Author name: Sergio Spinoza

ACCORD AND BR-V, BENCHMARKS IN QUALITY AND DESIGN Honda’s prestige was once again confirmed with a powerful double recognition from AUTOMÓVIL Panamericano magazine, one of the most important publications in the automotive sector in Mexico and Latin America. In the latest edition of its annual awards “Los Mejores Automóviles 2025”, two of the most representative models of the Japanese brand were honored for their performance, features, and overall offering against the competition. 🚘✨ The 2025 Honda Accord was crowned Best Midsize Sedan Segment A, while the new generation of the 2025 Honda BR-V was named Best Three-Row Subcompact SUV Segment B, highlighting its remarkable evolution from previous versions and its positioning as one of the most complete options on the market for families seeking functionality and technology. 💡 AN EXHAUSTIVE PROCESS, NOT JUST A SIMPLE CHOICE 🔍 To grant these awards, the jury of AUTOMÓVIL Panamericano, along with specialized automotive journalists, analyzed more than 50 different categories. The evaluations included criteria such as vehicle size, mechanical offering, dynamic performance, infotainment system, interior design, value-for-money ratio, and market presence. All of this was based on rigorous test drives and comparisons between leading models in each segment. ACCORD: HALF A CENTURY OF EVOLUTION AND RELEVANCE 🔥 The Honda Accord, celebrating five decades of presence in the world’s most demanding markets, remains a flagship for the brand. Its 2025 generation embodies a more sophisticated and mature style, featuring clean lines, a bold vertical front grille, and smoked LED headlights that enhance its premium character. 🖤 This sedan, known for its comfort, smooth ride, and driver-focused technology, continues to earn accolades and foster customer loyalty. BR-V: VERSATILITY AND TECHNOLOGY FOR THE WHOLE FAMILY 🚗👨‍👩‍👧‍👦 As for the Honda BR-V, its recognition as the best in its segment comes from an updated package that combines room for seven passengers, a more robust exterior look, improved overall performance, and a significant leap in active safety. The Touring version includes the Honda Sensing® system, a suite of driver assistance features that raise protection levels behind the wheel and introduce warning and accident prevention technologies that, until recently, were only found in higher-end segments. 🛡️ AWARDS THAT CONFIRM A PHILOSOPHY 🔧📈 Beyond symbolism, these awards reaffirm Honda’s commitment to staying at the forefront of an increasingly competitive market by offering vehicles that combine efficiency, technology, and reliability. The Japanese brand has shown that its vision goes beyond attractive design: it strives to deliver solid, long-lasting driving experiences aligned with today’s consumer needs. “These awards for Honda Accord and Honda BR-V are a reflection of our continuous efforts to offer products with the highest quality and technology. We are proud to see the value of our models recognized,” said Fernando Maqueo, Marketing and Public Relations Manager at Honda de México. 🗣️🇲🇽 With these honors, Honda strengthens its reputation as a brand that not only meets but exceeds expectations. Accord and BR-V prove that the balance between design, technology, and performance is not only achievable—but also worthy of big celebration. 🏁🔥

Porsche celebrates three-quarters of a century of history in Zuffenhausen, the beating heart where production began for the model that changed everything: the Porsche 356. It was on April 6, 1950, that the first unit produced in series in Germany rolled out of this plant, marking the beginning of an era that continues today with iconic models like the 911, the 718 series, and the electric Taycan. ​ Porsche’s story began earlier, in 1938, as an engineering office. But it was in 1948, in Gmünd (Austria), where the first homologated prototype of the 356 was handcrafted. Between 1948 and 1950, 52 units with aluminum bodies were assembled. That was the seed of an idea that would flourish in Stuttgart-Zuffenhausen, despite the difficulties of the post-war context. ​ 💡 Porsche’s original plant was occupied by the Allies. To operate, the company rented space in the Reutter factory, across Schwieberdinger Street. Thus began a cooperation that would shape the manufacturer’s evolution: Reutter handled the bodies, while Porsche took care of assembly and mechanics. ​ The first 356 produced on German soil was completed on April 6, 1950. By the end of that year, 317 units had been produced, and thanks to international interest and early successes in competition 🏆, demand grew rapidly. ​ The project didn’t stop. In 1952, Hall 2 was built on land purchased from Reutter. By 1954, it was already expanding. By 1955, Porsche also returned to its Hall 1, which housed development, testing, design, and customer service areas. In parallel, Hall 3 was dedicated to engine manufacturing, while on December 1, 1963, the purchase of Reutter’s body workshop was formalized, adding more than a thousand employees. It was the definitive step to consolidate Zuffenhausen as Porsche’s official home. ​ That same year, the model that would define the brand’s DNA was unveiled: the first 911, still under the name 901. By 1965, Porsche had produced about 78,000 units of the 356, thus closing an initial cycle of expansion. INNOVATION IN EVERY PRODUCTION LINE ⚙️ Since the 1950s, Porsche has applied a flexible production concept, where different versions of the 356 (Coupé, Cabriolet, Roadster, Speedster) were assembled in parallel. This philosophy continues today with the multiple variants of the 911, which share a line with the electric Taycan. ​ The next major transformation came with the arrival of the 911. In the 1960s and 70s, new buildings were constructed, and production capacity increased. The iconic transport bridge, inaugurated in 1988, connected Hall 5 with Hall 2, crossing the busy Schwieberdinger Strasse at more than 30 meters high, a clear symbol of the factory’s modernization. 🚧​ Over time, the space expanded to include front-engine models like the 928, 944, and 968. And in the following decades, Porsche responded to global growth with a strategy of constant improvement: expansions, technical adaptations, integration of new technologies, and a firm commitment to sustainability and efficiency. ​ TAYCAN AND THE ELECTRIC LEAP 🔋 In 2019, Zuffenhausen experienced one of its biggest revolutions with the arrival of the Taycan, Porsche’s first fully electric vehicle. To achieve this, the brand profoundly reformed its facilities: a new paint area, a specialized body shop, and a modular assembly hall. A second bridge was also built over Schwieberdinger Strasse to optimize internal logistics. 🚛 ​ Currently, boxer and V8 engines are produced here for combustion vehicles, as well as electric drives for models like the Taycan and Macan. All this is done in a compact space—less than a square kilometer—but loaded with technology and precision. HIGH TECHNOLOGY AND CRAFTSMANSHIP 🛠️ In Zuffenhausen, tradition combines with cutting-edge technology. Autonomous transport systems, artificial intelligence, and a central cloud connect all factory processes. But craftsmanship is also preserved: the upholstery workshop, where car interiors are handcrafted, is an emblem of dedication to detail. ​ Three specialized workshops operate there:​ Porsche Exclusive Manufaktur, where cars are customized to the customer’s taste.​ Sonderwunsch, which transforms vehicles into unique pieces.​ CFRP Manufaktur, focused on carbon fiber bodies for ultra-lightweight models like the 911 S/T and GT3 RS. ​ NOT JUST ZUFFENHAUSEN: THE ROLE OF LEIPZIG AND WEISSACH 🌍 While Zuffenhausen remains the emotional and historical base, Weissach houses the Research and Development center, and Leipzig has gained prominence since 2002, first with the Cayenne, then with the Carrera GT, and since 2009 with the production of the Panamera and Macan. ​ Thanks to its growth, Porsche Leipzig evolved from an assembly site to a comprehensive plant. This is part of Porsche’s ecosystem, where each site has a specific role, but all share the mission of perfecting the sports car. 🚗 CELEBRATION WITH AN EYE TO THE FUTURE 🎉 Zuffenhausen’s 75 years are not just a look back. They

Car depreciation is an inevitable phenomenon that affects the resale price of any vehicle. Various economic and automotive market factors influence its value, causing it to lose part of its original price every day. What are the main reasons behind this decline, and how can you take advantage of the best time to buy or sell a used car? FACTORS THAT DETERMINE A USED CAR’S PRICE 🚗💰 The buying and selling price of a used vehicle is not static and depends on several key elements: Supply and demand: Popular models tend to retain their value better, while less sought-after ones lose value more quickly. Mileage: The higher the mileage, the lower the resale value. Year of production: Older vehicles depreciate faster. Mechanical condition: A well-maintained car can better preserve its market value. Market trends: Factors like inflation, the availability of auto parts, or environmental regulations also impact a car’s depreciation. WHEN IS THE BEST TIME TO SELL A CAR? ⏳📉 Determining the ideal moment to sell a car can be challenging. A detailed analysis of the automotive market reveals that new cars lose between 15% and 20% of their value during the first year of use, a percentage that stabilizes at around 5% annually over the next four years. However, variations exist depending on the type of car, its usage, and its initial value. Luxury models tend to lose value more quickly, while compact and daily-use cars may hold their price better. AUTOMOTIVE MARKET TRENDS IN 2024 📊🚘 Consumer preference analysis shows a shift in demand for used cars. In 2023, buyers preferred vehicles between 6 and 7 years old, but in 2024, interest has shifted to cars between 3 and 5 years old, reflecting greater confidence in recent models. Regarding brands, industry data indicates that Volkswagen, Chevrolet, and Nissan have been the top sellers in recent years. In 2023, Volkswagen led with 11.3% of total sales, followed by Chevrolet with 11.1% and Nissan with 10.2%. In 2024, Nissan has climbed to second place with 10%, while Chevrolet drops to third place with 9.7%. A CONSTANTLY EVOLVING INDUSTRY 🔄💡 The automotive market continues to evolve, influenced by economic, technological, and environmental factors. Understanding trends, accurately valuing a car, and knowing when to sell it can make the difference between a profitable transaction or a significant loss. Staying informed is key to making smart decisions in the dynamic world of used cars.

Hyundai Motor continues to push the limits of automotive innovation with the unveiling of INSTEROID, a video game-inspired prototype that takes design and driving experience to a whole new level. Based on the Hyundai INSTER, this model combines a sporty, futuristic, and highly customizable style, designed to attract a new generation of drivers passionate about technology and gaming culture. GAMIFIED AND SPORTY DESIGN 🏎️💨 INSTEROID is an evolved version of the INSTER, featuring an aggressive aesthetic and advanced aerodynamic elements. Its widened and elongated body includes a prominent spoiler, rear diffuser, and wheel arch vents to enhance track performance. The optimized wheels and aerodynamic design reinforce its identity as a speed-focused car. Inside, the minimalist concept stands out with bucket seats, a roll cage, and an advanced instrument panel, designed to deliver an immersive experience. Hyundai has crafted an environment where every component is fully adjustable, embodying the “Build it, touch it, break it, repeat it” philosophy—a tribute to the creativity of the gaming community. TECHNOLOGY AND EXCITEMENT IN EVERY DETAIL 🎶⚡ INSTEROID is designed to provide a one-of-a-kind driving experience, integrating features like Drift Mode, which enables spectacular drifts, just like in video games. Additionally, it boasts a Beat House sound system and Message Grid technology, allowing for personalized in-car interactions. The most striking feature is its Boost icon, representing different “personalities” of the car, creating an emotional connection between the driver and the machine. Furthermore, Hyundai has incorporated lightweight structures and sustainable materials, reducing the vehicle’s weight without compromising its durability. The matte white exterior with bright orange accents creates a bold visual impact, while the INSTEROID name engraved on the body reinforces its unique character. A STEP FORWARD IN SUSTAINABILITY 🌍♻️ Hyundai Motor reaffirms its commitment to the environment by integrating eco-friendly materials in INSTEROID. The interior features 3D-knitted fabric made from recycled threads, utilizing an innovative manufacturing processthat minimizes waste and optimizes production. SEÚL DEBUT AND GAMER EXPERIENCE 🎮🕹️ INSTEROID made its debut at an exclusive event at Peaches D8NE in Seongsu, Seoul, where Hyundai gathered media and content creators for an immersive experience. The launch included a “Night Garage Party,” allowing attendees to interact with the prototype and explore the INSTER and INSTER CROSS models. One of the event’s highlights was a racing game developed by Hyundai, where participants collected “steroids” to evolve an INSTER into an INSTEROID. This game will be available to the public in April with no download required. Additionally, Hyundai confirmed the release of a kart inspired by INSTEROID in the “Kartrider Rush+”platform, further expanding its presence in the gaming industry. AVAILABILITY AND FUTURE OF INSTER 🚀🌎 INSTEROID will be on display from April 3 to April 13 at the Seoul Mobility Show, allowing attendees to experience Hyundai’s futuristic vision firsthand. This model represents a key step in the brand’s strategy to connect with younger audiences and expand its influence in key markets such as Korea and Europe. The success of the INSTER line has been remarkable since its 2023 launch, receiving great acceptance in Korea and Europe. Hyundai plans to expand its availability in 2025 to strategic markets in Asia-Pacific, the Middle East, and Latin America, bringing its vision of innovative and sustainable mobility to more drivers worldwide.

A LEGACY THAT SHAPES THE FUTURE Bridgestone, a global leader in tire manufacturing, celebrates 94 years of excellence, solidifying its position as one of the most influential brands in the automotive industry. Since its founding in 1931 in Japan, the company has revolutionized the sector with technological solutions that ensure safety, efficiency, and sustainability. 🌟🚗 With a forward-thinking vision, Bridgestone has continuously evolved to meet the demands of a rapidly changing world. Innovation has been the key to its growth, enabling the development of advanced technologies that enhance vehicle performance and improve the driving experience. ⚡️🌿 TECHNOLOGY AND SAFETY IN MOTION Throughout its history, Bridgestone has been a pioneer in the manufacturing of smart tires, designed to maximize safety and vehicle performance. Thanks to its commitment to research and development, the company has introduced high-resistance materials and aerodynamic designs that enhance grip, reduce energy consumption, and extend product lifespan. 💪🏻 “Our commitment to safe and sustainable mobility remains the driving force behind our innovation. Every breakthrough reflects our philosophy of improving the way people move,” said Miguel Pacheco Ancona, President and General Director of Bridgestone Latin America North. 🚀 SUSTAINABILITY: A FUNDAMENTAL PILLAR On its path toward a greener future, Bridgestone has intensified efforts in decarbonization and circular economy, reducing the environmental footprint of its production. Among its most notable initiatives is the development of ENLITENTM, an innovative technology that optimizes tire design and manufacturing with a lower environmental impact. 🌍🛠️ Additionally, the company has implemented tire recycling programs, promoting the use of reusable materials and the reduction of industrial waste. These actions reinforce Bridgestone’s commitment to sustainability and the creation of solutions aligned with today’s climate challenges. 🌿 THE VISION TOWARD 2050 Looking ahead, Bridgestone is preparing to lead the transition toward electric mobility, autonomous driving, and smart mobility solutions. With a goal set for 2050, the company aims to strengthen its Bridgestone E8 Commitment, a strategic plan that combines technology, innovation, and environmental responsibility. 🚜🌱 Nearly a century after its founding, Bridgestone continues to reinvent itself and set the standard in the automotive industry. Its legacy reflects dedication, evolution, and an unwavering commitment to safety, quality, and the environment. 🌟🚚

The Pastejé Automotive Invitational has established itself as one of the most exclusive automotive events in Mexico, bringing together true enthusiasts and pioneers of automotive engineering. In this edition, Porsche de México amazed the audience by unveiling a one-of-a-kind creation: the Porsche 718 Spyder RS Panamericana Special, a special editionthat pays tribute to the legendary Carrera Panamericana. 🏎️✨🚗 A TRIBUTE TO HISTORY AND COMPETITION This exclusive model draws inspiration from the legendary Porsche cars that made history in the Carrera Panamericana, one of the most challenging races in motorsport history. Every detail of the 718 Spyder RS Panamericana Special embodies the essence of this iconic race, reflecting Porsche’s commitment to performance, design, and exclusivity. ⚡️⚙️ DETAILS THAT MAKE A DIFFERENCE The Porsche 718 Spyder RS Panamericana Special is a statement of style and power. Its Centenaire Silver bodyworkhighlights its aerodynamic elements, including carbon fiber components from the Weissach package. The exclusive design features magnesium wheels with the TAG Heuer emblem, glossy black brake calipers, and fully red taillights. On its side, the number “55” and Carmine Red stripes pay tribute to the iconic Porsche 550 Spyder driven by Hans Herrmann, who made history in the Panamericana. 🌟🚀 INTERIOR: CRAFTSMANSHIP AND EXCLUSIVITY Inside the 718 Spyder RS Panamericana Special, elegance meets sportiness. The Carmine Red leather seats feature Carrera Panamericana embroidery on the headrests, while the instrument panel and door panels are finished in black leather with exclusive accents. The Sonderwunsch badge appears on the illuminated door sills, showcasing Mexico’s flag colors on the driver’s side and the 550 Spyder silhouette on the passenger’s side. Every element is designed with the precision and quality that define Porsche. ✨💎 A COLLECTOR’S PIECE WITH PURPOSE This model is not just a tribute to Porsche’s history—it’s also an opportunity to make a difference. The 718 Spyder RS Panamericana Special will be auctioned, with proceeds donated to charitable programs, reinforcing Porsche’s commitment to social responsibility. “We believe in the power of solidarity and the importance of creating a positive impact,” stated Camilo San Martín, General Director of Porsche de México. 🌟💪 The Porsche 718 Spyder RS Panamericana Special is more than a car—it’s a work of art on wheels, a tribute to history, and a symbol of Porsche’s ongoing legacy in motorsport. 🏎️🔥

UNLIMITED MOBILITY: A KEY FACTOR FOR BUSINESS TRAVELERS Urban mobility plays a crucial role in the business world. Unexpected meetings, corporate events in different locations, and the need to maximize every minute make having an efficient mode of transportation a key factor in any executive’s agenda. 🚗💼 Airports like Mexico City, Guadalajara, and Monterrey serve as strategic hubs for business connectivity, facilitating mobility for those traveling for work. However, relying on taxis or ride-hailing apps can lead to delays due to high demand, low vehicle availability, and inefficient routes. In this scenario, renting a car emerges as an effective solutionto enhance autonomy and productivity during every trip. 🏙️✈️ REMOVE LIMITATIONS: SECURE YOUR TRANSPORTATION During peak hours or in areas with limited mobility options, finding adequate transportation can become a challenge. Having your own vehicle ensures you’re not dependent on third parties, avoiding unexpected delays that could disrupt your schedule and guaranteeing on-time arrivals to every appointment. Having a rental car ready upon arrival at the airport allows for better time management, optimized route selection,and elimination of unnecessary waits. Additionally, it enables multiple stops without restrictions, making it ideal for schedules with various meeting points. 🕒🚘 CHOOSE THE RIGHT VEHICLE FOR YOUR NEEDS Every trip has specific requirements. A compact sedan is ideal for urban travel, thanks to its low fuel consumption and easy parking. For longer trips or extra comfort, an SUV is a convenient option. And when image matters in high-level meetings, a luxury vehicle can make a difference. 🚙✨ OPTIMIZE TIME FROM THE START Reducing unnecessary paperwork is essential. Digital booking options, quick vehicle access, and streamlined returns allow travelers to focus on what truly matters. Technology has simplified processes that once required long lines and excessive paperwork, making mobility efficient and stress-free. 📲⏳ TOTAL CONTROL OVER YOUR ITINERARY Having your own vehicle allows you to adjust your schedule without depending on external transportation availability. Additionally, every trip can be used efficiently—whether it’s preparing for meetings, making strategic calls, or simply enjoying a moment of peace before the next commitment. For professionals looking to enhance productivity, having flexible mobility is an investment in efficiency and success. 📊🚀