Author name: Sergio Spinoza

Hyundai Motor continues to push the limits of automotive innovation with the unveiling of INSTEROID, a video game-inspired prototype that takes design and driving experience to a whole new level. Based on the Hyundai INSTER, this model combines a sporty, futuristic, and highly customizable style, designed to attract a new generation of drivers passionate about technology and gaming culture. GAMIFIED AND SPORTY DESIGN 🏎️💨 INSTEROID is an evolved version of the INSTER, featuring an aggressive aesthetic and advanced aerodynamic elements. Its widened and elongated body includes a prominent spoiler, rear diffuser, and wheel arch vents to enhance track performance. The optimized wheels and aerodynamic design reinforce its identity as a speed-focused car. Inside, the minimalist concept stands out with bucket seats, a roll cage, and an advanced instrument panel, designed to deliver an immersive experience. Hyundai has crafted an environment where every component is fully adjustable, embodying the “Build it, touch it, break it, repeat it” philosophy—a tribute to the creativity of the gaming community. TECHNOLOGY AND EXCITEMENT IN EVERY DETAIL 🎶⚡ INSTEROID is designed to provide a one-of-a-kind driving experience, integrating features like Drift Mode, which enables spectacular drifts, just like in video games. Additionally, it boasts a Beat House sound system and Message Grid technology, allowing for personalized in-car interactions. The most striking feature is its Boost icon, representing different “personalities” of the car, creating an emotional connection between the driver and the machine. Furthermore, Hyundai has incorporated lightweight structures and sustainable materials, reducing the vehicle’s weight without compromising its durability. The matte white exterior with bright orange accents creates a bold visual impact, while the INSTEROID name engraved on the body reinforces its unique character. A STEP FORWARD IN SUSTAINABILITY 🌍♻️ Hyundai Motor reaffirms its commitment to the environment by integrating eco-friendly materials in INSTEROID. The interior features 3D-knitted fabric made from recycled threads, utilizing an innovative manufacturing processthat minimizes waste and optimizes production. SEÚL DEBUT AND GAMER EXPERIENCE 🎮🕹️ INSTEROID made its debut at an exclusive event at Peaches D8NE in Seongsu, Seoul, where Hyundai gathered media and content creators for an immersive experience. The launch included a “Night Garage Party,” allowing attendees to interact with the prototype and explore the INSTER and INSTER CROSS models. One of the event’s highlights was a racing game developed by Hyundai, where participants collected “steroids” to evolve an INSTER into an INSTEROID. This game will be available to the public in April with no download required. Additionally, Hyundai confirmed the release of a kart inspired by INSTEROID in the “Kartrider Rush+”platform, further expanding its presence in the gaming industry. AVAILABILITY AND FUTURE OF INSTER 🚀🌎 INSTEROID will be on display from April 3 to April 13 at the Seoul Mobility Show, allowing attendees to experience Hyundai’s futuristic vision firsthand. This model represents a key step in the brand’s strategy to connect with younger audiences and expand its influence in key markets such as Korea and Europe. The success of the INSTER line has been remarkable since its 2023 launch, receiving great acceptance in Korea and Europe. Hyundai plans to expand its availability in 2025 to strategic markets in Asia-Pacific, the Middle East, and Latin America, bringing its vision of innovative and sustainable mobility to more drivers worldwide.

A LEGACY THAT SHAPES THE FUTURE Bridgestone, a global leader in tire manufacturing, celebrates 94 years of excellence, solidifying its position as one of the most influential brands in the automotive industry. Since its founding in 1931 in Japan, the company has revolutionized the sector with technological solutions that ensure safety, efficiency, and sustainability. 🌟🚗 With a forward-thinking vision, Bridgestone has continuously evolved to meet the demands of a rapidly changing world. Innovation has been the key to its growth, enabling the development of advanced technologies that enhance vehicle performance and improve the driving experience. ⚡️🌿 TECHNOLOGY AND SAFETY IN MOTION Throughout its history, Bridgestone has been a pioneer in the manufacturing of smart tires, designed to maximize safety and vehicle performance. Thanks to its commitment to research and development, the company has introduced high-resistance materials and aerodynamic designs that enhance grip, reduce energy consumption, and extend product lifespan. 💪🏻 “Our commitment to safe and sustainable mobility remains the driving force behind our innovation. Every breakthrough reflects our philosophy of improving the way people move,” said Miguel Pacheco Ancona, President and General Director of Bridgestone Latin America North. 🚀 SUSTAINABILITY: A FUNDAMENTAL PILLAR On its path toward a greener future, Bridgestone has intensified efforts in decarbonization and circular economy, reducing the environmental footprint of its production. Among its most notable initiatives is the development of ENLITENTM, an innovative technology that optimizes tire design and manufacturing with a lower environmental impact. 🌍🛠️ Additionally, the company has implemented tire recycling programs, promoting the use of reusable materials and the reduction of industrial waste. These actions reinforce Bridgestone’s commitment to sustainability and the creation of solutions aligned with today’s climate challenges. 🌿 THE VISION TOWARD 2050 Looking ahead, Bridgestone is preparing to lead the transition toward electric mobility, autonomous driving, and smart mobility solutions. With a goal set for 2050, the company aims to strengthen its Bridgestone E8 Commitment, a strategic plan that combines technology, innovation, and environmental responsibility. 🚜🌱 Nearly a century after its founding, Bridgestone continues to reinvent itself and set the standard in the automotive industry. Its legacy reflects dedication, evolution, and an unwavering commitment to safety, quality, and the environment. 🌟🚚

The Pastejé Automotive Invitational has established itself as one of the most exclusive automotive events in Mexico, bringing together true enthusiasts and pioneers of automotive engineering. In this edition, Porsche de México amazed the audience by unveiling a one-of-a-kind creation: the Porsche 718 Spyder RS Panamericana Special, a special editionthat pays tribute to the legendary Carrera Panamericana. 🏎️✨🚗 A TRIBUTE TO HISTORY AND COMPETITION This exclusive model draws inspiration from the legendary Porsche cars that made history in the Carrera Panamericana, one of the most challenging races in motorsport history. Every detail of the 718 Spyder RS Panamericana Special embodies the essence of this iconic race, reflecting Porsche’s commitment to performance, design, and exclusivity. ⚡️⚙️ DETAILS THAT MAKE A DIFFERENCE The Porsche 718 Spyder RS Panamericana Special is a statement of style and power. Its Centenaire Silver bodyworkhighlights its aerodynamic elements, including carbon fiber components from the Weissach package. The exclusive design features magnesium wheels with the TAG Heuer emblem, glossy black brake calipers, and fully red taillights. On its side, the number “55” and Carmine Red stripes pay tribute to the iconic Porsche 550 Spyder driven by Hans Herrmann, who made history in the Panamericana. 🌟🚀 INTERIOR: CRAFTSMANSHIP AND EXCLUSIVITY Inside the 718 Spyder RS Panamericana Special, elegance meets sportiness. The Carmine Red leather seats feature Carrera Panamericana embroidery on the headrests, while the instrument panel and door panels are finished in black leather with exclusive accents. The Sonderwunsch badge appears on the illuminated door sills, showcasing Mexico’s flag colors on the driver’s side and the 550 Spyder silhouette on the passenger’s side. Every element is designed with the precision and quality that define Porsche. ✨💎 A COLLECTOR’S PIECE WITH PURPOSE This model is not just a tribute to Porsche’s history—it’s also an opportunity to make a difference. The 718 Spyder RS Panamericana Special will be auctioned, with proceeds donated to charitable programs, reinforcing Porsche’s commitment to social responsibility. “We believe in the power of solidarity and the importance of creating a positive impact,” stated Camilo San Martín, General Director of Porsche de México. 🌟💪 The Porsche 718 Spyder RS Panamericana Special is more than a car—it’s a work of art on wheels, a tribute to history, and a symbol of Porsche’s ongoing legacy in motorsport. 🏎️🔥

UNLIMITED MOBILITY: A KEY FACTOR FOR BUSINESS TRAVELERS Urban mobility plays a crucial role in the business world. Unexpected meetings, corporate events in different locations, and the need to maximize every minute make having an efficient mode of transportation a key factor in any executive’s agenda. 🚗💼 Airports like Mexico City, Guadalajara, and Monterrey serve as strategic hubs for business connectivity, facilitating mobility for those traveling for work. However, relying on taxis or ride-hailing apps can lead to delays due to high demand, low vehicle availability, and inefficient routes. In this scenario, renting a car emerges as an effective solutionto enhance autonomy and productivity during every trip. 🏙️✈️ REMOVE LIMITATIONS: SECURE YOUR TRANSPORTATION During peak hours or in areas with limited mobility options, finding adequate transportation can become a challenge. Having your own vehicle ensures you’re not dependent on third parties, avoiding unexpected delays that could disrupt your schedule and guaranteeing on-time arrivals to every appointment. Having a rental car ready upon arrival at the airport allows for better time management, optimized route selection,and elimination of unnecessary waits. Additionally, it enables multiple stops without restrictions, making it ideal for schedules with various meeting points. 🕒🚘 CHOOSE THE RIGHT VEHICLE FOR YOUR NEEDS Every trip has specific requirements. A compact sedan is ideal for urban travel, thanks to its low fuel consumption and easy parking. For longer trips or extra comfort, an SUV is a convenient option. And when image matters in high-level meetings, a luxury vehicle can make a difference. 🚙✨ OPTIMIZE TIME FROM THE START Reducing unnecessary paperwork is essential. Digital booking options, quick vehicle access, and streamlined returns allow travelers to focus on what truly matters. Technology has simplified processes that once required long lines and excessive paperwork, making mobility efficient and stress-free. 📲⏳ TOTAL CONTROL OVER YOUR ITINERARY Having your own vehicle allows you to adjust your schedule without depending on external transportation availability. Additionally, every trip can be used efficiently—whether it’s preparing for meetings, making strategic calls, or simply enjoying a moment of peace before the next commitment. For professionals looking to enhance productivity, having flexible mobility is an investment in efficiency and success. 📊🚀

Urban mobility has drastically evolved in recent years, with digitalization and accessibility at the core of this transformation. The use of ride-hailing apps has become a necessity in cities worldwide, allowing millions of people to access faster, more comfortable, and more efficient rides. One platform that has gained significant relevance in this sector is inDrive, which remains the second most downloaded urban mobility app globally. According to Sensor Tower, a market intelligence company, the app recorded 6.1 million downloads in December 2024 alone. 📊🚀 AN UNSTOPPABLE EXPANSION 🌍📲 With a presence in 48 countries and 888 cities, inDrive continues to strengthen its position in the transportation sector. Its impact is particularly notable in Latin America, where it leads in 11 markets, including Mexico, Panama, and Jamaica. In Mexico, the platform operates in 58 cities, providing a flexible alternative to traditional mobility systems. The success of inDrive is largely due to its fare negotiation model, where passengers and drivers agree on a fair pricefor each ride. This system has created greater equity in the sector, setting it apart from other apps that impose fixed or dynamic fares. A REVOLUTION THAT DOESN’T STOP 🚦🔥 The consolidation of inDrive as one of the world’s leading mobility apps reflects the trust of millions of users seeking transparency, accessibility, and safety in their rides. “Our priority is to offer a fair service for passengers and drivers while continuing to support initiatives that create a positive impact on society,” stated Evgenia Matrosova, Chief Growth Officer of inDrive.