Verstappen enters the title fight After a dominant start by the two McLaren drivers in the first two races of the 2025 Formula 1 (F1) season, the Dutchman from Red Bull has officially joined the fight for the Drivers’ Championship. With this win, Verstappen now has 61 points, just one behind Lando Norris, and has overtaken Oscar Piastri, who sits at 49 points. Just ONE POINT separates Lando and Max at the top of the championship 🤏 1️⃣ Norris: 62 points 2️⃣ Verstappen: 61 points 3️⃣ Piastri: 49 points#F1 #JapaneseGP pic.twitter.com/eFj3UszKKC — Formula 1 (@F1) April 6, 2025 This fierce showdown between Verstappen and Norris lit up the Suzuka Circuit, especially during a pivotal pit stop when both drivers exited the pit lane simultaneously. In a dramatic wheel-to-wheel clash, Norris was pushed onto the grass by a strong defensive move from the Red Bull—an incident that ultimately determined the top two positions of the race. The rest of the grid at Suzuka Following the podium finishers, Charles Leclerc came in fourth, with the Mercedes drivers securing fifth and sixth, as George Russell finished ahead of Kimi Antonelli. Lewis Hamilton claimed seventh place, while Isack Hadjar had an impressive race to take eighth. Alex Albon and Ollie Bearman rounded out the Top 10 at Suzuka. Fernando Alonso just missed out on points, finishing 11th. Yuki Tsunoda took 12th, showing better form than Liam Lawson, but still falling short of Red Bull’s expectations. Pierre Gasly ended in 13th, Carlos Sainz came 14th, and Jack Doohan finished 15th. In the final positions of the race, Nico Hülkenberg came 16th, Lawson finished 17th, and Esteban Ocon took 18th. Gabriel Bortoleto and Lance Stroll occupied the last two spots, with Stroll’s Aston Martin delivering the worst performance of the weekend in Japan. Cover photo: X (@F1)

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IMAGEN X, @HondaMexico

HONDA DOMINATES 2025 AUTOMOTIVE AWARDS 🏆

ACCORD AND BR-V, BENCHMARKS IN QUALITY AND DESIGN Honda’s prestige was once again confirmed with a powerful double recognition from AUTOMÓVIL Panamericano magazine, one of the most important publications in the automotive sector in Mexico and Latin America. In the latest edition of its annual awards “Los Mejores Automóviles 2025”, two of the most representative models of the Japanese brand were honored for their performance, features, and overall offering against the competition. 🚘✨ The 2025 Honda Accord was crowned Best Midsize Sedan Segment A, while the new generation of the 2025 Honda BR-V was named Best Three-Row Subcompact SUV Segment B, highlighting its remarkable evolution from previous versions and its positioning as one of the most complete options on the market for families seeking functionality and technology. 💡 AN EXHAUSTIVE PROCESS, NOT JUST A SIMPLE CHOICE 🔍 To grant these awards, the jury of AUTOMÓVIL Panamericano, along with specialized automotive journalists, analyzed more than 50 different categories. The evaluations included criteria such as vehicle size, mechanical offering, dynamic performance, infotainment system, interior design, value-for-money ratio, and market presence. All of this was based on rigorous test drives and comparisons between leading models in each segment. ACCORD: HALF A CENTURY OF EVOLUTION AND RELEVANCE 🔥 The Honda Accord, celebrating five decades of presence in the world’s most demanding markets, remains a flagship for the brand. Its 2025 generation embodies a more sophisticated and mature style, featuring clean lines, a bold vertical front grille, and smoked LED headlights that enhance its premium character. 🖤 This sedan, known for its comfort, smooth ride, and driver-focused technology, continues to earn accolades and foster customer loyalty. BR-V: VERSATILITY AND TECHNOLOGY FOR THE WHOLE FAMILY 🚗👨‍👩‍👧‍👦 As for the Honda BR-V, its recognition as the best in its segment comes from an updated package that combines room for seven passengers, a more robust exterior look, improved overall performance, and a significant leap in active safety. The Touring version includes the Honda Sensing® system, a suite of driver assistance features that raise protection levels behind the wheel and introduce warning and accident prevention technologies that, until recently, were only found in higher-end segments. 🛡️ AWARDS THAT CONFIRM A PHILOSOPHY 🔧📈 Beyond symbolism, these awards reaffirm Honda’s commitment to staying at the forefront of an increasingly competitive market by offering vehicles that combine efficiency, technology, and reliability. The Japanese brand has shown that its vision goes beyond attractive design: it strives to deliver solid, long-lasting driving experiences aligned with today’s consumer needs. “These awards for Honda Accord and Honda BR-V are a reflection of our continuous efforts to offer products with the highest quality and technology. We are proud to see the value of our models recognized,” said Fernando Maqueo, Marketing and Public Relations Manager at Honda de México. 🗣️🇲🇽 With these honors, Honda strengthens its reputation as a brand that not only meets but exceeds expectations. Accord and BR-V prove that the balance between design, technology, and performance is not only achievable—but also worthy of big celebration. 🏁🔥

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Max Verstappen regresó a una pole position

Max Verstappen back in pole position

After two pole positions dominated by McLaren, Max Verstappen showcased undeniable quality on the Suzuka track, setting the fastest lap in the circuit’s history and snatching first place from Lando Norris. Absolute intensity defined the Qualifying session that determined the starting grid for the Japanese Grand Prix (GP). Every lap was a fierce battle for pole position, with the spotlight on the showdown between Lando Norris and Max Verstappen, where the reigning four-time world champion proved exactly why he holds that title. First pole of the season for Verstappen With an impressive flying lap, Max Verstappen managed to snatch pole position from Norris, clocking in at 1:26.983. Not only was it the fastest lap of Q3, but it also set a new all-time record at Suzuka, beating the McLaren driver by just 0.012 seconds. Taking the lap record at Suzuka 👏 What a lap it was from Max Verstappen in Q3!#F1 #JapaneseGP pic.twitter.com/COOPSc52vO — Formula 1 (@F1) April 5, 2025 This result marks Red Bull’s first pole of the season, finally overcoming the orange team, whose cars will start from second and third with Norris and Oscar Piastri respectively. Without a doubt, this will be a fierce battle between Red Bull and the two McLarens, as the Austrian team seeks its first victory of the year, while the British team aims to continue its winning streak—with Norris winning in Australia and Piastri triumphing in China. The rest of the grid Charles Leclerc joins Piastri on the second row in fourth. The Mercedes duo of George Russell and Kimi Antonelli will start fifth and sixth. Isack Hadjar impressed with P7, followed by Lewis Hamilton in eighth, hoping to climb his way up. Alex Albon and Ollie Bearman complete the Top 10. Continuing with the grid, Pierre Gasly will start 11th, followed by Fernando Alonso, Liam Lawson, and Yuki Tsunoda. These last three drivers moved up one spot due to a penalty for Carlos Sainz, who had originally qualified 12th but was demoted to 15th for impeding Hamilton during Q2. Finally, Nico Hülkenberg, Gabriel Bortoleto, Esteban Ocon, Jack Doohan, and Lance Stroll round out the starting positions for what promises to be an exciting showdown at the Japanese GP. Cover photo: X (@F1)

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IMAGEN @porsche.com

75 YEARS OF LEGEND IN ZUFFENHAUSEN 🏁

Porsche celebrates three-quarters of a century of history in Zuffenhausen, the beating heart where production began for the model that changed everything: the Porsche 356. It was on April 6, 1950, that the first unit produced in series in Germany rolled out of this plant, marking the beginning of an era that continues today with iconic models like the 911, the 718 series, and the electric Taycan. ​ Porsche’s story began earlier, in 1938, as an engineering office. But it was in 1948, in Gmünd (Austria), where the first homologated prototype of the 356 was handcrafted. Between 1948 and 1950, 52 units with aluminum bodies were assembled. That was the seed of an idea that would flourish in Stuttgart-Zuffenhausen, despite the difficulties of the post-war context. ​ 💡 Porsche’s original plant was occupied by the Allies. To operate, the company rented space in the Reutter factory, across Schwieberdinger Street. Thus began a cooperation that would shape the manufacturer’s evolution: Reutter handled the bodies, while Porsche took care of assembly and mechanics. ​ The first 356 produced on German soil was completed on April 6, 1950. By the end of that year, 317 units had been produced, and thanks to international interest and early successes in competition 🏆, demand grew rapidly. ​ The project didn’t stop. In 1952, Hall 2 was built on land purchased from Reutter. By 1954, it was already expanding. By 1955, Porsche also returned to its Hall 1, which housed development, testing, design, and customer service areas. In parallel, Hall 3 was dedicated to engine manufacturing, while on December 1, 1963, the purchase of Reutter’s body workshop was formalized, adding more than a thousand employees. It was the definitive step to consolidate Zuffenhausen as Porsche’s official home. ​ That same year, the model that would define the brand’s DNA was unveiled: the first 911, still under the name 901. By 1965, Porsche had produced about 78,000 units of the 356, thus closing an initial cycle of expansion. INNOVATION IN EVERY PRODUCTION LINE ⚙️ Since the 1950s, Porsche has applied a flexible production concept, where different versions of the 356 (Coupé, Cabriolet, Roadster, Speedster) were assembled in parallel. This philosophy continues today with the multiple variants of the 911, which share a line with the electric Taycan. ​ The next major transformation came with the arrival of the 911. In the 1960s and 70s, new buildings were constructed, and production capacity increased. The iconic transport bridge, inaugurated in 1988, connected Hall 5 with Hall 2, crossing the busy Schwieberdinger Strasse at more than 30 meters high, a clear symbol of the factory’s modernization. 🚧​ Over time, the space expanded to include front-engine models like the 928, 944, and 968. And in the following decades, Porsche responded to global growth with a strategy of constant improvement: expansions, technical adaptations, integration of new technologies, and a firm commitment to sustainability and efficiency. ​ TAYCAN AND THE ELECTRIC LEAP 🔋 In 2019, Zuffenhausen experienced one of its biggest revolutions with the arrival of the Taycan, Porsche’s first fully electric vehicle. To achieve this, the brand profoundly reformed its facilities: a new paint area, a specialized body shop, and a modular assembly hall. A second bridge was also built over Schwieberdinger Strasse to optimize internal logistics. 🚛 ​ Currently, boxer and V8 engines are produced here for combustion vehicles, as well as electric drives for models like the Taycan and Macan. All this is done in a compact space—less than a square kilometer—but loaded with technology and precision. HIGH TECHNOLOGY AND CRAFTSMANSHIP 🛠️ In Zuffenhausen, tradition combines with cutting-edge technology. Autonomous transport systems, artificial intelligence, and a central cloud connect all factory processes. But craftsmanship is also preserved: the upholstery workshop, where car interiors are handcrafted, is an emblem of dedication to detail. ​ Three specialized workshops operate there:​ Porsche Exclusive Manufaktur, where cars are customized to the customer’s taste.​ Sonderwunsch, which transforms vehicles into unique pieces.​ CFRP Manufaktur, focused on carbon fiber bodies for ultra-lightweight models like the 911 S/T and GT3 RS. ​ NOT JUST ZUFFENHAUSEN: THE ROLE OF LEIPZIG AND WEISSACH 🌍 While Zuffenhausen remains the emotional and historical base, Weissach houses the Research and Development center, and Leipzig has gained prominence since 2002, first with the Cayenne, then with the Carrera GT, and since 2009 with the production of the Panamera and Macan. ​ Thanks to its growth, Porsche Leipzig evolved from an assembly site to a comprehensive plant. This is part of Porsche’s ecosystem, where each site has a specific role, but all share the mission of perfecting the sports car. 🚗 CELEBRATION WITH AN EYE TO THE FUTURE 🎉 Zuffenhausen’s 75 years are not just a look back. They

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McLaren se impone en las Prácticas Libres 1 y 2 en Japón

McLaren wins Free Practice 1 and 2 in Japan

Lando Norris set the fastest time in the first Free Practice, while Oscar Piastri topped FP2, a session marked by four red flags. Action at the Suzuka Circuit is underway, with all 20 drivers hitting the track to prepare for the Japanese Grand Prix (GP) during Free Practice sessions. McLaren stood out, securing the best times in both opening sessions on Japanese soil. Norris, the Fastest in FP1 In the first Free Practice, McLaren’s Australian GP winner, Lando Norris, shined with a time of 1:28.549 over 24 laps. Behind him, George Russell and Charles Leclerc rounded out the top three fastest in the opening session at Suzuka. Lando Norris sets the fastest time in FP1 👏 The full classification from first practice 👇#F1 #JapaneseGP pic.twitter.com/RH1ud0qNxP — Formula 1 (@F1) April 4, 2025 A key highlight of FP1 was Yuki Tsunoda’s performance in the RB21, setting the sixth-fastest time, just behind his teammate Max Verstappen. The local driver looked confident as he kicked off his first GP at the helm of Red Bull, showing better results than Liam Lawson. Piastri Dominates a Red Flag-Filled FP2 FP2 was disrupted four times by red flags, leading to a total session duration of approximately 1 hour and 10 minutes, with cars spending a significant time in the garages. The first red flag waved following a heavy crash involving Jack Doohan, who lost control at Turn 1 and hit the barrier. His Alpine suffered severe damage, with debris scattered across the track. Fortunately, the Australian driver escaped without serious injuries. Shortly after, Fernando Alonso encountered issues, leaving his Aston Martin stranded in the Turn 8 gravel trap, triggering another red flag. Finally, two separate fire incidents forced the marshals to display the third and fourth red flags, as grass fires disrupted the session at different moments. Despite all these interruptions, Oscar Piastri managed to clock a 1:28.114 in just 13 laps. Norris secured a McLaren 1-2 in FP2, while Isack Hadjar surprised with the third-fastest time. Cover photo: X (@F1)

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IMAGEN X

YOUR CAR’S VALUE DROPS EVERY DAY: HOW IT IMPACTS THE MARKET

Car depreciation is an inevitable phenomenon that affects the resale price of any vehicle. Various economic and automotive market factors influence its value, causing it to lose part of its original price every day. What are the main reasons behind this decline, and how can you take advantage of the best time to buy or sell a used car? FACTORS THAT DETERMINE A USED CAR’S PRICE 🚗💰 The buying and selling price of a used vehicle is not static and depends on several key elements: Supply and demand: Popular models tend to retain their value better, while less sought-after ones lose value more quickly. Mileage: The higher the mileage, the lower the resale value. Year of production: Older vehicles depreciate faster. Mechanical condition: A well-maintained car can better preserve its market value. Market trends: Factors like inflation, the availability of auto parts, or environmental regulations also impact a car’s depreciation. WHEN IS THE BEST TIME TO SELL A CAR? ⏳📉 Determining the ideal moment to sell a car can be challenging. A detailed analysis of the automotive market reveals that new cars lose between 15% and 20% of their value during the first year of use, a percentage that stabilizes at around 5% annually over the next four years. However, variations exist depending on the type of car, its usage, and its initial value. Luxury models tend to lose value more quickly, while compact and daily-use cars may hold their price better. AUTOMOTIVE MARKET TRENDS IN 2024 📊🚘 Consumer preference analysis shows a shift in demand for used cars. In 2023, buyers preferred vehicles between 6 and 7 years old, but in 2024, interest has shifted to cars between 3 and 5 years old, reflecting greater confidence in recent models. Regarding brands, industry data indicates that Volkswagen, Chevrolet, and Nissan have been the top sellers in recent years. In 2023, Volkswagen led with 11.3% of total sales, followed by Chevrolet with 11.1% and Nissan with 10.2%. In 2024, Nissan has climbed to second place with 10%, while Chevrolet drops to third place with 9.7%. A CONSTANTLY EVOLVING INDUSTRY 🔄💡 The automotive market continues to evolve, influenced by economic, technological, and environmental factors. Understanding trends, accurately valuing a car, and knowing when to sell it can make the difference between a profitable transaction or a significant loss. Staying informed is key to making smart decisions in the dynamic world of used cars.

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IMAGEN X, @HMGnewsroom

HYUNDAI REVOLUTIONIZES WITH INSTEROID 🚘🎮

Hyundai Motor continues to push the limits of automotive innovation with the unveiling of INSTEROID, a video game-inspired prototype that takes design and driving experience to a whole new level. Based on the Hyundai INSTER, this model combines a sporty, futuristic, and highly customizable style, designed to attract a new generation of drivers passionate about technology and gaming culture. GAMIFIED AND SPORTY DESIGN 🏎️💨 INSTEROID is an evolved version of the INSTER, featuring an aggressive aesthetic and advanced aerodynamic elements. Its widened and elongated body includes a prominent spoiler, rear diffuser, and wheel arch vents to enhance track performance. The optimized wheels and aerodynamic design reinforce its identity as a speed-focused car. Inside, the minimalist concept stands out with bucket seats, a roll cage, and an advanced instrument panel, designed to deliver an immersive experience. Hyundai has crafted an environment where every component is fully adjustable, embodying the “Build it, touch it, break it, repeat it” philosophy—a tribute to the creativity of the gaming community. TECHNOLOGY AND EXCITEMENT IN EVERY DETAIL 🎶⚡ INSTEROID is designed to provide a one-of-a-kind driving experience, integrating features like Drift Mode, which enables spectacular drifts, just like in video games. Additionally, it boasts a Beat House sound system and Message Grid technology, allowing for personalized in-car interactions. The most striking feature is its Boost icon, representing different “personalities” of the car, creating an emotional connection between the driver and the machine. Furthermore, Hyundai has incorporated lightweight structures and sustainable materials, reducing the vehicle’s weight without compromising its durability. The matte white exterior with bright orange accents creates a bold visual impact, while the INSTEROID name engraved on the body reinforces its unique character. A STEP FORWARD IN SUSTAINABILITY 🌍♻️ Hyundai Motor reaffirms its commitment to the environment by integrating eco-friendly materials in INSTEROID. The interior features 3D-knitted fabric made from recycled threads, utilizing an innovative manufacturing processthat minimizes waste and optimizes production. SEÚL DEBUT AND GAMER EXPERIENCE 🎮🕹️ INSTEROID made its debut at an exclusive event at Peaches D8NE in Seongsu, Seoul, where Hyundai gathered media and content creators for an immersive experience. The launch included a “Night Garage Party,” allowing attendees to interact with the prototype and explore the INSTER and INSTER CROSS models. One of the event’s highlights was a racing game developed by Hyundai, where participants collected “steroids” to evolve an INSTER into an INSTEROID. This game will be available to the public in April with no download required. Additionally, Hyundai confirmed the release of a kart inspired by INSTEROID in the “Kartrider Rush+”platform, further expanding its presence in the gaming industry. AVAILABILITY AND FUTURE OF INSTER 🚀🌎 INSTEROID will be on display from April 3 to April 13 at the Seoul Mobility Show, allowing attendees to experience Hyundai’s futuristic vision firsthand. This model represents a key step in the brand’s strategy to connect with younger audiences and expand its influence in key markets such as Korea and Europe. The success of the INSTER line has been remarkable since its 2023 launch, receiving great acceptance in Korea and Europe. Hyundai plans to expand its availability in 2025 to strategic markets in Asia-Pacific, the Middle East, and Latin America, bringing its vision of innovative and sustainable mobility to more drivers worldwide.

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